Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00686
Notes:
Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
11 pages., via online journal., The World Health Organization estimates that up to 30% of individuals in developed countries become ill from food or water each year. Up to 70% of these illnesses are estimated to be linked to food prepared at foodservice establishments. Consumer confidence in the safety of food prepared in restaurants is fragile, varying significantly from year to year, with many consumers attributing foodborne illness to foodservice. One of the key drivers of restaurant choice is consumer perception of the hygiene of a restaurant. Restaurant hygiene information is something consumers desire, and when available, may use to make dining decisions.
15 pages., Via online., In food service settings, researchers assessed whether service familiarity (as rated by employers) moderated the relationship of employee-reported positive emotional displays and coworker ratings of service performance. Findings suggested that, overall, when an employee tended to have one-time encounters with customers or in interaction with a customer who is new to the store, display of positive emotions is especially influential on performance evaluations. However, positive emotional displays by service employees were found less important in contexts where the consumer tended to be more familiar with the emplyee and store.
Online from publisher website. 3 pages., "After a punishing year of food-safety concerns, Chipotle dropped one of its CEOs and prepared to improve its in-store experience as its financial woes bled into 2017." Public health issues facing burrito chain Chipotle Mexican Grill following outbreaks of E. coli.
2pgs, Restaurants are businesses that provide full meals and drinks, and try to offer a unique atmosphere and menu for customers. Some restaurants, especially locally owned ones, now want to feature dishes using local produce. This presents a good marketing opportunity for farmers to sell to them directly.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07688
Notes:
Donald W. Reynolds National Center for Business Journalism, School of Journalism and Mass Communication, Arizona State University, Phoenix, Arizona. 3 pages., Featuring farmer markets in airport terminals.
