In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08680
Notes:
Pages 33-50 in Fred Magdoff and Brian Tokar (eds.), Agriculture and food in crisis: conflict, resistance and renewal. Monthly Review Press, New York City, New York. 348 pages.
Chowdhury, Shyamal (author), Negassa, Asfaw (author), and Torero, Maximo (author)
Format:
Research report
Publication Date:
2005-10
Published:
International: International Food Policy Research Institute, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10927
Notes:
Food Consumption and Nutrition Division Discussion Paper 195 and Markets, Trade, and Institutions Division Discussion Paper 89. 44 pages., This paper examines how market institutions can affect links between urban and rural areas with specific emphasis on goods market integration in the national context. Traditionally, development researchers and practitioners have focused either on rural market development or on urban market development without considering the interdependencies and synergies between the two. However, more than ever before, emerging local and global patterns such as the modern food value-chain led by supermarkets and food processors, rapid urbanization, changes in dietary composition, and enhanced information and communication technologies point to the need to pay close attention to the role of markets both in linking rural areas with intermediate cities and market towns and promotion of economic development and poverty reduction. This paper begins with a presentation of a conceptual framework of market integration and then identifies five major factors that increase the transfer costs that subsequently hinder market integration between rural and urban areas: information asymmetry, transaction costs, transport and communication costs, policy induced barriers, and social and noneconomic factors. Five specific cases in five developing countries are examined in this study to demonstrate the primary sources of transfer costs and the aspects of market institutions that are important to market integration and promotion of rural-urban linkages. While emerging institutions such as modern intermediaries linked to supermarkets and food processors can reduce information asymmetries between rural producers and urban consumers, existing institutions such as producers’ cooperatives can pool the risks, increase the bargaining power of small producers, reduce enforcement costs, and thereby reduce transaction costs. In addition, new types of partnerships between businesses and NGOs, and between public and private sectors, can improve infrastructure provision which, in turn, can reduce transport and communication costs. To the contrary, the presence of inappropriate policies or noneconomic factors such as those that involve social exclusion take on a negative role in linking urban and rural markets.
America’s rural-urban divide seemingly has never been greater, a point reinforced by large geographic disparities in support for Donald Trump in the 2016 presidential election. But it is also the case that big cities and rural communities are more tightly integrated than ever and are increasingly interdependent, both economically and socially. This new rural-urban interface is highlighted in this collection of articles, which are organized and developed around the general concept of changing symbolic and social boundaries. Rural-urban boundaries—how rural and urban people and places are defined and evaluated—reflect and reinforce institutional forces that maintain spatial inequality and existing social, economic, and political hierarchies. This volume makes clear that rural-urban boundaries are highly fluid and that this should be better reflected in research programs, in the topics that we choose to study, and in the way that public policy is implemented.
