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    55. Creating innovative service strategies for profit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubrey, Sarah Potter (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26497
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 49
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"

    57. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Messer, Kent D. (author), and Schulze, William D. (author)
    Format:
    Journal article
    Publication Date:
    2007-07-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26834
    Journal Title:
    American Journal of Agricultural Economics
    Notes:
    Appendices. 12 pages., Supplementary materials to an article named in the title.

    59. Farmer-to-farmer advice: what's the best way to sell raw wool in Australia?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jackson, Elizabeth (author), Quaddus, Mohammed (author), Islam, Nazrul (author), and Stanton, John (author)
    Format:
    Paper
    Publication Date:
    2006-08-12
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27524
    Notes:
    Via AgEcon Search. Presented at the International Association of Agricultural Economists Conference, Gold Coast, Australia, August 12-18, 2006. 16 pages.

    61. Promoting products and services bought by farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferguson, R.C. (author)
    Format:
    Journal article
    Publication Date:
    1975-01-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28210
    Journal Title:
    Hoard's Dairyman
    Journal Title Details:
    120 : 60
    Notes:
    No. 7 in a series of features about dairy-related careers. " More than $70 million was spen on presenting information and advertising agricultural products in 1973."

    63. Popularity grows for online selling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Long, Jonathan (author)
    Format:
    Journal article
    Publication Date:
    2007-07-20
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28317
    Journal Title:
    Farmers Weekly
    Journal Title Details:
    147(3) : 42-43
    Notes:
    Posted at http://www.fwi.co.uk, Discusses the growing popularity of online selling of rams in Great Britain.

    64. A mixed-method approach for determining the risk and complexity farmers associate with using forward contracts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jackson, Elizabeth (author), Quaddus, Mohammed (author), Islam, Nazrul (author), and Stanton, John (author)
    Format:
    Paper
    Publication Date:
    2008-03-31
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28335
    Notes:
    Presented at the 82nd annual conference of the Agricultural Economics Society, Royal Agricultural College, UK, March 31-April 2, 2008. 17 pages.

    65. Survey reflects national agribusiness trends

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nickas, Katie (author)
    Format:
    Journal article
    Publication Date:
    2008-10-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28384
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    31(33) : D9
    Notes:
    Summarizes findings of the 2008 Large Commercial Producer survey by the Center for Food and Agricultural Business, Purdue University, West Lafayette, Indiana.

    66. Staking value, lifting tides: business insights session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
    Notes:
    7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.

    67. Making the sale: marketers and retailers share their experiences in the changing new rural community

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28444
    Notes:
    5 pages., Summary of a panel discussion in a joint session of the 2008 NAFB convention and National AgriMarketing Association (NAMA) in Kansas City, Missouri. Panelists examine what it takes to cater to rural lifestyle needs and expectations.

    68. Our agency problems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
    Notes:
    Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.

    70. Pricing differentials for organic, ordinary and genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Knight, John G. (author), Holdsworth, D.K. (author), and Mather, D.W. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28729
    Journal Title:
    Journal of Product and Brand Management
    Journal Title Details:
    14(6) : 387-392

    73. Selling the farm press to advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1922-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.

    74. Lipsticks on the farm

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association.
    Format:
    Editorial
    Publication Date:
    1922-02-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
    Notes:
    Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.

    75. Farm papers for travel advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1925-07-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28856
    Notes:
    Agricultural Publishers Association Records, UI Archives., APA Special Bulletin 63. 2 pages.

    76. How farm papers cooperate with the agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
    Format:
    Report
    Publication Date:
    1926-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.

    81. Standing out at a farmers' market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hyde, Jeffrey (author) and Murphy, Emily (author)
    Format:
    Article
    Publication Date:
    2007-04
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29415
    Notes:
    3 pages.

    84. Words that sell

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Robin T. (author)
    Format:
    Article
    Publication Date:
    2009-09-17
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29424
    Notes:
    3 pages.

    85. Why customers buy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seavey, David (author) and Wells, Otho (author)
    Format:
    Article
    Publication Date:
    2009-09-17
    Published:
    USA: College of Agricultural Sciences, Pennsylvania State University, University Park, Pennsylvania.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29425
    Notes:
    2 pages.

    88. Do sales matter? An exploration of price discounting in UK food retailing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lloyd, T.A. (author), Morgan, C.W. (author), McCorriston, S. (author), and Zgovu, E. (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29721
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 21 pages.

    89. Impact of public market information system (PMIS) on farmers' food marketing decisions: case of Benin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chogou, S.K. (author), Lebailly, P. (author), Adegbidi, A. (author), and Gandonou, E. (author)
    Format:
    Paper
    Publication Date:
    2009-06-27
    Published:
    Benin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29727
    Notes:
    Presented at EAAE-IAAE Seminar, University of Kent, Canterbury, UK, June 26-27, 2009. 17 pages.

    90. The elusive written contract: dependence, power, conflict and opportunism within the Australian food industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parker, Melina (author) and Byrom, John (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29854
    Notes:
    Pages 293-309 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

    97. Is there need for more transparency and efficiency in cause-related marketing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grebitus, Carola (author), Langen, Nina (author), and Hartmann, Monika (author)
    Format:
    Paper
    Publication Date:
    2010-02-08
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35933
    Notes:
    In the Proceedings in Food System Dynamics 2010, Innsbruck-Igls, Austria, February 8-12, 2010. Pages 174-186.

    98. A study on media preferences of televiewing farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    De, Dipak (author) and International Association for Media and Communication Research, London, UK.
    Format:
    Abstract
    Publication Date:
    2010-07-18
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36275
    Notes:
    Retrieved 03/22/2011 at http://www.iamcr.org/conference-abstracts, Via online. Pages 1-2 in Book of Abstracts: Participatory Communication Research Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.

    99. Get your customers talking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Foltz, John (author), Alexander, Corinne (author), Fulton, Joan (author), Kapetanovic, Kristyn (author), and Xu, Pei (author)
    Format:
    Journal article
    Publication Date:
    2011-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36460
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(4) : 23

    100. Enhancing food promotion in the supermarket industry: a framework for sales promotion success

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Livingstone, Sonia (author) and Simpson, Lisa S. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36481
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    25(2) : 223-245