14 pages., via online journal., This research aims to identify and communicate water-related vulnerabilities in transport infrastructure, specifically flood risk of road/rail-stream intersections, based on watershed characteristics. This was done using flooding in Värmland and Västra Götaland, Sweden in August 2014 as case studies on which risk models are built. Three different statistical modelling approaches were considered: a partial least square regression, a binomial logistic regression, and artificial neural networks. Using the results of the different modelling approaches together in an ensemble makes it possible to cross-validate their results. To help visualize this and provide a tool for communication with stakeholders (e.g., the Swedish Transport Administration - Trafikverket), a flood ‘thermometer’ indicating the level of flooding risk at a given point was developed. This tool improved stakeholder interaction and helped highlight the need for better data collection in order to increase the accuracy and generalizability of modelling approaches.
Telg, Ricky (author), Irani, Tracy (author), Chiarelli, Christy (author), Monaghan, Paul (author), Scicchitano Michael J. (author), Johns, Tracy L. (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00428
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University
Oklahoma State University
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.
Pages 14-15 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a master's report for the master of education degree in extension education, Colorado State University, Ft. Collins. 1961. 115 pages.
Welch, C.H., Jr. (author) and Wilson, Meredith C. (author)
Format:
Research summary
Publication Date:
1951
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08610
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report, U.S. Extension Service, Washington, D.C. 54 pages.
5 pages, Professionals, such as Extension personnel, who communicate with a range of non-specialists about scientific or technical information face particular challenges. A common goal of all such professionals is to effect at least some change in their audiences' understanding and perhaps in their actions. A key challenge for many of these professionals is a lack of familiarity with research relating to communicating and making decisions about scientific and technical topics. Public Science Communication Research and Practice, a series of publications from Oregon State University, is designed to identify, distill, and highlight useful social science research to help professionals communicate more effectively.