See abstract in file folder of Document No. D06143., Abstract poster presentation at North American College and Teachers of Agriculture conference, Athens, Georgia, June 16-20, 2015.
See abstract in file folder for Document No. D06143, Abstract of poster presentation at North American Colleges and Teachers of Agriculture conference,Athens,Georgia, June 16-20, 2015. No findings reported in this abstract.
Wolf, Alois F. (author), King, Robert L. (author), Fisk, George (author), Hinderman, Charles H. (author), Regan, William J. (author), Disch, Wolfgang (author), Wright, John S. (author), Spencer, Ulric M. (author), Meissner, Frank (author), and Goldstucker, Jac L. (author)
Format:
Journal article
Publication Date:
1963-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09350
Smolan, Marvin (author), Hollander, Stanley C. (author), Lazer, William (author), Mertes, John E. (author), Meissner, Frank (author), and Regan, William J. (author)
Format:
Journal article
Publication Date:
1961-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09351
Paine, Josh (author / University of Georgia) and Lord, Lori (author / University of Georgia)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09914
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 30 pages. PowerPoint.
Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University
University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
10 pages., Via online journal., A high percentage of fresh flowers sold are consumed as gifts in many countries, such as Taiwan, Japan, and the United States. As gift consumption is so important for the sales of fresh flowers, consumer behavior in floral gift giving is investigated in this research. This study explored the consumer decision to purchase fresh flowers as a romantic gift for Valentine’s Day based on 1) relationship stage, 2) affection, and 3) satisfaction with the relationship. The statistical results, based on the data of 366 valid questionnaires collected from a self-administered questionnaire survey, showed that the relationship stage of “personality need fulfillment,” the affection of “passion,” and relationship satisfaction significantly influenced the consumer decision of whether to purchase fresh flowers as romantic Valentine’s Day gifts. Consumers were more likely to buy their intimate partners fresh flowers when they perceived their personality need, such as the need of being loved, was fulfilled in the relationship. When strongly passionate about that relationship, they tended to give fresh flowers in conjunction with other gifts. However, when consumers were more satisfied with their romantic relationships, they were less likely to buy their intimate partners fresh flowers. The study results have valuable implications for florists’ business alliances and advertising campaign development for promoting floral gifts efficiently.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10994
Notes:
91 pages., La presente investigación tuvo como objetivo general determinar las principales características de la Gestión de Calidad con el uso de las tecnologías de la información y la comunicación de las micro y pequeñas empresas del sector comercial, rubro venta minorista de insumos agrícolas, Distrito de Moro, 2016. Para el desarrollo del trabajo se utilizó un tipo y nivel de investigación Descriptivo – Cuantitativo y un Diseño No experimental – Trasversal. Para el recojo de información se identificó una muestra de 7 Mypes, de una población de 8, a quienes se le aplico un cuestionario de 23 preguntas cerradas, aplicando la técnica de la encuesta, lo cual se obtuvo un resultado predominante que es el 37,5% de los representantes, tienen poca iniciativa por parte de su personal para la implementación de la Gestión de Calidad dentro de su empresa, como principales conclusiones se obtuvo que la mayoría Absoluta de los representantes, están dirigidos por el sexo masculino, con grado superior no Universitario, la mayoría tiene entre 31 a 50 años, son administradores y desempeñan en el cargo de 0 a 3 años, la totalidad de cuenta entre 1 a 5 trabajadores, y la mayoría cuentan entre 0 a 3 trabajadores. La totalidad de los representantes nos dice que la Gestión de Calidad contribuye a mejorar el rendimiento de la empresa, así mismo ayuda alcanzar objetivos y metas trazados por la empresa, en su mayoría absoluta usan como las técnicas modernas las tecnologías de la información y la comunicación, en su mayoría si conocen el término de Gestión de calidad.
12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11559
Notes:
1 page., Online via AgriMarketing Weekly., New graduate-level course at Kansas State University will offer a new online course, Sales and Marketing in Animal Health Industry (AGEC 735)
Online from publisher website. 3 pages., "After a punishing year of food-safety concerns, Chipotle dropped one of its CEOs and prepared to improve its in-store experience as its financial woes bled into 2017." Public health issues facing burrito chain Chipotle Mexican Grill following outbreaks of E. coli.
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
International: Autogrow Systems Limited and Agritecture LLC
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12004
Notes:
Online in issue of The Packer. 27 pages., This is the second Census to be conducted and ran from July 8 to September 4, 2020. It was promoted through Twitter, LinkedIn, Facebook, Instagram, industry partners and various online media and industry channels. The 371 respondents were from 58 countries with the largest percentage from the United States, India and the United Kingdom. Respondents were growers and small to large businesses. Twenty percent founded their business in 2020.
Online from periodical. 2 pages., Results of BrickMeetsClick/Mercatus Grocery Shopping Survey indicated that roughly 37.5 million U.S. households (29%) used online grocery services in the month of August. That number represents a 133% increase from a year ago. "These results reinforce that grocery delivery and pickup services will continue to play an important role for both shoppers and retailers going forward."
Online from periodical. 3 pages., Article reports observations from several marketers of potatoes. One marketing director observed, "We anticipate consumers will still maintain their shift to eating at home even when we approach a new normal."
Online from periodical. 4 pages., In a report from the Packer's 2021 Global Organic Produce Expo, author cited speakers from the U.S. Department of Agriculture and the Organic Trade Association. They indicated that the trend arrow is still pointing up for organic produce. Data from 2019 indicated that numerous organic fruit and vegetable crops have seen sharp increases since 2016. The Association estimated that about 14 percent of all produce sold in the U.S. is organic.
13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.
10 pages, In this paper, we evaluate the impact of COVID-19 on farmers market (FM) sales across the United
States during the 2020 operating season using survey responses from 420 market managers. Using
a multinomial logit model, we evaluate how certain market characteristics are associated with increased probabilities of market organizations gaining or losing revenue in 2020. We find that
SNAP sales changes, market location, and COVID-19 intensity impacted revenue outcomes. State COVID-19 policies for FM and the existence of FM assistance organizations had less of an impact.
2pgs, Grocery stores typically buy large volumes of fresh and processed foods as well as other household items, reselling their products to individual consumers. Grocery stores are appealing because they sell everything customers need at one convenient place. Depending on the size of the town, these stores may have more than one location. Very large grocery chains operate stores across broad regions of the country. Many grocery stores are now interested in selling products grown by local farmers.
Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"
Hayden, Victor F. (author) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
Notes:
Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07124
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 3-4
