20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
12 pages, available in Turkish online., The purpose of the study is to compare Agricultural Knowledge and Information Systems (AKIS) for adopters and non-adopters of Good Agricultural Practices (GAPs) in the Bafra district of Samsun, Turkey. The main materials of this study are the data obtained from a survey and interview with adopters and non-adopters of GAPs in Bafra district. The research data were collected from 77 farmers contained both adopters and non-adopters of GAPs. Statistical analysis, such as Chi-square and t-test was used. The study results presented the socio-economic characteristics of farmers. There was a significant difference between adopters and non-adopters of GAPs, according to household size, organizational membership, farm size, livestock and crop production. Meanwhile, the information sources such as a district agricultural manager/personnel, adviser of the farmers‘ union association (GAPs) and pesticide/fertilizer dealers were preferred the main sources of agricultural information for adopters of GAPs. However, it recommended that information sources like research institute, university and cooperatives needs to be improved by strengthening their way of information dissemination. In terms of usefulness of AKIS for this study, it seems that this system was insufficient to analyze this study. Even though the functions of this system are essential elements, they are insufficient for establishing a network of complex innovation-oriented institutional arrangements. In the future, this study suggests to analyze GAPs it needs to use Agricultural Knowledge and Innovation System (AKIS) approach, because this system have many interaction networks that can facilitate the researchers to reach the innovation easily to the intended farmers.
