Findings suggested that published reports focused on events and circumstances, but "did not provide information on injury prevention or the advantages of also coverage of the social and psychosocial long-term consequences of accidents."
Lundy, Lisa K. (author), Rogers-Randolph, Tiffany M. (author), Lindsey, Angela B. (author), Hurdle, Clay (author), Ryan, Heather (author), Telg, Ricky W. (author), Irani, Tracy (author), and University of Florida
Format:
Online journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10155
16 pages, via online journal article, Farming, by the very nature of the occupation, is riddled with uncertainty. The risks associated with the agriculture industry are just as diverse as the industry itself. For all risks, one challenge is the development and dissemination of safety communication materials tailored for diverse audiences. Valkenburg, Semetko, and Vreese (1999) examined common frames used in news media. Their analysis pointed to four commonly used news frames: conflict, human interest, responsibility and economic consequences. The purpose of this study was to describe the agricultural and health safety issues discussed in Florida news media during the year 2016, discussing the prominence of the frames outlined by Valkenburg et al. (1999). In this study, the most prominent frame was the human interest frame, followed by responsibility, economic consequences, and conflict. Frames carry a great deal of weight in shaping individuals’ opinions, attitudes, and actions towards agriculturally based messages; therefore it is essential for agricultural communicators to understand the framing of agricultural health and safety issues. Acknowledging the frames used in the reporting of agricultural issues allows agricultural communicators to enter into informed interactions with media outlets and better prepare the resources they provide to them. These framing analyses also provide agricultural communicators with a solid foundation on which to best position and frame their messaging on behalf of the industry. Further research is recommended to examine frames from an audience perspective and to investigate the impact of human interest frames in the presentation of agricultural news articles.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
Notes:
238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.
Marolf, Amanda (author), Heiberger, Scott (author), Evans, James (author), Joseph, Lura (author), and Oak Brook Public Library, Oak Brook, IL, United States
National Farm Medicine Center, Marshfield Clinic Research Foundation, Marshfield, WI, United States
Agricultural Communications Documentation Center, University of Illinois, Urbana, IL, United States
Format:
Journal article
Publication Date:
2017
Published:
USA: American Society of Agricultural and Biological Engineers
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08150
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09503
Notes:
Online from the National Safety Council. 1 page., Emphasis on instilling a sense of mission and creating an environment where employees regularly deliver and seek safety-related information.
USA: Highway Traffic Safety Center, Michigan State University, East Lansing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: D07249
Notes:
Hal R. Taylor Collection, Approximately 3 minutes., FTV-104 educational film featuring risky intersections of rural roads. A resource used in the Communication Training Program of the National Project in Agricultural Communications (NPAC), headquartered at Michigan State University, East Lansing.
Miller, Laura J. (author), Schwab, Charles V. (author), and Iowa State University, Ames, IA
Format:
Conference paper
Publication Date:
1993-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07026
Notes:
James F. Evans Collection, Mimeographed, 1993. 17 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)
Morera, Maria C. (author), Monaghan Paul F. (author), Tovar-Aguilar, J. Antonio (author), Galindo-Gonzalez, Sebastian (author), Roka, Fritz M. (author), and Asuaje, Cesar (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05990
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37314
Notes:
See C37280 for original, Page 35 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37334
Notes:
See C37280 for original, Page 55 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
New-Aaron, Moses (author), Semin, Jessica (author), Duysen, Ellen G. (author), Madsen, Murray (author), Musil, Kelsie (author), and Rautiainen, Risto H. (author)
Format:
Journal article abstract
Publication Date:
2019
Published:
USA: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10537
8 pages., via online journal., The Bureau of Labor Statistics (BLS) publishes annual statistics on occupational injuries and fatalities in the United States. The BLS fatality data include all agricultural workers while the non-fatal injury data only cover hired employees on large farms. In 2012, the Central States Center for Agricultural Safety and Health (CS-CASH) began collecting regional media monitoring data of agricultural injury incidents to augment national statistics. The aims of this report were: a) to compare CS-CASH injury and fatality data collected via print and online sources to data reported in previous studies, and b) to compare fatality data from media monitoring to BLS Census of Fatal Occupational Injuries (CFOI) data. CS-CASH media monitoring data were collected from a news clipping service and an internet detection and notification system. These data covered years 2012–2017 in seven Midwestern states (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota). CS-CASH occupational fatality data were compared with aggregate CFOI data for the region during 2012–2015. Media monitoring captured 1048 injury cases; 586 (56%) were non-fatal and 462 (44%) were fatal. The numbers of occupational fatality cases from media monitoring and CFOI were nearly identical (280 vs. 282, respectively), and the distributions by type of injury were similar. Findings suggest that media monitoring can capture equal numbers of fatalities compared to CFOI. Non-fatal injuries, not captured by national surveillance systems, can be collected and tracked using print and electronic media. Risk factors, identified in media sources, such as gender, age, time, and source of the incident are consistent with previously reported data. Media monitoring can provide timely access to detailed information on individual cases, which is important for detecting unique and emerging hazards, designing interventions and for setting policy and guiding national strategies.
Newsome, Rosetta (author), Russow, Lilly-Marlene (author), and Newsome: Scientific Affairs and Information, Institute of Food Technologists; Russow: Philosophy, Purdue University
Format:
Conference paper
Publication Date:
1993
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07631
Notes:
biotechnology, James F. Evans Collection, In: Macdonald, June F., ed. Agricultural biotechnology: a public conversation about risk. Ithaca, NY: National Agricultural Biotechnology Council, 1993. p. 31-38
Phelan, James (author) and McNamara, John (author)
Format:
Paper
Publication Date:
2008-03-09
Published:
Ireland
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27982
Notes:
Presented at the 24th annual conference of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, March 9-15, 2008. 12 pages.
