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2. Advancing agriculture in developing countries through knowledge and innovation: synopsis of an international conference
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Asenso-Okyere, Kwadwo (author) and Aredo, Dejene (author)
- Format:
- Proceedings
- Publication Date:
- 2008-11
- Published:
- International: International Food Policy Research Institute, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36729
- Notes:
- Synopsis based on a consultative conference in Addis Ababa, Ethiopia, April, 2008. 32 pages.
3. Binding constraints in Castile-La Mancha, Spain's cereal-sheep system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Caballero, Rafael (author) and Gil, Angel (author)
- Format:
- Journal article
- Publication Date:
- 2009
- Published:
- Spain
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37245
- Journal Title:
- Journal of Sustainable Agriculture
- Journal Title Details:
- 33(3) : 3-27
4. Bridging behavioural factors and standard bio- economic modelling in an agent- based modelling framework
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Huber, Robert (author), Xion, Hang (author), Keller, Kevin (author), and Finger, Robert (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-17
- Published:
- United States: John Wiley & Sons Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12349
- Journal Title:
- Journal of Agricultural Economics
- Notes:
- 29 pages, Agent-based models are important tools for simulating farmers’ behaviour in response to changing environmental, economic or institutional conditions and policies. This article introduces an agent-based modelling approach that combines behavioural factors with standard bio-economic modelling of agricultural production. More specifically, our framework integrates the cumulative prospect theory and social interactions with constrained optimisation decisions in agricultural production. We apply our modelling approach to an exemplary bio-economic model on the assessment of weed control decisions. Results show the effects of heterogeneous farm decision-making and social networks on mechanical weed control and herbicide use. This framework provides a generic and conceptually sound approach to improve the scope for representing farmers’ decision-making and allows the simulation of their decisions and recent advances in behavioural economics to be aligned with existing bio-economic models of agricultural systems.
5. Civic culture meets the digital divide: The role of community electronic networks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Riedel, E. (author), Sullivan, J.L. (author), Bordiga, E. (author), Oxendine, A. (author), Jackson, M.S. (author), and Gangl, A. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: Blackwell Publishers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27183
- Journal Title:
- Journal of Social Issues
- Journal Title Details:
- Vol. 58, Issue 1, pp. 125-141
- Notes:
- Published in the Spring 2002 issue.
6. Climate change typologies and audience segmentation among corn belt farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 72(3): 205-214
- Notes:
- 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.
7. Climate-change communication within public natural resource agencies: lessons learned from the U.S. forest service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Laatsch, Jamie (author) and Ma, Zhao (author)
- Format:
- Online journal article
- Publication Date:
- 2016-01-26
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10130
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- 29(10) : 1169-1185
- Notes:
- 17 pages., via online journal, By analyzing interview and survey data from U.S. Forest Service employees, we examined the strategies used for communicating about climate change within the agency and their effectiveness from the perspective of agency employees. We found a limited awareness among employees regarding climate policy. We found that horizontal information flow through informal social networks was an important way in which climate-change information was communicated. We also found a lack of confidence among employees in their ability to provide feedback to agency leadership. Our results suggest that (1) agency leadership’s ability to set priorities and deliver positive vision is important for increasing employee awareness and inspiring actions, (2) the agency could play a role in facilitating formal and informal networking among employees, and (3) using advanced information technologies may contribute to information flow horizontally and vertically, formally and informally.
8. Customer experience with farmers' markets: what hashtags can reveal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pilai, Ladislav (author), Balcarova, Tereza (author), Rojik, Stanislav (author), Ticha, Ivana (author), and Polakova, Jana (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10413
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 21(6) : 754-770
- Notes:
- Social media networks are increasing in popularity and have been integrated into many aspects of daily life. Analysis of the ways in which individuals use social media is important for understanding social, cultural, and environmental issues. This study examines experiences of farmers’ market customers through their self- expression on social networks. Contributions to the Instagram social network based on the #farmersmarket hashtag were gathered on a single day, yielding 19,398 contributions created by 13,862 users. Six major linked hashtags were identified (#Organic, #Fresh, #Food, #Local, #Vegan, and #Healthy), providing key indicators of the characteristics of farmers’ markets that are valued by customers. Four customer segments were identified: Product Oriented, Emotional Oriented, Social Oriented, and Product-Social Oriented, with strong interconnections identified between these communities. The results of this study provide insights into consumer values and behaviors in the farmers’ market context and will be of practical use for future marketing and management.
