18pgs, Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia’s response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders’ voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.
Lawson, Laura (author), Drake, Luke (author), and Fitzgerald, Nurgul (author)
Format:
Book chapter
Publication Date:
2016
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08843
Notes:
Pages 141-158 in Dawson, Julie C. and Morales, Alfonso (eds.), Cities of farmers: urban agricultural practices and processes. United States: University of Iowa Press, Iowa City. 333 pages.
15 pages., Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most websites examined in this study posted mission statements, for example, not all of them did. Expressions of gratitude to multiple stakeholder groups were also lacking on many of the websites. Another recommendation for managers is to implement some of the more creative ways programs have practiced stewardship such as giving audiences opportunities to co-create content. Overall, this analysis showed that state-run food promotion programs function as public relations and agricultural communications tools.
Glass, Sara (author), Fanzo, Jessica (author), and Berman Institute of Bioethics, The Johns Hopkins University, Baltimore, MD, United States
Berman Institute of Bioethics, Nitze School of Advanced International Studies, Bloomberg School of Public Health, The Johns Hopkins University, 1809 Ashland Avenue, Deering Hall, Baltimore, MD, United States
Format:
Journal article
Publication Date:
2017-04
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08099
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00682
Notes:
Pages 33-45 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05910
Notes:
Pages 19-37 in Liverman,D.G.E., Pereira, C.P.G. and Marker, B. (eds) Communicating environmental geoscience. Special Publication 305, Geological Society, London, U.K.
Bonfadelli, Heinz (author), Meier, Werner (author), Leonarz, Martina (author), and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Switzerland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36288
Notes:
Retrieved 03/22/2011, Via online. Pages 15-16 in Book of Abstracts: Environment, Science and Risk Communication Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
15 pages., via online journal., Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive business performance and companies that only appear to embrace a model of sustainable development. In this context, through the lens of legitimacy and signalling theory, we intend to understand and assess the different influences that various types of misleading communications about environmental issues have on stakeholders' perceptions of corporate environmental responsibility and greenwashing. Stakeholder responses to an environmental scandal will also be assessed. The hypotheses tested through a four‐for‐two design experiment reveal that different levels of greenwashing have a significantly different influence on stakeholders' perceptions of corporate environmental responsibility and stakeholders' reactions to environmental scandals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36720
Notes:
Pages 125-175 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
Hirsch, Darya (author), Heuschkel, Zoe (author), and Terlau, Wiltrud (author)
Format:
Paper
Publication Date:
2018
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10930
Notes:
2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck, Austria. International European Forum on System Dynamics and Innovation in Food Networks. 5 pages., Urban food systems consist of many stakeholders with different perspectives, different interests and different governance tools. This study aimed at developing potential future scenarios for the food system of Cologne by analysing the system with a Delphi approach. In our research-design, the suitability of the Delphi-method was evaluated not only as a tool for future modelling and scenario design, but also as a communication tool among the group of participants on a multistakeholder platform. As a case study, the Food Policy Council of Cologne, Germany was used. Cologne can be seen as a forerunner among German cities in the development of a new urban food policy. Some of the successful steps to re-envisioning food as an urban system include joining the Milan Urban Food Policy Pact, the decision of the City Council to become an edible city and the establishment of a Food Policy Council. For the study it was important to capture participants’ visions of a common goal regarding the governance of the urban food system and also to identify mental ‘silos’. It was obvious that the municipality of Cologne together with the Food Policy Council made great efforts towards participatory processes to build a vision for a sustainable and regional food supply. However, many stakeholder-groups in the process still work exclusively among themselves and do not actively practice the confrontation with the viewpoints of other relevant groups. This supports the maintenance of ‘silos’ and leaves little room for face-to-face discussions. Therefore, the primary aim of this study is to explore key components of food provisioning in the future for Cologne while confronting all stakeholders (municipal administration and politicians, farmers and food activists) with the perspectives of all group members. We used a multi-stakeholder Delphi approach with 19 panellists to find out essential components of the municipal regional food provisioning system in Cologne. Unique in this Delphi study is the bringing together of municipal administration, regional urban farmers and food activists. The research is still on-going, but preliminary results show that more communication among all relevant actors, especially horizontally among different city departments, in the urban food system is needed.
8 pages., Via online journal., With growing interest in food system solutions to address poor health outcomes related to preventable chronic diseases, organizations and researchers are examining the value of community gardens as interventions to promote individual and community health. Research suggests that participation in community gardens improves access to fresh, healthy foods and increases fruit and vegetable consumption. In addition to these physical benefits, research also documents a variety of social and communal benefits, by expanding social capital, stabilizing neighborhoods, and cultivating relationships. Unfortunately, most of these studies focus on a specific case, cross case, or intervention studies within a geographically specific locale. Learning lessons from successful community garden programs can be difficult because community gardens often rely on the synergy of a complex network of support agencies that assist in various technical and educational capacities. The purpose of the study was to demonstrate the use of a framework for program development and evaluation that stakeholders, including extension, can adopt to show program outcomes. The framework used a Delphi approach with a diverse panel of community garden stakeholders to reach consensus about program outcomes. The study demonstrated that the panel could reach consensus on a variety of short-, medium-, and long-term outcomes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01213
Notes:
Pages 325-330 in Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
Sellnow, Timothy L. (author), Parker, Jason S. (author), Sellnow, Deanna D. (author), Littlefield, Robert (author), Helsel, Emily M. (author), Getchell, Morgan C. (author), Smith, Julia M. (author), Merrill, Scott C. (author), and University of Central Florida
The Ohio State University
Morehead State University
University of Vermont
Format:
Online journal article
Publication Date:
2017
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10178
17 pages., Via online journal article., Crises, by their nature, demand effectively designed and quickly delivered instructional messages that compel stakeholders to take appropriate actions to protect themselves and their assets. The challenges of crisis communication are intensified in crises involving unanticipated and relatively unknown disease outbreaks with the potential to spread exponentially. This study assesses the communication challenges and opportunities in such volatile crises through an analysis of the Porcine Epidemic Diarrhea virus (PEDv) outbreak that severely threatened the United States pork industry in 2013 and 2014. Interviews were conducted with 13 individuals directly involved in developing and distributing risk and crisis biosecurity messages during the PEDv outbreak. Participants were selected based on affiliation with the National Pork Board, American Association of Swine Veterinarians, university extension, or their swine industry expertise. Four generalizable implications emerged: 1) the advantage of maintaining flexibility in crisis communication planning; 2) the value of audience analysis and message adaptation; 3) the importance of understanding not only what to do, but also why the recommended actions are essential; and 4) the utility of risk/crisis communication and education both prior to and during a crisis event.
3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36718
Notes:
Pages 39-75 in Tim Unwin (ed.), ICT4D: Information and Communication Technology for Development. Cambridge University Press, Cambridge, U.K. 386 pages.
