Kim, Youngyiil (author) and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36274
Notes:
Retrieved 03/22/2011, Via online. Page 43 in Book of Abstracts: Mediated Communication Public Opinion and Society Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
Hall, Elizabeth F. (author / Research Editor, Agricultural Communications, Clemson University)
Format:
Conference paper
Publication Date:
1990
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08189
Notes:
Theodore Hutchcroft Collection, In: Proceedings of the Agricultural Communications Section Southern Association of Agricultural Scientists, Little Rock, AR, February 3-7, 1990. Little Rock, AR: Southern Association of Agricultural Scientists, 1990. p. 70-76.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09903
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint visuals and text.
18 pages., via online journal., Drought is defined, experienced, and communicated about in multiple ways. This case study examines individual definitions of drought (timing, impacts, and severity) and attitudes about climate change. Household surveys (n = 120) were conducted in Cimarron County, Oklahoma and Union County, New Mexico using a stratified random sampling method to select farmers, ranchers, and town residents. Information about drought is primarily communicated between neighbors, friends, and family, as well as media and local governing agencies. Residents perceive the recent drought to be the worst drought on record, regardless of previous drought experiences. Residents reported widespread drought-related impacts on agriculture, environment, and society. Most residents see drought as cyclical and driven by natural causes, rather than human causes. We recommend adaptive drought communication engage more fully with identity, place, and history. Climate information should be presented in a relevant manner to diverse agricultural stakeholders with differing attitudes about climate change, management, and climate information.