9. Development 3.0: development practice in transition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leeuwis, Cees (author), Sherwood, Stephen (author), and Crane, Todd (author)
- Format:
- journal articles
- Publication Date:
- 2012-12
- Published:
- International: AgriCultures Network, Wageningen, The Netherlands.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00727
- Journal Title:
- Farming Matters
- Journal Title Details:
- 28(4)
- Notes:
- Via online. 2 pages.
10. Digital and virtual spaces as sites of extension and advisory services research: social media, gaming, and digitally integrated and augmented advice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klerkx, Laurens (author)
- Format:
- Editorial
- Publication Date:
- 2021-06-18
- Published:
- United States: Taylor and Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12224
- Journal Title:
- Journal of Agricultural Education and Extension, The
- Journal Title Details:
- Volume 27, Issue 3 Pages 277-286
- Notes:
- 11pgs, Taylor and Francis Online, The field of research on agricultural and rural extension and education, also referred to as advisory services and intermediaries, has always engaged with different aspects of the spaces in which agricultural producers (farmers, growers, ranchers) are situated and operate. In this editorial, I will reflect on the elements and environments which jointly constitute and shape the farm (Darnhofer 2020) and their connection with extension and advisory services in the digital age, opening up new digital and virtual spaces. Extension and advisory services receive ample consideration in current debates on digitalization and digital transformation of the agrifood sector, and are an important focus of attention for agriculture and food systems research, practice and policy (Ehlers, Huber, and Finger 2021; Ingram and Maye 2020; Klerkx 2020). In what follows, I will elaborate on some digital and virtual spaces as sites of extension and advisory services research, to progress the field of study for which The Journal of Agricultural Education and Extension serves as a publication outlet.
11. Do rural residents really use the Internet to build social capital? An empirical investigation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stern, Michael J. (author) and Adams, Alison E. (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- USA: Sage Publications
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10205
- Journal Title:
- American Behavioral Scientist
- Journal Title Details:
- 53(9) : 1389-1422
- Notes:
- Via online UI subscription, Recent research suggests that Internet usage can positively influence social capital in rural communities by fostering avenues for voluntary participation and creating social networks. Most of this research has examined whether Internet use is associated with participation in local organizations and social networks but not the means by which residents use the technology to learn about local activities. To address this gap in the literature, the authors use a mixed-methods approach in an isolated rural region of the western United States to evaluate how residents use their connections to maintain local social networks and learn about local community events and organizations. The authors show that Internet usage can play an important role in building social capital in rural communities, thus extending the systemic model of rural voluntary participation and community attachment. Implications for rural community development are addressed.
12. Farm size shapes friend choice amongst rice producers in China: Some evidence for the theory of network ecology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Simpson, Cohen R. (author)
- Format:
- Journal article
- Publication Date:
- 2020-05
- Published:
- Netherlands: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12269
- Journal Title:
- Social Networks
- Journal Title Details:
- v. 61
- Notes:
- 21 pages, Multiple dynamics jointly determine who we befriend, however, researchers have failed to systematically assess which processes matter most under different circumstances. Here I draw on observations around how the demands of paddy rice cultivation shape social interaction to demonstrate that the relative importance of reciprocity, transitivity and generalised exchange to who rice producers choose as friends varies with the amount of agricultural land under their control. In doing so, I use unique data on farm size and friendship amongst 4713 rice-growing smallholders in 162 rural villages in Jiangxi, China along with a new technique for measuring the relative importance of effects in Stochastic Actor-Oriented Models. In line with the micro-level component of the recently advanced “theory of network ecology”, results suggest that features of an individual’s proximal environment can powerfully moderate the relative expression of network-formation mechanisms such that for some individuals, a dynamic may be expected to hold substantial sway over the process of choosing social contacts and, for others, no sway at all.
13. Farmer-to-farmer extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 1990
- Published:
- Niger: International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana-Champaign
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11179
- Journal Title:
- INTERPAKS Interchange
- Journal Title Details:
- 7(1) : 5
- Notes:
- In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Summary of a research report by Constance M. McCorkle, Robert H. Brandstetter, and Gail D. McClure, "A case study on farmer innovations and communication in Niger," Academy for Educational Development, Washington, D.C., 1988.
14. Female social networks and farmer training: can randomized information exchange improve outcomes?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vasilaky, Kathryn (author)
- Format:
- Journal article
- Publication Date:
- 2013-02
- Published:
- England: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12242
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- Vol. 95 Issue 2
- Notes:
- 9 pages, The article investigates whether the social network based program (SNP) in villages can encourage learning and adoption of a relatively new cash crop, cotton, to female heads of households. It explains how social network based training program had more significant effects on yields for the poorest performing farmers than the standard training program, and proves that SNP can increase productivity up to 50 percent for farmers producing at the average yield of production.
