14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
Sabiescu, Amalia (author) and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2009-11-04
Published:
Romania
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35684
Notes:
Community Informatics Research Network (CIRN) Conference 2009, Prato, Italy, November 4-6, 2009. 14 pages., Exploring potentials for using digital storytelling to safeguard endangered cultures.
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
Deray, Kristine (author), Simoff, Simeon (author), Petridis, Zoe (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:
Paper
Publication Date:
2007-11-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35682
Notes:
Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 10 pages., Results of analysis among senior citizens of a rural community, using a "Digital Story Telling" research technique.
