Part of a section on relationship marketing. Features results of the Commercial Producer Survey conducted by the Purdue University Center for Food and Agricultural Business.
Erschik, Richard W. (author / Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL) and Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03032
No. 7 in a series of features about dairy-related careers. " More than $70 million was spen on presenting information and advertising agricultural products in 1973."
See abstract in file for Document No. D06143., Presentation at North American Colleges and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
Forker, Olan D. (author), Kaiser, Harry M. (author), Liu, Donald (author), Mount, Timothy D. (author), and Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University
Format:
Report
Publication Date:
1989-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04109
Notes:
See also C04100, Ithaca, NY : Cornell University, Department of Agricultural Economics, 1989. 69 p. (A.E. Res. 89-22)
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Goddard, Ellen (author), McFaul, Arlie (author), Reynolds, Anderson (author), and Department of Agricultural Economics and Business, University of Guelph
Format:
Journal article
Publication Date:
1991-05
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06227
Hargrove, T.R. (author / International Rice Research Institute, Information Services Department, Los Banos, Philippines.) and International Rice Research Institute, Information Services Department, Los Banos, Philippines.
Format:
Journal article
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00746
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Report
Publication Date:
1926-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28860
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin 27. 7 pages., Report of a speech before the Advertising Agencies Council of Cincinnati, Ohio.
Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
Hayes, Dermot J. (author) and Jensen, Helen H. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07814
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 90-104.
Henderson, Peter L. (author / Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA) and Agricultural Economist, Marketing Economics Division, Economic Research Service, USDA
Format:
Conference paper
Publication Date:
1970
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05460
Notes:
Evans, AgComm teaching, Mimeographed, 1970. 15 p. Presented at the 17th International Meeting of the Institute of Management Science, Imperial College, London, UK, July 2, 1970.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07811
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 66-72.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06602
Notes:
Paper presented at the American Association for Agricultural Education Research Conference,Louisville,Kentucky, May 20-22, 2009. Pages 122-134 in published proceedings.
2pgs, Grocery stores typically buy large volumes of fresh and processed foods as well as other household items, reselling their products to individual consumers. Grocery stores are appealing because they sell everything customers need at one convenient place. Depending on the size of the town, these stores may have more than one location. Very large grocery chains operate stores across broad regions of the country. Many grocery stores are now interested in selling products grown by local farmers.
2pgs, Produce distributors are businesses that aggregate product and resell it in small or large quantities to their customers. Distributors may be an individual with a van or a company with a fleet of eighteen-wheelers. A distributor’s primary relationship is purchasing directly from farmers, although distributors can also buy from brokers or packing houses.
2pgs, Wholesale buyers are typically located in permanent stalls at a terminal market. Terminal markets are central sites, often in a metropolitan area, that serve as an assembly and trading place for agricultural commodities. Wholesale buyers will purchase products from farmers, brokers, or packing houses in large quantities, and resell it.
Jackson, Elizabeth (author), Quaddus, Mohammed (author), Islam, Nazrul (author), and Stanton, John (author)
Format:
Paper
Publication Date:
2006-08-12
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27524
Notes:
Via AgEcon Search. Presented at the International Association of Agricultural Economists Conference, Gold Coast, Australia, August 12-18, 2006. 16 pages.
Jardine, W.M. (author / President, Kansas State Agricultural College)
Format:
Speech
Publication Date:
1922-07-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22529
Notes:
Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Presented at the general session of A.A.C.W., Milwaukee, Wisconsin, June 12, 1922. Included in Agricultural Publishers Association, Special Bulletin of July 1, 1922, pp. 1-5., Urges advertisers to focus not only on what farmers buy, but also on helping them market what they produce. "I am firmly convinced that the marketing of farm produce in America is going to offer a steadily increasing opportunity for the expert in selling."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22402
Notes:
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 176 pages.
Master of Science thesis, Agricultural and Consumer Economics, University of Illinois, Urbana. 176 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10141
Notes:
search from AgEcon., Working Paper 97-01, 17 pages; Adobe Acrobat Adobe Acrobat PDF 107K bytes, Efficient Consumer Response (ECR) is an industry-wide, collaborative initiative to re-engineer the grocery supply
chain. This report presents findings from a study of ECR adoption in Minnesota grocery stores. Data were collected through interviews with managers of forty stores that are broadly distributed over store sizes, locations, and organizational forms. The interviews focused on business practices and technologies related to inventory management and ordering, shelf-space allocation and product assortment decisions, and product pricing and promotions. Findings are presented from three distinct perspectives: (1) stores grouped by location (metro and out- state), (2) stores grouped by rganizational form (corporate chain, independent chain, and single store), and (3) stores grouped by levels of an ECR "readiness index" that indicates the level of adoption for key business practices and technologies that support ECR initiatives. The following general conclusions can be drawn from the detailed results presented in this report. 1. Location in the Twin Cities metropolitan area makes an important difference in implementing some components of the ECR initiative. On average, metro and out-state stores differ little with respect to store size or the adoption of technologies that support ECR. Metro stores are much more likely than out-state stores, however, to coordinate shelf space and product assortment decisions and pricing and promotion activities with outside trading partners. 2. On average, stores that are part of a chain, especially a large corporate chain, are making faster progress toward implementation of ECR initiatives than are single stores. However, three independently owned single stores were also among the most innovative of those we visited. In these stores, it appears that a visionary, energetic owner/manager is able to quickly respond to new opportunities. 3. ECR adoption and superior performance are closely associated. Stores with a high ECR "readiness index" have much higher sales per labor hour, sales per square foot, and annual inventory turns. We cannot determine whether ECR readiness leads to better performance or better performance makes it easier to adopt business practices and technologies that support ECR. We can conclude, however, that competitive forces will almost certainly drive more stores toward adoption of a wider range of technologies and business practices that support the ECR initiative. In summary, ECR is changing the way Minnesota grocers do business, and adopting ECR practices goes hand-in-hand with better financial performance. Findings from this study suggest that stores of any size and organizational form that are willing and able to adopt new technologies, to develop cooperative relationships with their trading partners, and to respond to the unique needs of their customers will increase their chance of success in this competitive market.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 2. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
Notes:
Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.
Online from publication. 3 pages., Ideas for staffing and promoting sales of fruits and vegetables in the produce departments of retail food stores during the Easter season, which features nearly as heavy volume as Thanksgiving.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22221
Notes:
Edited with an introduction by James Schlesinger. 272 pages., Reprint from a 1902 edition. Letters written by John Graham, head of the House of Graham & Company, pork-packers of Chicago, to his son, Pierrepont. The letters were anonymously published as occasional pieces in the Saturday Evening Post beginning in 1901, shortly after Lorimer became editor of the Post. They feature fatherly advice and moral guidance, including perspectives on personal relations, selling, writing and other aspects of communicating.
Maccoby, N. (author / Stanford University), Altman, David G. (author / Stanford University), Slater, Michael D. (author / Stanford University), and Albright, Cheryl L. (author / Stanford University)
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12055