15. Following the leader: using opinion leaders in environmental strategic communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dalrymple, Kajsa E. (author), Shaw, Bret R. (author), and Brossard, Dominique (author)
- Format:
- Online journal article
- Publication Date:
- 2013-09-17
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10143
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- (26)12: 1438-1453
- Notes:
- 16 pages., Via online journal., This study explores potential factors that lead to environmental opinion leadership behaviors such as informing the public about environmental issues and encouraging preventative behaviors among various social groups. Building on the theoretical framework of the diffusion of innovations model, these analyses explore the effects that mass media may have on perceptions of self-efficacy among opinion leaders and how self-efficacy may, in turn, encourage leaders to communicate about aquatic invasive species (AIS) to others in their social networks. Results indicate that mass media and governmental media can have both a positive and negative influence on levels of self-efficacy, and that opinion leaders with higher levels of self-efficacy are more likely to participate in behaviors that could potentially influence their social network(s). These findings not only highlight factors that influence opinion leadership regarding advocacy of environmental behaviors, but also offer insights as to how future campaigns can work with these groups to promote prevention strategies.
16. From telephones in rural Oaxaca to mobile phones among Mixtec farm workers in Oxnard, California
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jimenez, Carlos (author)
- Format:
- Online journal article
- Publication Date:
- 2017
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10148
- Journal Title:
- New Media & Society
- Journal Title Details:
- 19(12) : 2059–2074
- Notes:
- 16 pages., Via online journal., Indigenous Mexican immigrants (Mixtecs) from rural Oaxaca, Mexico, experience a high level of isolation and seasonal farm work, but the increasing speed of communication technology stands to overcome these difficulties. For farm workers, the initial experience of landlines and public pay phones was filled with anxiety and missed connections. Despite the benefits of mobile phones, their adoption was delayed among Mixtec in Oxnard, California, because of a combination of legal status, high cost, and seasonal work. This article finds that a surge in mobile phone adoption and use took place during a time where production of labor-intensive crops like strawberries increased throughout California, farm worker settlement patterns matured, and mobile phone plans changed becoming more affordable and easier to understand. The widespread adoption of mobile phones brought more predictability to the informal agricultural job market for farm workers, but this did not necessarily mean higher wages in the strawberry fields.
17. Gatekeepers, shareholders, and evangelists: expanding communication networks of African American forest landowners in North Carolina
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hitchner, Sarah (author), Dwivedi, Puneet (author), Schelhas, John (author), and Jagadish, Arundhati (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-08
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10140
- Journal Title:
- Society & Natural Resources
- Notes:
- 17 pages., via online journal article, The Sustainable Forestry and African American Land Retention Program (SFLR) was launched in 2012 to increase adoption of sustainable forestry practices among African American landowners in the southeastern United States to prevent land loss, increase forest health, and build economic assets. One of its main goals was to build communication networks through which African American landowners could obtain and share information about forestry practices and landowner assistance programs independent of public agencies. To measure and examine the growth of these communication networks over a three-year period (2014-2017), we conducted 87 interviews with landowners (24 of whom were interviewed multiple times), SFLR personnel, and Federal and State staff members in North Carolina. We used complementary methods of data gathering and analysis, including social network analysis and qualitative analysis. Our results showed expanding communication networks will be sustained independently of the program over time, although there is still a heavy reliance on program personnel.
18. Growing tiny publics: small farmers' social movement strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steup, Rosemary (author), Santhanam, Arvind (author), Logan, Marisa (author), Dombrowski, Lynn (author), and Makoto, Norman (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12243
- Journal Title:
- Proceedings of the ACM on Human- Computer Interaction
- Journal Title Details:
- Volume 2, Issue CSCW
- Notes:
- 24 pages, Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.
19. Increasing the social capital of rural youth through social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lampe, Cliff (author), smock, Andrew (author), Ellison, Nicole (author), and Steinfield, Charles (author)
- Format:
- Abstract
- Publication Date:
- 2009-05-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36606
- Notes:
- Paper presented at the International Communication Association annual meeting, Chicago, Illinois, May 21-25, 2009. 2 pages.
20. Is agricultural biotechnology part of sustainable agriculture? Different views in Switzerland and New Zealand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aerni, Philipp (author)
- Format:
- Journal article
- Publication Date:
- 2010
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36901
- Journal Title:
- AgBioForum
- Journal Title Details:
- 13(2) : 158-172
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