Counters criticism of farm papers for "giving away" circulation, selling premiums more than subscriptions, and paying solicitors 100% of what they take in.
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Features relationship marketing program of Pioneer Hi-Bred International - training and professional development of sales force, web site and magazine for growers.
Part of a section on relationship marketing. Features results of the Commercial Producer Survey conducted by the Purdue University Center for Food and Agricultural Business.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22221
Notes:
Edited with an introduction by James Schlesinger. 272 pages., Reprint from a 1902 edition. Letters written by John Graham, head of the House of Graham & Company, pork-packers of Chicago, to his son, Pierrepont. The letters were anonymously published as occasional pieces in the Saturday Evening Post beginning in 1901, shortly after Lorimer became editor of the Post. They feature fatherly advice and moral guidance, including perspectives on personal relations, selling, writing and other aspects of communicating.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22402
Notes:
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 176 pages.
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 176 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22517
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association, Special Bulletin, 2 pages., Reviews an article in Printer's Ink (June 8, 1922, p. 73), "How Gossard merchandises corsets to 12,000,000 farm women."
Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
Campbell, W.G. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24841
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing dealers to write advertisers, suggesting the use of publications in territory covered by dealer.
"a key to expanding farmers' e-commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Barbour, Bruce (author), Morgan, Jennifer (author), and Morgan: Director, Sustainable Agriculture Project, Stony Brook Millstone Watershed Association; Barbour: Associate Professor, Department of Agriculture and Resource Management Agents, Cook College, Rutgers University
Format:
Journal article
Publication Date:
1991-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06226
Goddard, Ellen (author), McFaul, Arlie (author), Reynolds, Anderson (author), and Department of Agricultural Economics and Business, University of Guelph
Format:
Journal article
Publication Date:
1991-05
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06227
Caswell, Julie A. (author), Padberg, Daniel I. (author), and Caswell: Department of Resources Economics, University of Massachusetts; Padberg: Department of Agricultural Economics, Texas A&M University
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06519
James F. Evans Collection, Food labels play important third-party roles in the food marketing system through their impact on product design, advertising, consumer confidence in food quality, and consumer education on diet and health. However, a current analysis focuses overwhelmingly on the label's direct use as a point-of-purchase shopping aid, even though such use is limited by consumers; information processing abilities and time. In rewriting label regulations, policy makers should consider the benefits and costs of the broad array of roles labels serve, with evaluation of alternative regimes based on their impacts on consumer behavior and seller strategy. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07810
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 63-65.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07811
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 66-72.
Chang, Hui-Shung (author) and Kinnucan, Henry W. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07813
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 79-89.
Hayes, Dermot J. (author) and Jensen, Helen H. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07814
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 90-104.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07818
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 132-133.
Dahl, Delbert T. (author / Office of Agricultural Communications and Education, University of Illinois, Urbana, IL)
Format:
Conference paper
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08292
Notes:
Evans, AgComm teaching, In; Proceedings of the 1980 Illinois Strawberry School, March 4, 1980, Mt. Vernon, IL. Urbana, IL : University of Illinois (Cooperative Extension Service Horticulture Series 21) p. 22-27
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 2. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 5. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09660
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/89. Box No. 1. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Official Historian's Records 10 : 25
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10141
Notes:
search from AgEcon., Working Paper 97-01, 17 pages; Adobe Acrobat Adobe Acrobat PDF 107K bytes, Efficient Consumer Response (ECR) is an industry-wide, collaborative initiative to re-engineer the grocery supply
chain. This report presents findings from a study of ECR adoption in Minnesota grocery stores. Data were collected through interviews with managers of forty stores that are broadly distributed over store sizes, locations, and organizational forms. The interviews focused on business practices and technologies related to inventory management and ordering, shelf-space allocation and product assortment decisions, and product pricing and promotions. Findings are presented from three distinct perspectives: (1) stores grouped by location (metro and out- state), (2) stores grouped by rganizational form (corporate chain, independent chain, and single store), and (3) stores grouped by levels of an ECR "readiness index" that indicates the level of adoption for key business practices and technologies that support ECR initiatives. The following general conclusions can be drawn from the detailed results presented in this report. 1. Location in the Twin Cities metropolitan area makes an important difference in implementing some components of the ECR initiative. On average, metro and out-state stores differ little with respect to store size or the adoption of technologies that support ECR. Metro stores are much more likely than out-state stores, however, to coordinate shelf space and product assortment decisions and pricing and promotion activities with outside trading partners. 2. On average, stores that are part of a chain, especially a large corporate chain, are making faster progress toward implementation of ECR initiatives than are single stores. However, three independently owned single stores were also among the most innovative of those we visited. In these stores, it appears that a visionary, energetic owner/manager is able to quickly respond to new opportunities. 3. ECR adoption and superior performance are closely associated. Stores with a high ECR "readiness index" have much higher sales per labor hour, sales per square foot, and annual inventory turns. We cannot determine whether ECR readiness leads to better performance or better performance makes it easier to adopt business practices and technologies that support ECR. We can conclude, however, that competitive forces will almost certainly drive more stores toward adoption of a wider range of technologies and business practices that support the ECR initiative. In summary, ECR is changing the way Minnesota grocers do business, and adopting ECR practices goes hand-in-hand with better financial performance. Findings from this study suggest that stores of any size and organizational form that are willing and able to adopt new technologies, to develop cooperative relationships with their trading partners, and to respond to the unique needs of their customers will increase their chance of success in this competitive market.
Maccoby, N. (author / Stanford University), Altman, David G. (author / Stanford University), Slater, Michael D. (author / Stanford University), and Albright, Cheryl L. (author / Stanford University)
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12055
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 20 Document Number: B02234
Notes:
#359, Harold Swanson Collection. See B02985 for thesis on which the report is based., Report of a master's thesis in agricultural journalism, Agricultural Journalism Department, University of Wisconsin. 109 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: B02985
Notes:
Eugene A. Kroupa Collection. See B02234 for a published report about this thesis., Thesis for master of science degree in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison, WI. 119 pages.
