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2. Practical agricultural communication: Incorporating scientific and indigenous knowledge for climate mitigation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sereenonchai, Sukanya (author) and Arunrat, Noppol (author)
- Format:
- Online article
- Publication Date:
- 2018-03-26
- Published:
- Thailand: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10255
- Journal Title:
- Kasetsart Journal of Social Sciences
- Notes:
- 8 pages., Via online journal., Agricultural communication to mitigate climate change enables information dissemination of both scientific knowledge (SCK) and indigenous knowledge (IDK) for practical farming. This research analyzed knowledge utilization and conducted community-based participatory communication to propose a practical agricultural communication framework for climate mitigation. Based on a qualitative method of data collection in Phichit province, the key findings showed that SCK and IDK can be mutually utilized to enhance the good relationship among the people and for the people with nature. The participatory communication processes consisted of planning, interventions, and monitoring and empowerment. The successful farmers employing the farming practices of not burning rice straw, rice straw composting, and alternative wetting and drying technique were the main senders. The messages were related to their farming practices focusing on a practical and understandable message and graphic explanations. Vinyl was selected as a communication material for signage in the most noticeable areas in their communities. This research highlights that participatory communication with group dynamics and communication promotion mechanisms at both local and national levels should be enhanced.
3. Understanding scientists’ communication challenges at the intersection of climate and agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Getson, Jackie M. (author), Church, Sarah P. (author), Radulski, Brennan G. (author), Sjöstrand, Anders E. (author), Lu, Junyu (author), and Prokopy, Linda S. (author)
- Format:
- Journal Article
- Publication Date:
- 2022-08-02
- Published:
- United States: PLOS One
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12709
- Journal Title:
- PLoS ONE
- Journal Title Details:
- 17(8)
- Notes:
- 22pgs, In the United States, a public debate remains about the existence and effects of anthropogenic climate change. This skepticism is present in the agricultural sector, rendering climate science communication challenging. Due to the polarization of climate change issues and the concurrent need for agricultural adaptation, we sought to examine how scientists communicate in this sector. A survey, administered to climate scientists and pertinent U.S. federal agency staff (response rate = 43%), was conducted to examine perspectives on communicating with five agricultural stakeholder groups: agribusinesses, crop advisors, general public, producers, and policymakers. We focused on three aspects of the communication process with these stakeholders to evaluate if scientists, as messengers, were following best practices–communicator training, knowledge of stakeholder, and terminology use. We found scientists valued communication training; however, the majority had not attended formal training. Scientists had different views on climate change than producers and crop advisors but understood their perspective and were deliberate with their communication with different audiences. This suggests stakeholder knowledge and terminology use do not hinder communication between scientist and stakeholder. We also highlight three communication challenges present across stakeholder groups–stakeholder knowledge, timescale, and scientific uncertainty–and others that were specific to each stakeholder group. Future research should support scientists by identifying and resolving barriers to training and effective communication strategies for each stakeholder group that addresses these challenges.