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2. Communication of local farmers' products through facebook: the case study of nase-vase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Petriľák, Marek (author), Janšto, Erik (author), and Horská, Elena (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- Slovakia: University Ss. Cyril and Methodius in Trnava
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12233
- Journal Title:
- Communication Today
- Journal Title Details:
- Volume 11, number 1
- Notes:
- 16 pages, Social media are currently not only used for communication between individuals but an increasing number of companies use these means as simple and fast sales and communication channels. The importance of communication with consumers through social networks, such as Facebook, is essential in today's marketplace for small businesses, for which this tool is one of the cheapest alternatives to communicating and selling products. This trend did not escape agriculture-specific local farmers who process fresh local products. The study's objective is to highlight the importance of social media communication in the agri-food sector, specifically in the sub-sector of local fresh products, as well as to determine which consumers are most interested in local products from farmers communicated through Facebook. We conducted the research using our Facebook page called Ours-Yours (in Slovak Naše-Vaše). This account was created for research purposes and has a clearly defined objective of supporting and promoting local fresh products from small Slovak farmers. Research involved 42 small farms that sell fresh local dairy products. From these farmers we discovered what form of marketing communication they had used in the past. Afterwards, we visited eight selected farms, took professional photos of their products, and promoted them under one brand using our Facebook page Ours- Yours (Naše-Vaše). The methodology of the research was based on an analysis of Facebook posts, which were visualised, uniformly graphically processed photographs of the products. Contributions were advertised on radio located 50 kilometres from the farms to ensure local marketing of the products. We measured demographic factors (gender and age) and users' interaction with individual posts. Research has shown that women between the ages of 45 -- 64, who follow Facebook mostly from their mobile phones, are most interested in Facebook posts with local fresh products (and information about them)
3. Comparing farm financial performance across local foods market channels
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author), Jablonski, Becca B. R. (author), and Laughton, Chris (author)
- Format:
- Journal article
- Publication Date:
- 2020-04
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12335
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 2
- Notes:
- 9 pages, Financial performance benchmarks were estimated on the basis of samples of successful Northeast fruit and vegetable producers classified by primary local foods market channel. Comparisons across farm stores, large urban farmers' markets, and intermediated market channels were conducted for the purpose of identifying key differences in human and financial resource requirements. The benchmarks provide data useful for assisting individual farmers in assessing their performances and new and beginning farmers in identifying appropriate market channels for their businesses. Additionally, the benchmarks provide a rich source of information for use by Extension educators in developing programming around local foods marketing opportunities and business planning.
4. Growing tiny publics: small farmers' social movement strategies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Steup, Rosemary (author), Santhanam, Arvind (author), Logan, Marisa (author), Dombrowski, Lynn (author), and Makoto, Norman (author)
- Format:
- Journal article
- Publication Date:
- 2018-11
- Published:
- Netherlands: Elsevier B.V.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12243
- Journal Title:
- Proceedings of the ACM on Human- Computer Interaction
- Journal Title Details:
- Volume 2, Issue CSCW
- Notes:
- 24 pages, Drawing from fieldwork of 14 small food farms in the Midwest, we describe the on-the-ground, practical challenges of doing and communicating sustainability when local food production is not well-supported. We illustrate how farmers enact learned and honed tactics of sustainability at key sites such as farmers' markets and the Internet with consumers. These tactics reveal tensions with dominant discourse from government, Big Ag, and popular culture. The success of these tactics depends on farmers having fortitude--control, resilience, and the wherewithal to be exemplars of sustainability. In our discussion, we highlight how the local farmers' social movement work constitutes loosely organized small groups connecting others to an amorphous idea of a sustainable society--one that sustains an environmental, economic, local, cultural, and physical way of life. Using Fine's concept of tiny publics, we identify design opportunities for supporting this less directed kind of social movement.
5. Heterogeneous treatment effect estimation of participation in collective actions and adoption of climate-smart farming technologies in South–West Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olawuyi, Seyi Olalekan (author) and Mushunje, Abbyssinia (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- United States: Springer Nature B.V. 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12234
- Journal Title:
- GeoJournal
- Journal Title Details:
- Vol. 85, Issue 5
- Notes:
- https://link-springer-com.proxy2.library.illinois.edu/content/pdf/10.1007/s10708-019-10024-2.pdf, 15 pages, Enhancing sustainable food security requires agricultural production systems to change in the direction of higher productivity and to mitigate lower output variability in the face of climate extreme related hazards such as land degradation. Adoption of resilient food production system capable of withstanding disruptive events is therefore needed to stabilize farmers' productivity. Consequently, participation in collective actions has been touted as an effective approach to enhance cooperation among individuals within a social system and to advance adoption of climate-smart farming techniques (conservation agriculture). This study investigated this perspective using heterogeneous treatment effects estimation to analyze the data collected from 350 smallholder farmers selected randomly from the South–West Nigeria. The average treatment effects on the treated estimate revealed that participation in collective actions had adoption-increasing effect for each unit variation in propensity score rank, although, negative selection effect was suspected. Similarly, information acquisition, access to extension service and frequency of visit by extension workers are significant features that predict adoption in the study area. However, rosenbaum sensitivity analysis test revealed that the increasing effect of participation in collective actions on conservation agriculture adoption is insensitive to unobserved bias that may double or triple the odds of exposure to treatment. Hence, the average treatment effect on the treated estimate is a pure impact of the participation in collective actions. The study concluded that farmers with high propensity to participate in collective action have high likelihood to adopt climate-resilient farming practices compared to the counterparts with a lower propensity of participation in collective action.
