Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.
At the World's Fair in St. Louis, Missouri, a farm equipment marketer's views about the value of exhibits at such events and the features of successful exhibits. Example: "To my mind there is only one way to make a successful exhibit, and that is to have your machinery moving."