13 pages, Online via UI Library electronic subscription, Report of research to determine how effectively an injury prevention project could engage agribusinesses through the postal service and to assess their willingness to display a safety poster involving all-terrain vehicles (ATVs). Findings suggested that mass mailing of injury prevention materials to be displayed in the retail setting may be a low cost method for raising safety awareness.
19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18292
Notes:
Pages 31-40 in Barry Glassner and Rosanna Hertz (eds.), Qualitative sociology as everyday life. Sage Publications, Thousand Oaks, California. 280 pages.
20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
Chapman, Larry J. (author), Newenhouse, Astrid C. (author), Pereira, Kathryn M. (author), Karsh, Ben-Tzion (author), Meyer, Robert M. (author), Brunette, Christopher M. (author), and Ehlers, Janet J. (author)
Format:
Journal article
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05936
Connon, C. (author), Hammond, T. (author), Myers, J. (author), Freund, E. (author), Roerig, S. (author), and Melius, J. (author)
Format:
Abstract
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05961
Notes:
Research abstract extracted from the proceedings of "Agricultural Safety and Health: Detection,Prevention and Intervention," a conference presented by the Ohio State University and Ohio Department of Health and sponsored by the Centers for Disease Control/National Institute for Occupational Safety and Health, Columbus, Ohio, August 24-26, 1994. 1 page.
18 pages, via online journal, Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers’ purchasing intent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08042
Notes:
John L. Woods Collection, Early progress report involving the Forest Resources and Technologies (FOREST) Project in Russia. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U. S. Agency for International Development. 4 pages.
3 pages, This article provides a brief overview of Farm Dinner Theater (FDT), a novel intervention that positively influences the health and safety behaviors of senior family farmers and their family. The FDT uses principles of adult learning and engages the audience in conversations about their health and safety experiences. The FDT was developed through interdisciplinary community-engaged research and tested using a repeated measures design with 553 intervention and 317 comparison participants. Significant changes were reported and the FDT is now being used by Extension through the use of a toolkit developed by the project.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24862
Notes:
Bulletin No. 1, page 2., "The value of farm papers from many angles has been featured. But it may be news to know that a farm paper actually saved the life of Mrs. Frank Rosebough, Bridgeport, New York. Mrs. Rosebough was reading her paper when a disgruntled hired man fired a shotgun through the window at her husband. The charge missed the latter and would have killed Mrs. Rosebough except that the farm paper which was spread before her face broke the force of the shot."
Findings suggested that published reports focused on events and circumstances, but "did not provide information on injury prevention or the advantages of also coverage of the social and psychosocial long-term consequences of accidents."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19685
Notes:
238 pages., Includes perspectives (205+) on the safety messages of cultural icons (Smokey Bear, Bambi) that militated against forest fires and treated fire as evil.
11 pages, We conducted a needs assessment to determine food safety resources required by produce growers in Georgia. Most respondents were farm owners (52.5%), food safety managers (48.3%), and/or farm managers (34.2%). The most requested topics for training included how to improve food safety management skills and how to manage a food safety program. Of 120 respondents, 25 were unsure whether their operations were required to comply with the Produce Safety Rule. This information will guide Georgia food safety educators in developing materials and curricula for growers throughout Georgia. Additionally, our survey and findings may be of use to Extension professionals elsewhere in the Southeast and beyond.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08062
Notes:
John L. Woods Collection, Communication strategy (12 pages) and sample materials for this project funded by the U.S. Agency for International Development. English and Russian languages. Second Update - April 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07970
Notes:
John L.Woods Collection, Description of an award-winning farm safety film produced by the Extension Editorial Office, College of Agriculture, University of Illinois. 1 page.
USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12183
Notes:
Online from UMASH. 2 pages., Through use of an inverted pyramid, this article introduce a tool that emphasizes the value of preventing farm injuries and saving lives. Five sections of the pyramid range in effectiveness from "Elimination" (most effective) to "Personal Protective Equipment" (least effective).
Marolf, Amanda (author), Heiberger, Scott (author), Evans, James (author), Joseph, Lura (author), and Oak Brook Public Library, Oak Brook, IL, United States
National Farm Medicine Center, Marshfield Clinic Research Foundation, Marshfield, WI, United States
Agricultural Communications Documentation Center, University of Illinois, Urbana, IL, United States
Format:
Journal article
Publication Date:
2017
Published:
USA: American Society of Agricultural and Biological Engineers
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08150
Abstract of a presentation at Safety 2012, the 11th World Conference on Injury Prevention and Safety Promotion, Wellington, New Zealand, October 1-4, 2012.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11817
Notes:
Via website of Corporate Crime Reporter. 2 pages., An Idaho federal court held that the law violated the First Amendment by "suppressing speech "on topics of immense public importance including the safety of the food supply, and the safety of farm workers and animals."
Tovar-Aguilar, J. Antonio (author), Monaghan, Paul F. (author), Bryant, Carol A. (author), Esposito, Andrew (author), Wade, Mark (author), Ruiz, Omar (author), and McDermott, Robert J. (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05989
Morera, Maria C. (author), Monaghan Paul F. (author), Tovar-Aguilar, J. Antonio (author), Galindo-Gonzalez, Sebastian (author), Roka, Fritz M. (author), and Asuaje, Cesar (author)
Format:
Journal article
Publication Date:
2014
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05990
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06545
Notes:
News release from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 1 page., Identifies some types of farm safety activities considered important to address.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11694
Notes:
18 pages., Online from publisher website., Issue brief in the UNESCO series, "World trends in freedom of expression and media development." Reports seven key trends involving increasing disinformation, rising demand for verified information, need for more more transparency, some regulatory measures restricting human rights, risks to safety of journalists, economic threat to journalism, and new opportunities to stand up for journalism.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05932
Notes:
Outline for a farm safety media workshop, designed to enhance the relationship between the agricultural media and the farm safety sector in Canada. 14 pages.
Simon-Friedt, Bridget R. (author), Howard, Jessi L. (author), Wilson, Mark J. (author), Gauthe, David (author), Bogen, Donald (author), Nguyen, Daniel (author), Frahm, Ericka (author), and Wickliffe, Jeffery K. (author)
Format:
Journal article
Publication Date:
2016-09-15
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D07992
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11097
Notes:
Online from ACES News, University of Illinois. 2 pages., Findings of a survey among farmers in Wisconsin suggested that respondents were open to receiving agricultural health and safety information from any source. Preferred methods of delivery: magazines and newspapers, face-to-face communication. Least preferred: social media, the internet and phone support lines.
