5 pages., via online journal., In India sustaining dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates development and dissemination of technology for improving the farm’s output. There is also a need to understand how far existing innovations are adopted by farmers and factors influencing adoption and/or rejection. Hence, the factors that influence adoption and the extent of adoption were consolidated from past research using meta analysis and other techniques. It was found that at large-level farmer’s knowledge (true effect size r value +0.64) and at medium-level (true effect size r value ranging from +0.32 to +0.47) attitude, risk-taking behaviour and economic motivation, milk production and sales, education, extension agency contacts and mass media exposure influenced adoption of dairy innovation. Further, along with the above factors poor innovation attributes were limiting adoption to 55%.
Parker, Frances (author) and Sofiarini, Rahmi (author)
Format:
Book chapter
Publication Date:
2002
Published:
Indonesia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16754
Notes:
Chapter 13 in Sohail Inayatullah and Susan Leggett, Transforming communication: technology, sustainability, and future generations. Praeger, Westport, Connecticut. 200 pages.
Examines the impact of photographer Dorothea Lange and others who used social documentary photography to create "a visually stunning, realistic, often uncomfortable body of work."
