Online from publisher. 2 pages., Author suggests that while many in the produce industry use "sustainability" and "stewardship" as interchangeable terms,they are not. "True sustainability is a mindset that is international in its approach, purposeful in the value it adds to all stakeholders, resource-optimized for operations, circular in thinking, supply chain resilient, ecologically friendly and culturally attuned."
Specht, Kathrin (author), Sanyé-Mengual, Esther (author), and Institute of Socio-Economics, Leibniz Centre for Agricultural Landscape Research (ZALF), Eberswalder Straße 84, 15374, Müncheberg, Germany
Faculty of Life Sciences, Humboldt-Universität zu Berlin, 10099 Berlin, Germany
Research Center in Urban Environment for Agriculture and Biodiversity (Rescue-AB), Department of Agricultural Sciences (DIPSA), Università di Bologna, Viale Fanin 44, 40127 Bologna, Italy
Format:
Journal article
Publication Date:
2017-03
Published:
International: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08151
8 pages., via online journal., Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
