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    142. Lexone Leader

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Newspaper
    Publication Date:
    1992-10
    Published:
    USA: Yetter Manufacturing Incorporated
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: A-M; Folder: V1.12.L.221 Document Number: D02538
    Journal Title Details:
    1
    Notes:
    7p ; three copies, Volume One Number One Collection; John Harvey Collection

    143. Lexone Leader

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Newsletter
    Publication Date:
    1986
    Published:
    USA: Du Pont Agrichemicals
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: SE; Folder: SE.12.L.020 Document Number: D02546
    Journal Title Details:
    1
    Notes:
    4p, Special Editions; John Harvey Collection

    144. Looking for answers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Caratelli, Caryn (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24362
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 28, 30
    Notes:
    "Best of Show" in the 2006 public relations competition of the National Agri-Marketing Association.

    146. Making the most of trade shows

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fox, David (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18383
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 28-29
    Notes:
    Describes use of a trade show theme, "Accelerate performance," to promote an inoculant for soybeans and other legumes. Featured a contest that allowed farmers at the show to "experience the thrills and chills of being a professional race car driver by racing against each other via a stockcar simulator."

    147. Market competitiveness and demographic profiles of dairy alternative beverages in the United States: the case of soymilk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dharmasena, Senarath (author) and Capps, Oral , Jr. (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D00959
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Birmingham, Alabama, February 4-7, 2012. 12 pages.

    150. Measuring the incentive to adopt roundup ready soybean technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bullock, David (author / Department of Agricultural and Consumer Economics at the University of Illinois)
    Format:
    News release
    Publication Date:
    2003-01-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15996
    Notes:
    2 p., ACES News, University of Illinois

    153. NAFB programs are essential communications tools

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thornton, Mace (author / Vice-president, United Soybean Board)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 21
    Notes:
    Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.

    154. National Soybean Research Laboratory Bulletin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Newsletter
    Publication Date:
    1994-01
    Published:
    USA: College of Agriculture, University of Illinois at Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Mo-Se V1.14; Folder: V1.14.N.155 Document Number: D03425
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    7 pgs, Volume One Number One Collection; James F. Evans Collection

    158. On farm demonstrations : proof for profit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maples, C. Richard (author / Extension Specialist, Agricultural Communications, University of Arkansas, Little Rock, AR)
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA: Washington, D.C. : U.S. Department of Agriculture.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05844
    Journal Title:
    Extension Review
    Journal Title Details:
    55 (4) : 38.
    Notes:
    AGRICOLA IND 85002828

    159. On the value of innovation and extension information: SCN-resistant soybean varieties

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moschini, Giancarlo (author) and Lee, Seungki (author)
    Format:
    Journal article
    Publication Date:
    2022-01-02
    Published:
    United States of America: Wiley Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12538
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    22 pages, This paper presents direct evidence on the impact of a specific extension program that is aimed at promoting the adoption of varieties resistant to the soybean cyst nematode (SCN), specifically the Iowa State University SCN-Resistant Soybean Variety Trials. We use two data sources: experimental data from these variety trials and a rich proprietary dataset on farmers’ seed purchases. Combining these data, we estimate the value of soybean cyst nematode-resistant variety availability, and the associated variety trials that provide information on their performance to farmers and seed companies. Given the scope and diffusion of this extension program, the focus of the analysis is on Iowa and northern Illinois over the period 2011–2016. Farmers’ seed choices are modeled in a discrete choice framework, specifically a one-level nested logit model. Using the estimated demand model, we find farmers’ marginal willingness to pay for soybean cyst nematode-resistant varieties, and for related extension information provided by the Iowa State University SCN-Resistant Soybean Variety Trials program, to be large. These results are confirmed by counterfactual analyses showing that, over the six-year period and region of the study, the total ex post welfare change associated with the existence of, and information about, SCN-resistant seeds is about $478 million. About one-third of this surplus is captured by seed suppliers, and two-thirds accrues to farmers.