Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10893
Notes:
Online from "Rural Blog" of the Institute for Rural Journalism and Community Issues, University of Kentucky, Lexington.3 pages., Features a reporter's use of computer-assisted reporting skills to examine deaths of unbuckled drivers in Virginia, especially those in rural areas. Findings emphasize unbuckled drivers of pickup trucks.
Sublet, Virginia (author / National Institute for Occupational Safety and Health), Spring, Christina (author / National Institute for Occupational Safety and Health), and Howard, John (author / National Institute for Occupational Safety and Health)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09474
20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
