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    42. Assessing customer orientation in public, non-profit organizations: a profile of Ohio State University Extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Janet L. (author) and Berrio, Angel A. (author)
    Format:
    Journal article
    Publication Date:
    1998
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17340
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    39(4) : 11-17

    43. Me, myself. and future generations: the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hensen, Niek (author), Keeling, Debbie I (author), Ruyter, Ko (author), and Wetzels, Martin (author)
    Format:
    Journal article
    Publication Date:
    2016-05
    Published:
    England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06943
    Journal Title:
    Psychology and Marketing
    Journal Title Details:
    33(5) : 389-406

    45. Measuring and managing consumer sentiment in an online community environment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Homburg, Christain (author), Ehm, Laura (author), and Artz, Martin (author)
    Format:
    Journal article
    Publication Date:
    2015-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06890
    Journal Title:
    Journal of Marketing Research
    Journal Title Details:
    52(5) : 629-641

    46. Social marketing as a strategy for communicating agricultural innovations in rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Isoba, John C.G. (author)
    Format:
    Book chapter
    Publication Date:
    1996
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14111
    Notes:
    First published in Africa Media Review, 1(1), 1986., Chapter 8 in Charles Okigbo (ed.), Development Communication Principles. African Council for Communication Education, Nairobi, Kenya. 365 pages.

    50. Community based social marketing: if you want real behaviour change, give them more than information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Lynelle (author) and Initiatives for the Development of Enterprising Actions and Strategies (IDEAS), Kalamunda, Western Australia.
    Format:
    Commentary
    Publication Date:
    2010-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35881
    Notes:
    Via online newsletter. 7 pages.