Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29071
Notes:
Pages 83-100 in Peter F. Korsching, Patricia C. Hipple and Eric A. Abbott (eds.), Having all the right connections: telecommunications and rural viability. Praeger, Westport, Connecticut. 348 pages.
Bisp, Soren (author), Grunert, Klaus (author), Harmsen, Hanne (author), Larsen, Hanne Hartvig (author), and Sorensen, Elin (author)
Format:
Book chapter
Publication Date:
1997
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20436
Notes:
Pages 3-30 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Bucklin, Louis P. (author) and van Bruggen, Gerrit H. (author)
Format:
Book chapter
Publication Date:
1997
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20437
Notes:
Pages 109-123 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Recognizes excellence and extraordinary success of retailing entrepreneurship by Roy Reiman of Reiman Publications, a publsher and cataloger specializing in country-oriented gifts and magazines.
Barbour, Bruce (author), Morgan, Jennifer (author), and Morgan: Director, Sustainable Agriculture Project, Stony Brook Millstone Watershed Association; Barbour: Associate Professor, Department of Agriculture and Resource Management Agents, Cook College, Rutgers University
Format:
Journal article
Publication Date:
1991-03
Published:
USA: New York : John Wiley & Sons
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06226
This article is maintained in the office of the Agricultural Communications Program, University of Illinois, Urbana-Champaign - "International" file section - "OCIAC" file folder.
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: B00211
Notes:
AgComm Teaching. Hal R. Taylor Collection, CRC Report No. 3. Communications Research Center, School of Public Relations and Communication, Boston University. 51pp.
Collins, Norman R. (author), Jamison, John A. (author), and University of California, Berkeley.
Agricultural Marketing Service U.S. Department of Agriculture.
Format:
Journal article
Publication Date:
1958-04
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08234
Van Syckle, Calla (author), Brough Jr., Owen L. (author), and Visiting Professor of Family Economics at Florida State University.
Professor and Agricultural Economist at the State College of Washington
Format:
Journal article
Publication Date:
1958-01
Published:
USA: American Marketing Association
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08237
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24855
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and advertising managers of Chicago department stores. Includes reports of objections raised by department stores about advertising in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28852
Notes:
Agricultural Publishers Association records, UI Archives., Bulletin 232, page 3., Urges excluding from farm papers copy that attacks dealers, advertisers selling direct or through dealers, or reflecting unfairly upon a competitor in business.
Richards, Timothy J. (author), Klein, Gordon (author), Bonner, Celine (author), and Bouamra-Mechemache, Zohra (author)
Format:
Research summary
Publication Date:
unknown
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10026
Notes:
Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 44 pages., Authors examined retail sales data in several product categories (e.g., coffee and soft drinks) to learn how margins can vary with package size. They cited evidence of "strategic obfuscation" through slight differentiations of product sizes or flavors.
