8 pages., via online journal., Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
Roth, Michael (author), Frixen, Miryam (author), Tobisch, Carlos (author), and Scholle, Thomas (author)
Format:
Proceedings
Publication Date:
2016
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08818
Notes:
Pages 283-298 in Rob Roggema (ed.), Agriculture in an urbanizing society volume one: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. 549 pages.
Lawson, Laura (author), Drake, Luke (author), and Fitzgerald, Nurgul (author)
Format:
Book chapter
Publication Date:
2016
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08843
Notes:
Pages 141-158 in Dawson, Julie C. and Morales, Alfonso (eds.), Cities of farmers: urban agricultural practices and processes. United States: University of Iowa Press, Iowa City. 333 pages.
