Posted at www.agrimarketing.com/show_story.php?id=46300, Describes current efforts of various print and broadcast media that cover the rural lifestyle market.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23543
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2 p., Rural radio is a vital communication tool for many developing countries. Despite the technological advances in the communication field, radio is still the most pervasive, accessible, affordable, and flexible mass medium available. In rural areas, it is often the only medium that can rapidly disseminate to large and remote audiences, critical information about markets, weather, crops and livestock production, natural resource protection. Rural Radio implies a two-way process, which calls for the active participation of the communities in the planning and production activities of the radio broadcasts. It is the expression of the community rather than a channel for the community. It promotes the exchange of views, brings people closer together, stimulates information, and enhances the value of local knowledge.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D03154
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Pictorial essay of Fourth Annual WHO Corn Belt Plowing Match and Soil Conservation Field Day, Marion County, Iowa, September 21, 1946. 30 pages., Report of an event sponsored by the Farm Service Department of Radio Station WHO, Des Moines, Iowa.
Results of a survey among local leaders in New Hampshire leads authors to conclude: "It seems safe to conclude, therefore, that radio is proving itself an effective extension tool and deserves careful consideration as to further development."
