Yoder, Landon (author), Chowdhury, Rinku Roy (author), and School of Public and Environmental Affairs, Indiana University
Graduate School of Geography, Clark University
Format:
Journal article
Publication Date:
2018
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10459
8 pages., Via online journal., Agricultural nonpoint source pollution remains a pressing environmental problem despite decades of policy and environmental initiatives. Cooperative local actions are a crucial element of effective multilevel governance solutions to such problems, but securing farmer participation for water quality protection remains challenging. Social capital—relations of trust, reciprocity, and shared social norms within and between key stakeholder groups—has been found to enable cooperation for environmentally desirable outcomes. However, the downsides of social capital remain under-examined in multilevel governance, where cooperation within one stakeholder group (bonding social capital) may undermine cooperation with other stakeholders (bridging social capital). Given this important gap, researchers need to examine how bonding and bridging social capital may be formed, maintained, or undermined through stakeholder interactions, and the corresponding environmental consequences.
In this paper, we address these gaps through a case study of south Florida’s sugar-producing region, whose drainage water flows south into the Florida Everglades. In contrast to persistent water quality impairment elsewhere, Everglades water quality has improved steadily over the past 20 years. These improvements have taken place under a complex set of governance arrangements that established a mandatory long-term numeric water quality target but which relies on shared compliance among farms. These dynamics encouraged interactions among three key groups of stakeholders—farmers, agricultural extension agents, and state regulators—to implement management changes. Drawing on semi-structured interviews, we find that bonding social capital among farmers encourages them to improve their management through a sense of shared responsibility, while also potentially limiting restoration by maintaining perceptions that the regulations are unfair. Bridging social capital helps to legitimize new management efforts, while court-mandated water quality targets incentivize farmers to draw on multiple forms of social capital. We also discuss the relevance of this case for governing agricultural nonpoint source pollution in similar settings elsewhere.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05764
Notes:
Extension Methods 1. From AgroInsight, Ghent, Belgium. 1 page., Summary of research suggesting that the attitude of the extension staff when working with farmers can be as important as the extension method itself. 1 page.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10563
Notes:
2 pages., From Bayer AG - online via AgriMarketing Weekly., Leverkusen, Germany - Bayer is raising the bar in transparency, sustainability and engagement, reflecting its heightened responsibility and potential as a new leader in agriculture. "We're making good progress on integrating the acquired agriculture business, and are now starting to implement a series of measures to drive transparency and sustainability across our business," Werner Baumann, Chairman of the Board of Management of Bayer AG, said on Friday.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11768
Notes:
Report from Agri-Pulse received online via AgriMarketing Weekly. 6 pages., Report of a letter to Capitol Hill and the White House from a new American Connection Project Broadband Coalition calling for a "robust federal investment in broadband internet connectivity." Letter (attached) signed by 40 ag, tech, and healthcare groups.