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    102. Farm family influence on sales by retailers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois
    Format:
    Presentation
    Publication Date:
    1928
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36787
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 17 pages., Presentation by APA with data illustrating the size, importance and buying patterns of the farm market.

    103. How to sell the farm market

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Glenn H. (author / President, Campbell-Sanford Advertising Company, Cleveland, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1936-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36854
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the APA annual meeting, Chicago, Illinois, October 14, 1936. 8 pages.

    104. You asked me "Why?"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mumm, William M. (author / President, Mumm-Romer-Robbins and Pearson, Inc., Columbus, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1937-10-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36858
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the annual APA meeting, Chicago, Illinois, October 20, 1937. 7 pages., Advertising agency executive offers suggestions to farm publishers about how to improve their space sales effectiveness.

    105. To secure for farm papers a more equitable share of advertising appropriations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1938-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36861
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 4-7, minutes of the annual meeting, APA, Chicago, Illinois, October 18, 1938., Discussion about needs and methods. Led to an approved motion to plan a presentation to be used for united action.

    107. Direct sales suit producers and consumers' interests in Vietnam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moustier, Paule (author) and Nguyen, Thi Tan Loc (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Vietnam
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37109
    Notes:
    See C37105 for original, Pages 185-197 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages.

    112. Communicating value to customers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Scott (author / Purdue University), Downey, David (author / Purdue University), Jackson, Mike (author / Purdue University), and Downey, Laura (author / Purdue University)
    Format:
    Journal article
    Publication Date:
    2012-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(7) : 64

    116. Local selling as a driving force for increased on-farm biodiversity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ahnstrom, Johan (author), Bjorklund, Johanna (author), Westberg, Lotten (author), Geber, Ulrika (author), and Milestad, Rebecka (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    Sweden
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00510
    Journal Title:
    Journal of Sustainable Agriculture
    Journal Title Details:
    33 : 885-902
    Notes:
    Via UI electronic subscription

    118. Closing the sale

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Scott (author), Downey, David (author), Jackson, Mike (author), and Downey, Laura (author)
    Format:
    journal articles
    Publication Date:
    2013-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01386
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(3) : 64
    Notes:
    Excerpt from a book, ProSelling: a professional approach to selling in agriculture and other industries, by the authors.

    119. Don't be a robot

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Childres, Kristyn (author / Purdue University)
    Format:
    Commentary
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01545
    Journal Title:
    Agri Marketing
    Journal Title Details:
    51(4) : 19
    Notes:
    Tips for planning an "elevator pitch."

    148. Random notes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kueckelhan, Freeman (author)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15293
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 43-44
    Notes:
    Column describing the activities of a hypothetical unethical media salesman, S. D. Hornswoggle (S. for Simple and D. for Downright).

    154. The special representative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, E.W. (author)
    Format:
    Journal article
    Publication Date:
    1904-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15319
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(7) : 17-28+
    Notes:
    Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.

    165. Winning success at fairs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15349
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 46-47
    Notes:
    At the World's Fair in St. Louis, Missouri, a farm equipment marketer's views about the value of exhibits at such events and the features of successful exhibits. Example: "To my mind there is only one way to make a successful exhibit, and that is to have your machinery moving."

    173. Salesmanship

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubuchon, W.N. (author)
    Format:
    Journal article
    Publication Date:
    1905
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15397
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(1) : 13-17
    Notes:
    Address delivered at the St. Louis Farm Implement Board of Trade, December 12, 1904.

    176. The progressive advertising manager: modern methods of reaching the rural classes by means of the rural route system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15429
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(5) : 422-423
    Notes:
    Features efforts of the Corn Belt Farm Dailies.

    179. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    182. The market for E-Commerce Services in Agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ernst, Stan (author) and Ehmke, Cole (author / Purdue University)
    Format:
    Working paper
    Publication Date:
    2001-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15597
    Notes:
    21 p., Department of Agricultural, Environmental, and Development Economics, The Ohio State University

    184. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    185. Cost of subscriptions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1907-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15810
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(6) : 598, 602
    Notes:
    Views of representative publishers of farm papers about what percentage of the subscription price it costs to secure subscriptions.

    188. How to sell farm broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    CD
    Publication Date:
    2002-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15946
    Notes:
    Panel discussion at the annual conference of the National Association of Farm Broadcasters, Kansas City, Missouri on November 14, 2002, Panelists representing Linder Farm Network, Red River Farm Network and KFEQ Radio

    189. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    199. Association of Agricultural College Magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1915-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 125 Document Number: C16857
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    26(11) : 81
    Notes:
    Announces organization of the Association of Agricultural College Magazines. Six magazines as members. Magazines are published by students and circulated to graduates of the colleges and farmers in their respective states. "By associating they can offer an advertiser a large circulation among educated and prosperous farmers." Magazines represented: Cornell Countryman, Iowa Agriculturist, Purdue Agriculturist, Wisconsin Country Magazine, Penn State Farmer and Illinois Agriculturist.

    200. Eight college magazines form an association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1915-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16865
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    27(8) : 58
    Notes:
    Second annual meeting of the Association of Agricultural College Magazines in Chicago, Illinois. Represented: Cornell Countryman (New York), Agricultural Student (Ohio), Illinois Agriculturist, Purdue Agriculturist (Indiana), Progressive Agriculturist (Oklahoma), Wisconsin Country Magazine, Penn State Farmer.