Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35782
Notes:
"The Farm Journalist"series via online. 3 pages., Examines problems facing the agricultural press and the publishers, editors and journalists working in it.
22 pages., Via online., Case report of a "Family Dinner Night" tradition in a neighborhood of Tampa Bay, Florida. Findings revealed the way food serves to build a sense of community via open invitation and shared storytelling. Authors concluded by discussing the positive impact this tradition has had on its participants through an increased sense of familial connections and social capital.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11095
Notes:
137 pages., Examines the power of food as a communicative tool to bring people of diverse backgrounds together. Author argues that food enables people to look past their differences and focus on their similarities, thus creating a stronger sense of community via the sharing of a meal.
Adler, Peter S. (author), Birkhoff, Juliana E. (author), and National Policy Consensus Center, Portland, Oregon. www.policyconsensus.org
Format:
Report
Publication Date:
2002-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21964
Notes:
17 pages., "Twenty things you can do to help environmental stakeholder groups talk more effectively about science, culture, professional knowledge, and community wisdom." Snapshots from six states.
14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
Sabiescu, Amalia (author) and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2009-11-04
Published:
Romania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35684
Notes:
Community Informatics Research Network (CIRN) Conference 2009, Prato, Italy, November 4-6, 2009. 14 pages., Exploring potentials for using digital storytelling to safeguard endangered cultures.
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
Deray, Kristine (author), Simoff, Simeon (author), Petridis, Zoe (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2007-11-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35682
Notes:
Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 10 pages., Results of analysis among senior citizens of a rural community, using a "Digital Story Telling" research technique.
Gunawardene, Nalaka (author) and Wijesekera, Manori (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02264
Notes:
Pages 171-183 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37087
Notes:
See C37085 for original, Pages 35-56 in Anna Robinson-Pant (ed.), Women, literacy and development: alternative perspectives. Routledge, London, England. Routledge Studies in Literacy. 259 pages.
7pgs, This essay, which is the third in the series “Recollections, Reflections, and Revelations: Ethnobiologists and their First Time in the Field”, is a personal reflection by the researcher on his experience and involvement in kinship and friendship networks while conducting agrobiodiversity research in southern Appalachia, USA. Vignettes are given from moving moments spent with Native spiritual leaders, backcountry mountain people, and local co-collaborators in the research process. The author demonstrates how lasting field friendships have helped lead to groundbreaking ethnoecological research.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02668
Notes:
James F. Evans Collection. Burton Swanson Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 29 p.
12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09346
Notes:
1 page., Description of a 2013 ACE Development Fund Grant project involving preservation of historical information about the Kaw Nation, first residents of Kansas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37074
Notes:
See C37069 for original, Pages 97-108 in Jonathan Langdon (ed.), Indigenous knowledges, development and education, Sense Publishers, Rotterdam, Netherlands. 150 pages.
Delmar Hatesohl Collection, Three members of the Missouri Young Farmers and Farm Wives Association conducted a three-day "Missouri Blitz" to tell consumers the farmers' side of the food story."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Online from publication. 3 pages., Article features experiences and perspectives of crime novel writer Jeff Gould, a former reporter for the Linder Farm Network in Minnesota.
16 pages, This article focuses on the processes of sense-making of forest fires in a Mediterranean context. The authors use a textual approach to compare media framing with activist organizational storytelling. The authors conducted a frame analysis in two major daily newspapers in Catalonia (La Vanguardia and El Periódico de Catalunya) during three summers and compared the results with the stories from four leading activist and volunteering organizations that came out of in-depth interviews with their members, one focus group and published materials. The results identified up to five major mainstream media frames, among which were stories focusing on agricultural risk, climate change and weather conditions; imprudent and negligent attitudes; inappropriate fuel management and woodland conditions; and arson. The natural self-regulatory frame was present as part of the discourse of resilience but almost residual. Some journalism focused on the spectacular nature of the events and their dramatic impact, which led to some degree of mediatization of wildfires. The organizations problematized these frames and discussed about the appropriateness of human intervention to prevent forest fires. The results also revealed that activists observed the issue from a broader complexity, replicating frames on “structural responsibility” instead of “individual responsibility” allocation. The authors point out that if wildfires are to be better understood and dealt with more in-depth knowledge is required of different stakeholders’ approaches to preventing forest fires.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02236
Notes:
Pages 79-92 in Jane M. Perkins and Nancy Blyler (eds.), Narrative and profssional communication, Ablex Publishing Corporation, Stamford, Connecticut. 224 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36924
Notes:
3 pages., Representative of TVE Asia Pacific speaks about his comments at the 8th Annual Symposium on Poverty Research in Sri Lanka. His session title: "Taking it off the page: alternative mediums of communication to influence change." Comments on inept media coverage of the poor and offers some basic rules of engagement in "telling media stories from the Bottom of the Pyramid."
11 pages., Authors focus on the Australian perspective and draw on a detailed global context to better understand how research might inform the use of creative non-fiction storytelling to aid new technology development.
1 page., Online from March 6, 2020, issue of the periodical., Tribute to a long-time agricultural journalist, written by an editorial associate at the Delta Farm Press magazine.
Online from publication. 2 pages., Report of a panel discussion at the Produce Marketing Association's Fresh Summit. Includes reference to need in marketing communications for greater orientation to consumer needs and desires.
Abstract of a presentation at Safety 2012, the 11th World Conference on Injury Prevention and Safety Promotion, Wellington, New Zealand, October 1-4, 2012.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08834
Notes:
Pages 74-92 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Online via Ebscohost. 1 page., Author discusses aspects of the importance of membership and active involvement in organizations like North American Agricultural Journalists and the American Agricultural Editors' Association for farm editors and writers to present real stories and struggles of farmers in the U.S. and Canada.
