9 pages, Sheep meat is an essential element within the multicultural mosaic of Mexican agri-food traditions. A total of 332 consumers were surveyed face-to-face in restaurants specializing in selling traditional sheep meat products. Our results showed that consumers could be segmented based on their perceptions, habits, and preferences towards sheep meat. For consumers, sheep meat is perceived as food with unique sensory attributes, coming from healthier animals than other species and traditional characters. Their willingness to pay extra is subject to the guarantee that the meat is safe, free of hormones and antibiotics, and to a lesser extent, certified organic. The multivariate analysis suggested three clusters or consumer profiles named passive, wholehearted, and deep-rooted, which explained the associations among attitudes, some demographic variables, and consumption frequency. The nascent national sheep meat industry needs to consider these concerns in developing marketing and trust strategies to attract, maintain, and build loyalty among Mexican consumers.
10 pages, Animal production system and welfare conditions can influence consumers’ acceptance, as meat from animals grazing in natural pasture and labelled with information about high standards of welfare is preferred. In addition, geographical origin of food is recently considered one of the main information influencing the consumers’ acceptance. Local products are collectively associated with high quality attributes by the consumers related to shorter transport and good welfare. Lamb meat is considered local and typical food; however, it is common to find in the same market both local and imported lamb meat. The present investigation aimed at understanding the importance of information about geographical origin, transport duration, and welfare condition of lambs for consumers and their actual liking. Moreover, the quality of lamb meat from local and imported animals as affected by short or long transport was assessed. Data demonstrated that both short and long transport did not affect organoleptic quality of meat; this result was corroborated by an absence of both metabolic and immune stressors in long term transport lambs except for haptoglobin, cortisol and glucose. However, the expected and actual acceptability were affected by the information with higher scores for local lamb when information on the geographical origin, transport duration, and welfare condition was provided to the consumers.
Article in online issue. 2 pages., via online journal, "Behind-the-story" description by first-place award winner in the "Nuts and Bolts" category of the 2018 AAEA Communication contest.
12 pages, Online via UI Library electronic subscription. Open access to full text., This study concluded that the small to medium-sized tree, Vachellia karroo, commonly known as sweet thorn, had a negative impact on farmers' production, and sheep and cattle owners observed the encroachment of it as a form of land degradation. Pastoralists said the use of fire and bush clearing could be used to mitigate encroachment. Authors suggested providing training and demonstrations that can complement farmers' knowledge.
Ferguson, Drewe (author), Lee, Caroline (author), and Fisher, Andrew (author)
Format:
Book
Publication Date:
2017
Published:
Duxford, United Kingdom: Woodhead Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10099
Notes:
318 pages., Available through the University of Illinois at Urbana-Champaign Library. Patrons outside of the university system should contact the ACDC for assistance accessing text., Via University of Illinois at Urbana-Champaign Library catalog., Advances in Sheep Welfare examines the recent advances made in sheep welfare assessment, handling and management, providing state-of-the-art coverage of the welfare needs of one of the world's most widely farmed animals. The book begins with an introduction to sheep welfare in Part One, with chapters covering biology and natural behavior, sheep production systems, and consumer and societal expectations for sheep products. Part Two goes on to highlight new advances in sheep welfare assessment, before Part Three outlines a wide range of solutions to sheep welfare challenges. The final section looks ahead to the future, considering what sheep welfare will look like in 2030 and beyond. This book is an essential part of the wider ranging series Advances in Farm Animal Welfare, with coverage of cattle, sheep, pigs and poultry.
318 pages., Book in the University of Illinois online collection. Search other sources or contact ACDC., Pages 37-51 in Ferguson, D.; Lee, Caroline; and Fisher, Andrew. 2017. Advances in sheep welfare. Woodhead Publishing, Duxford, United Kingdom.
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program has positively impacted their markets, enhanced profitability of the industry, and increased the industry's share of domestic lamb consumption."
24 pages, This research examines how sheep farmers and industry actors in the United Kingdom (UK) understand and conceptualize what animal welfare scientists term ‘positive animal welfare’. It explores their awareness of the concept, and how they interpret it using a qualitative approach. Participants were recruited using a snowballing, purposive sample approach, resulting in 25 sheep farmers and 11 industry actors (veterinarians, farming organizations, advisors, and supply chain) being interviewed. To collect data, a combined approach involving semi-structured interviews and a facilitated workshop were used between April 2021 and March 2022. Data were then thematically analyzed using a hybrid of inductive and deductive coding process. The findings suggested that the perceptions of farmers and industry actors in the study regarding positive welfare differ from contemporary academic discourses. Overall, around 7 of the farmers equated positive welfare with “positive stockmanship”, while six of them expressed “good animal welfare” definitions associated with the Five Freedoms. In contrast, most industry actors (6) expressed interpretations associated with high welfare standards (going above minimum recommended practices) and positive mental experiences (3). Emerging discourses revealed the link between self-identity, social identity and what positive welfare is, the importance of knowledge exchange, and the need for practical indicators through language rephrasing. There is a clear need to enhance and improve knowledge dissemination strategies, particularly in the UK, where much research is being conducted on positive animal welfare.
Hollier, Tim (author), Kubeil, Lyndon (author), and Purcell, Dougal (author)
Format:
Abstract
Publication Date:
2013-08
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02436
Notes:
Page 61 - Abstract of a paper presented at the International Conference of the Australasia Pacific Extension Network (APEN), Lincoln University, Christchurch, New Zealand, August 26-28, 2013. 100 pages.
Authors emphasize the growing need for standardized terminology when explaining soil, plant and livestock management practices to an increasingly diverse array of producers.
