15 pages., Article #: 1277838, via online journal., Commercial channels can be non-conventional networks for disseminating agricultural information, especially if farmers are willing to pay for a DVD with
learning videos. Using purposive sampling, we selected retailer and involved them
in selling videos compiled in a DVD. Inside the jacket of DVD, we pasted a sticker
listing a phone number that buyers or video viewers could call for further questions.
We interviewed 341 of the buyers who called that number. After the phone interviews, snowball sampling was used to select 180 farmers for face-to-face interviews
in order to validate the information collected during the telephone interviews and
to understand the behavioural changes triggered by watching the videos. Within
four months of first distributing DVDs to retailers, 80% of the 700 DVDs were sold.
Distributing videos through commercial channels gives a fair chance to everyone to
learn, since the DVDs were sold on the open market at an affordable price. About
84% of the DVDs were sold at 1 USD, suggesting that all of the respondents were
willing to pay for learning DVDs; 86% of respondents said they now spent less
money on pesticides after watching the videos. Private sector actors can become
“new extensionists” and distribute agricultural information to rural populations.
Souter, David (author), Scott, Nigel (author), Garforth, Christopher (author), Jain, Rekha (author), Mascarenhas, Ophelia (author), and Indian Institute of Management Ahmedabad.
Format:
Abstract
Publication Date:
2005-11-04
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25003
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08942
Notes:
Page 10 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. U.S. Brief description of a study by the U.S. Extension Service. 1944. 11 pages.
Busch, Lawrence (author), Lacy, William B. (author), and Lacy: Assistant Dean for Research, College of Agriculture, The Pennsylvania State University, University Park, PA; Busch: Professor of Sociology, Michigan State University, East Lansing, MI
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06114
Notes:
Jim F. Evans Collection; see c06599 for book; Paper presented at the Third Annual National Agricultural Biotechnology Council Meeting, In: MacDonald, June Fessenden, ed. Agricultural biotechnology at the crossroads : biological social & institutional concerns. Ithaca, NY : National Agricultural Biotechnology Council, 1991. p. 153-168
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11276
Notes:
19 pages., Online from FAIR website., Addresses issues in media coverage in the Oregon standoff between federal authorities and a Patriot/Militia alliance of building occupiers and, more generally, anti-government protests and standoffs.
