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    301. Methods of evaluating the sales effectiveness of agricultural commodity promotional programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Economic Research Service, USDA) and Economic Research Service, USDA
    Format:
    Speech
    Publication Date:
    1960
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05438
    Notes:
    AgComm teaching, Evans, Mimeographed, 1960. 10 p. Presented at National Marketing Service Workshop, Biloxi, MS, November 17, 1960.

    302. Designing research to develop quantitative measures of sales response to promotional campaigns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Peter L. (author / Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA) and Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA
    Format:
    Conference paper
    Publication Date:
    1970
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05460
    Notes:
    Evans, AgComm teaching, Mimeographed, 1970. 15 p. Presented at the 17th International Meeting of the Institute of Management Science, Imperial College, London, UK, July 2, 1970.