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2. A very special anniversary
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Lynn (author / Publisher, Agri Marketing )
- Format:
- Editorial
- Publication Date:
- 2016-06
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11018
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 54(5) : 4
- Notes:
- Publisher extends congratulations to the Agricultural Communications Documentation Center at its 35th anniversary. Commends it as "an invaluable resource for those involved in agricultural communications."
3. Do touch that dial: A guide to continuous response measurement in agricultural communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lawson, Cara (author), Fischer, Laura (author), LaGrande, Lauren (author), and Opat, Kelsi (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: New Prarie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D11895
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 3, Volume 7
- Notes:
- 15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.
4. Presentation of agricultural data in the states
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wilcox, Emory C. (author) and Ebling, Walter H. (author)
- Format:
- Journal article
- Publication Date:
- 1949-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11853
- Journal Title:
- Journal of Farm Economics
- Journal Title Details:
- 31(1), Part 2 : 309-322
- Notes:
- 15 pages, Online via keyword search of UI Library eCatalog, Authors noted great strides in presentation of agricultural data during the period between World War I and World War II. They emphasized the further need for researchers to add maximum usefulness to their findings by making them available, and in useful form. This article described some of the requirements and approaches for doing so, including training needs.
5. Resourcing community partnerships through academic libraries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wiggins, Benjamin A. (author), Derickson, Kate (author), and Jenkins, Glenda Simmons (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12117
- Journal Title:
- Journal of Higher Education Outreach and Engagement
- Journal Title Details:
- 24(3) : 115-124
- Notes:
- Journal article identified Via online topical search. Open access., Authors report a case example that illustrates how academic libraries and librarians "are primed to lead universities toward a fuller inclusion of community partners in academic research" through their unique expertise. The "research sprint" partnership involved experiences of the Gullah-Geechee community - the descendants of Africans who were enslaved along the east coast of the United States.