6. Influence of public agricultural extension on technology adoption by small-scale farmers in Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Worth, S. (author) and Masere, T.P. (author)
- Format:
- Journal article
- Publication Date:
- 2021-11
- Published:
- South Africa: SciELO
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12446
- Journal Title:
- South African Journal of Extension
- Journal Title Details:
- Vol. 49 No. 1 (2021)
- Notes:
- 18 pages, This paper presents the findings of challenges facing Zimbabwe’s extension services and how these have affected the adoption of technologies they render to small-scale farmers. This study uses a critical review of relevant literature on Zimbabwe’s primary public extension agency (AGRITEX). Additionally, 21 key informant interviews (KIIs) were conducted to corroborate data collected in secondary research on extension approaches currently in use, the key factors affecting technology adoption, and the technology adoption process of small-scale farmers. The study found AGRITEX’s major challenges to be poor funding, poor remuneration and incentives for extension personnel, lack of in-service training, lack of appropriate technology, as well as poor operational resources like transport to reach all farmers. Consequently, services offered to small-scale farmers were compromised, which led to poor adoption of recommended technologies. Furthermore, the study determined that key factors influencing technology adoption are related to the farmers’ circumstances, the operating environment, and the attributes of technology itself. As a lasting solution to poor technology adoption, an adaptive extension system that promotes building the capacity of extension workers and researchers, as well as embracing farmers and their indigenous knowledge, is proposed
7. Marketing efficiency among gender-based decision-making farm households in southern ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gezimu Gebre, Girma (author), Isoda, Hiroshi (author), Amekawa, Yuichiro (author), Bahadur Rahut, Dil (author), Nomura, Hisako (author), and Watanabe, Takaaki (author)
- Format:
- Journal article
- Publication Date:
- 2021-04-28
- Published:
- United States: Routledge (Taylor & Francis Group)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12588
- Journal Title:
- Journal of International Food & Agribusiness Marketing
- Journal Title Details:
- Online
- Notes:
- 27pgs, This study examines the effect of gender on marketing efficiency among maize producing households using data collected in the Dawuro zone, southern Ethiopia. Results indicate that the amount of maize assigned to the first ranked (most efficient) channel for male, female and joint decision-making households is significantly larger than that of the second, third, and fourth ranked channels, respectively. Significant results vary across gender categories at the same stage of marketing channel. Female decision-making households receive a lower producer price, as well as cover higher marketing costs and margins of middlemen, as compared to male and joint decision-makers at the same stage of the marketing channel. This study also found a limited financial ability for local institutions to establish maize storages in the study area. There is a need for an integrated agricultural marketing information system that would help female decision-making maize producers to better engage in available market opportunities.
8. Q&A: Documenting the forgotten history of black-owned farms through mixed media art
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Slepyan, Anya (author)
- Format:
- Online Article
- Publication Date:
- 2023-03-17
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12875
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 10 pgs, Artist Syd Carpenter uses clay to tell the stories of the Black farmers and gardeners who have shaped the course of agriculture in the United States.
9. Tips for selling through: CSAs — community supported agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alcorta, Marisa (author), Dufour, Rex (author), and Hinman, Tammy (author)
- Format:
- Online article
- Publication Date:
- 2012
- Published:
- United States: National Center for Appropriate Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12658
- Journal Title:
- ATTRA Sustainable Agriculture
- Journal Title Details:
- Online
- Notes:
- 2pgs, CSA is a system of direct marketing where consumers pay the farmer at the beginning of the growing season for a weekly box of fresh fruits and vegetables. A CSA “share” is harvested and delivered to customers over a period of several months. CSAs may include meat, grain, flowers, or value-added products such as bread or cheese, in addition to fresh produce.
10. Try these strategies to promote local summer produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watson, Joe (author)
- Format:
- Opinion
- Publication Date:
- 2022-05-13
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12593
- Journal Title:
- The Packer
- Journal Title Details:
- Online
- Notes:
- 5pgs, This time of year, fresh produce production is abundant in most U.S. states, with the North arriving to the party little later than those below the Mason Dixon line. While retailers know how to source, merchandise and market locally grown programs, engaging consumers in a locally grown program can prove to be trickier than in the past. But there are a lot of opportunities.