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    Start Over Subject Term slogans Subject Term message content

    2. Sounding the battle cry : when you're in trouble, can a quick slogan do the trick?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, Clancy (author / Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO) and Senior Vice President and Creative Director, Kendrick Advertising Inc., St. Louis, MO
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01105
    Journal Title:
    Agri Marketing
    Journal Title Details:
    24(3) : 56
    Notes:
    AgComm Teaching