Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14047
Notes:
Chapter 4 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger Publishers, New York. 1980. 222 pages.
Kang, Jungyun (author), Kim, Hyungsin (author), Chu, Hosang (author), Cho, Charles H. (author), and Kim, Hakkyun (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08837
Notes:
Pages 135-148 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
27 pages, With new possibilities offered by information and communications technology (ICT), an abundance of products, services, and projects has emerged with the promise of revitalizing agricultural extension in developing countries. However, a growing body of evidence suggests that not all ICT-enabled extension approaches are equally effective in improving adoption, productivity, income, or welfare outcomes. In this review, we explore various conceptual and methodological threads in the literature on ICT-enabled extension in developing countries. We examine the role of multiple impact pathways, highlighting how ICTs influence behaviors and preferences,gender and intrahousehold dynamics, spillovers, and public worker incentives. We also explore the opportunities presented by ICT-enabled extension for increasing the methodological rigor with which extension outcomes are identified. These conceptual and methodological insights—coupled with empirical evidence from prior studies—offer direction for several lines of policy-relevant research on ICT-enabled extension.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08842
Notes:
Pages 126-140 in Dawson, Julie C. and Morales, Alfonso (eds.), Cities of farmers: urban agricultural practices and processes. United States: University of Iowa Press, Iowa City. 333 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11133
Notes:
9 pages., From the file, "India - G.B. Pant University," in the international file of the Agricultural Communications Program, University of Illinois., Discussion emphasized that the nature of agricultural communication needs a flexible approach rather than the rigid procedures laid down for the program. Committee members emphasized need to focus on features of India culture and society, deliberately departing from "the Western-oriented communication technologies and a systematic attempt to use what is relevant in these to develop packages based on our own understanding of socio-cultural pattern of society." They offered a dozen other recommendations about approaches to this graduate program.
