Hausmann, Anna (author), Slotow, Rob (author), Di Minin, Enrico (author), Toivonen,Tuuli (author), Heikinheimo, Vuokko (author), and Tenkanen, Henrikki (author)
Format:
Journal article
Publication Date:
2017-04-10
Published:
UK: Nature Portfolio
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13088
9 pages, Charismatic megafauna are arguably considered the primary attractor of ecotourists to sub-Saharan African protected areas. However, the lack of visitation data across the whole continent has thus far prevented the investigation of whether charismatic species are indeed a key attractor of ecotourists to protected areas. Social media data can now be used for this purpose. We mined data from Instagram, and used generalized linear models with site- and country-level deviations to explore which socio-economic, geographical and biological factors explain social media use in sub-Saharan African protected areas. We found that charismatic species richness did not explain social media usage. On the other hand, protected areas that were more accessible, had sparser vegetation, where human population density was higher, and that were located in wealthier countries, had higher social media use. Interestingly, protected areas with lower richness in non-charismatic species had more users. Overall, our results suggest that more factors than simply charismatic species might explain attractiveness of protected areas, and call for more in-depth content analysis of the posts. With African countries projected to develop further in the near-future, more social media data will become available, and could be used to inform protected area management and marketing.
11 pages, Urban parks and green spaces are among the few places where city dwellers can have regular contact with nature and engage in outdoor recreation. Social media data provide opportunities to understand such human–environment interactions. While studies have demonstrated that geo-located photographs are useful indicators of recreation across different spaces, recreation behaviour also varies between different groups of people. Our study used social media to assess behavioural patterns across different groups of park users in tropical Singapore. 4,674 users were grouped based on the location and content of their photographs on the Flickr platform. We analysed how these groups varied spatially in the parks they visited, as well as in their photography behaviour. Over 250,000 photographs were analysed, including those uploaded and favourited by users, and all photographs taken at city parks. There were significant differences in the number and types of park photographs between tourists and locals, and between user-group axes formed from users’ photograph content. Spatial mapping of different user groups showed distinct patterns in the parks they were attracted to. Future work should consider such variability both within and between data sources, to provide a more context-dependent understanding of human–environment interactions and preferences for outdoor recreation.
