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    64. Creating innovative service strategies for profit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aubrey, Sarah Potter (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26497
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 49
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Emphasizes the challenge of getting farmer customers to pay for services that agri-marketers provide in an era of "What have you done for me lately?"

    66. Pricing differentials for organic, ordinary and genetically modified food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Knight, John G. (author), Holdsworth, D.K. (author), and Mather, D.W. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28729
    Journal Title:
    Journal of Product and Brand Management
    Journal Title Details:
    14(6) : 387-392

    67. Selling the farm press to advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1922-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.

    74. Consumer Identification

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Kerry J. (author)
    Format:
    Conference paper
    Publication Date:
    1982-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: IFDC File Document Number: D01432
    Notes:
    Kerry J. Byrnes Collection, Prepared for the fertilizer marketing course for africa. University of Ibadan, Ibadan, Nigeria,9 pages.

    82. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    87. Fair play copy resolution: special bulletin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Bulletin
    Publication Date:
    1917-06-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24814
    Notes:
    Special Bulletin. 1 page., "Some papers in our Association are not living up to the Fair Play Copy Resolution as strictly as they should." Bulletin reminds member publishers to maintain standards for acceptable copy from advertisers.

    89. Midwest radio stations form advertising chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925-09-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
    Notes:
    Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."

    92. A study of the education, knowledge, and information sources used by retailers selling general-use pesticides

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stewart, Jana Sue (author)
    Format:
    Conference paper
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07124
    Notes:
    James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 3-4

    96. How to produce a CD-ROM people will buy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brandsberg, G. (author / Kansas State University)
    Format:
    Conference paper
    Publication Date:
    1998-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09075
    Notes:
    1998 National Extension Technology Conference. June 14-17, 1998 . St. Louis, MO. 6 p. http://outreach.missouri.edu/netc98/manuscripts/brandsberg.html

    99. The state of agribusiness teaching, research, and extension at the turn of the millennium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dooley, Frank J. (author) and Fulton, Joan R. (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11042
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    <81(5):1042-1049>
    Notes:
    Call No.: 630.5JOF (ACES)

    100. A look at agribusiness education since the National Agribusiness Education Commission's 1989 report: The Lincoln report revisited

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author) and Woolverton, Michael W. (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C11043
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    <81(5):1050-1055>
    Notes:
    Call No.: 630.5JOF (ACES)