20 pages., via online journal., Farm work safety intervention programs based on educating and informing have been criticized for not demonstrably improving work safety. We argue that these criticisms are misplaced and that the problem with educating and informing lies not necessarily in the tool, but rather in its implementation. We arrive at this conclusion by systematically investigating eight of the largest farm work safety interventions in Sweden. In particular, we describe how they use fear and other emotional appeals in their communications in an attempt to motivate improved work safety. We then analyze their implementation using the extended parallel processing model (EPPM). We show that, although threat of injury and death is used in the majority of these interventions to motivate individuals, the threat is inconsistent with the behaviors targeted. Other shortcomings and implications for implementing wide-scale farm work safety interventions are discussed.
Chapman, Larry J. (author), Newenhouse, Astrid C. (author), Pereira, Kathryn M. (author), Karsh, Ben-Tzion (author), Meyer, Robert M. (author), Brunette, Christopher M. (author), and Ehlers, Janet J. (author)
Format:
Journal article
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05936
Connon, C. (author), Hammond, T. (author), Myers, J. (author), Freund, E. (author), Roerig, S. (author), and Melius, J. (author)
Format:
Abstract
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05961
Notes:
Research abstract extracted from the proceedings of "Agricultural Safety and Health: Detection,Prevention and Intervention," a conference presented by the Ohio State University and Ohio Department of Health and sponsored by the Centers for Disease Control/National Institute for Occupational Safety and Health, Columbus, Ohio, August 24-26, 1994. 1 page.
18 pages, via online journal, Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers’ purchasing intent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08042
Notes:
John L. Woods Collection, Early progress report involving the Forest Resources and Technologies (FOREST) Project in Russia. Conducted by Chemonics International, Inc., Washington, D.C., with funding from the U. S. Agency for International Development. 4 pages.
3 pages, This article provides a brief overview of Farm Dinner Theater (FDT), a novel intervention that positively influences the health and safety behaviors of senior family farmers and their family. The FDT uses principles of adult learning and engages the audience in conversations about their health and safety experiences. The FDT was developed through interdisciplinary community-engaged research and tested using a repeated measures design with 553 intervention and 317 comparison participants. Significant changes were reported and the FDT is now being used by Extension through the use of a toolkit developed by the project.
