21 pages., via online journal., Scholars are divided over whether communicating to the public the existence
of scientific consensus on an issue influences public acceptance of the
conclusions represented by that consensus. Here, we examine the
influence of four messages on perception and acceptance of the scientific
consensus on the safety of genetically modified organisms (GMOs): two
messages supporting the idea that there is a consensus that GMOs are safe
for human consumption and two questioning that such a consensus exists.
We found that although participants concluded that the pro-consensus
messages made stronger arguments and were likely to be more
representative of the scientific community’s attitudes, those messages did
not abate participants’ concern about GMOs. In fact, people’s premanipulation attitudes toward GMOs were the strongest predictor of of our outcome variables (i.e. perceived argument strength, post-message GMO
concern, perception of what percent of scientists agree). Thus, the results
of this study do not support the hypothesis that consensus messaging
changes the public’s hearts and minds, and provide more support, instead,
for the strong role of motivated reasoning.
16 pages., via online journal., The 2018 report from the Intergovernmental Panel on Climate Change warns that Earth’s temperatures may soon reach a tipping point that threatens humanity’s future. Scientists from many disciplines agree that anthropogenic climate change is a serious problem yet many Americans remain skeptical of the existence, causes, and/or severity of climate change. In this article, we review recent research on climate change communication focusing on audience variables and messaging strategies with the goal of providing communication practitioners research-based recommendations for climate change message design. Factors that influence audience acceptance and understanding of climate science include: demographic variables (such as political party affiliation, religious orientation, and geographic location), as well as brief sections on misinformation, and beliefs in pseudoscience. Keys to effectively construct climate messaging are discussed including: framing strategies; reducing psychological distance; emotional appeals; efficacy cues; weight-of-evidence/ weight of expert reporting; inoculation/correcting misinformation; and separating science from conspiracy theories. Evidence-based strategies are critical in giving science communicators the tools they need to bridge the gap between the scientific community and the at-risk public.
19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11400
Notes:
4 pages., Online via website., Results of a national survey among U.S. adults indicated: "A majority of Americans are skeptical of the impact that industry funding has on scientific research and on the recommendations made by practitioners ... The public is somewhat more positive - though still ambivalent - about the effects of government funding on research and practitioner recommendations."
24 pages., via online journal., The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in the contexts of the debate regarding genetically modified organisms. A between-subject experiment (N = 416) was conducted manipulating communication styles (aggressive vs. polite) and the expertise of the communicator (scientist vs. nonscientist) in blog articles. The results showed significant effects of communicator expertise and individuals’ preexisting attitudes on writer likability and message quality, depending on the communication style used. Expectancy violation was found as a significant mediator that explains the differences. These findings provided a plausible explanation for the way in which communication styles work in science communication contexts and offered practical implications for science communicators to communicate more strategically.
26 pages., Article #: 113429., via online journal., Aspects of sustainability and social justice deserve special attention in the research and innovation landscape in Europe. In this vein, the inclusion of innovative research and innovation policies, such as Responsible Research and Innovation, devoted to mainstream social outcomes, to deploy democratic governance of science, and to drive innovation into a direction that is ethically acceptable, societally desirable and sustainable are noteworthy. However, substantial efforts are required when it comes to integrate the interactions between renewable energy research and energy and climate policies within responsible approaches. In order to adapt responsible research and innovation approach for the purpose of building an alternative context and assessment approach for sustainable transitions, this paper presents a review of approaches around sustainability and social justice dimensions. The thresholds of this endeavour are detailed in terms of the challenges for the integration, the identification of the inhibitors and facilitators of policy integration and the proposal of the levels for a methodology for this integration. The results show that the different readings and understanding of the contexts and dimensions and the existence of knowledge gaps between policy targets and the outcomes of research and innovation can be considered inhibitors for the integration. In contrast the interlinks between dimensional concepts, backgrounds and rationales appear as facilitators. The innovative contribution of this paper is focused on the contextualization of the dimensions through the use of socio-technical and multi/inter/trans and cross-disciplinary approaches. The authors conclude that the process of introducing a more holistic and alternative approach opens the re-envision of policy elements. Moreover, RRI offers an innovative perspective to the transition approach as well as tools for decision-making and policy processes assessment, in an arena where constant innovation is taking place and new structures, processes and metrics are necessary to guide this process.
20 pages., via online journal., This article analyses whether different institutional sources of scientific information have an impact on its credibility. Through a population-based survey experiment of a national representative sample of the Spanish public, we measure the credibility that citizens attribute to scientific information on the evolution of CO2 emissions disclosed by different institutional sources (business associations, government, non-government environmental organisations, international bodies and national research institutions). The findings show that an institutional credibility gap exists in science communication. We also investigate the factors accounting for the credibility of the different institutional sources by examining variables related to knowledge, interest, trust, reputation, deference, attitudes, values and personal characteristics. Exploratory regression analyses reveal that identical variables can produce different effects on the credibility of scientific information, depending on the institutional source to which it is attributed.
20 pages., Via online journal., Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible developed message treatments. Data collection took place in a laboratory setting using an online instrument that had a randomly-assigned stimulus research design. The results indicated the treatment conditions had higher mean scores for source credibility than the control. Further inferential analysis, however, showed the differences to be non-significant. One significant finding showed the gender of the source can influence perceptions of credibility. This suggests merit in using female sources when presenting scientific information to the Millennial population. While choosing credible sources to present information is important, more research is needed regarding the effect of emphasizing various credibility components and the role of source gender on perceptions of source credibility.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10054
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1 page., Via AAEA Byline newsletter. From the website, "Freelancer by Contenting.", Announces a calculator which provides an estimate for freelance rates on written assignments across multiple publications, verticals, and formats. Article provides live link to the calculator.
