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    302. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    303. Cost of subscriptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15810
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 598, 602
    Notes:
    Views of representative publishers of farm papers about what percentage of the subscription price it costs to secure subscriptions.

    304. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    308. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    312. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15429
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 422-423
    Notes:
    Features efforts of the Corn Belt Farm Dailies.

    314. Salesmanship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubuchon, W.N. (author)
    Format:
    Journal article
    Publication Date:
    1905
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15397
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(1) : 13-17
    Notes:
    Address delivered at the St. Louis Farm Implement Board of Trade, December 12, 1904.

    323. Winning success at fairs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15349
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 46-47
    Notes:
    At the World's Fair in St. Louis, Missouri, a farm equipment marketer's views about the value of exhibits at such events and the features of successful exhibits. Example: "To my mind there is only one way to make a successful exhibit, and that is to have your machinery moving."

    331. The special representative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, E.W. (author)
    Format:
    Journal article
    Publication Date:
    1904-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15319
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(7) : 17-28+
    Notes:
    Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.

    339. Random notes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kueckelhan, Freeman (author)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15293
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 43-44
    Notes:
    Column describing the activities of a hypothetical unethical media salesman, S. D. Hornswoggle (S. for Simple and D. for Downright).