Boffey, Philip M. (author), Rodgers, Joann Ellison (author), and Schneider, Stephen H. (author)
Format:
Book chapter
Publication Date:
1999
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19624
Notes:
Pages 81-91 in Sharon M. Friedman, Sharon Dunwoody and Carol L. Rogers (eds.), Communicating uncertainty: media coverage of new and controversial science. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 277 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25897
Notes:
Report of a session, "New media: podcasting, Second Life and the future of the Web," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 1 page.
Book, V. A. (author), Fuccillo, D. A. (author), and Department of Agricultural Journalism, University of Wisconsin, Madison, WI; Department of Agricultural Communications, University of Nebraska, Lincoln, NE
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00211
Notes:
Evans; 451-457, Burton Swanson Collection, Mimeographed. 1983. 11 p. Paper presented at the National Convention of Agricultural Communicators in Education; 1983 July 19, Madison, WI
Bose, P.C. (author / Information Systems Officer, Agricultural Research Information Centre, Indian Council of Agricultural Research, New Delhi) and Information Systems Officer, Agricultural Research Information Centre, Indian Council of Agricultural Research, New Delhi
Format:
Journal article
Publication Date:
1981-12
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04550
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00344
Notes:
AgComm teaching; Also see C02552 in Box 66. Delmar Hatesohl Collection., Paper presented at the Agricultural Communication Conference, Univ. of Missouri 1982, 8pp
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29819
Notes:
Independent Study HCD 598. 29 pages., Development, services, marketing efforts, contributions and outlook concerning this international resource and service for communications related to agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26287
Notes:
Via Radio Netherlands Worldwide. 2 pages., Describes expansion of a program begun in 2002 whereby publishers make information available on the Internet to scientists in developing countries, free or almost free of charge. "Information charity."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26769
Notes:
Reprint of 10 pages provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the 10th annual meeting of the Pacific Telecommunications Conference, Honolulu, Hawaii.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26762
Notes:
Reprinted as pages 69-86 in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the 59th annual meeting of the American Association of Agricultural College Editors, Honolulu, Hawaii, 1975.
Brien, John P. (author) and University of Queensland, Brisbane, Queensland, Australia.
Format:
Thesis
Publication Date:
2006-12
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26760
Notes:
Thesis submitted for the degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland. 212 pages., Body of research literature contributed by the author during a 50-year academic career. Contains refereed and non-refereed papers, together with major conference presentations, made over several decades, dealing with matters such as communication and extension processes, organization, communication channels and target audience reception.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26768
Notes:
Reprint of 4 pages provided as CD in John P. Brien, "Research contributions in agricultural extension and communication," a thesis submitted for the Degree of Doctor of Agricultural Science, Faculty of Natural Resources, Agriculture and Veterinary Science, University of Queensland., Presented at the Fifth Annual Meeting of the Society for Scholarly Publishing, Philadelphia, Pennsylvania, USA.
Broadbent, K. P. (author / Agricultural Information Bank for Asia, SEARCA) and Agricultural Information Bank for Asia, SEARCA
Format:
Conference paper
Publication Date:
1977
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01520
Notes:
Phase 1, See also ID B01519, In: Proceedings, Scientific Literature Service Workshop, El Grande Hotel Paranaque, Rizal Philippines, April 11-13, 1977. Paranaque, Philippines : Philippine Council for Agriculture and Resources Research, 1977. p. 8-23
Brooks, John R. (author / Radio/Television Communications Specialist, Louisiana Cooperative Extension Service, Agricultural Center, Louisiana State University)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05066
Brossard, Dominique (author), Dunwood, Sharon (author), Peters, Hans Peter (author), de Cheveigne, Suzanne (author), Kallfass, Monika (author), Miller, Steve (author), and Tsuchida, Shoji (author)
Format:
Journal article
Publication Date:
2008-07-11
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29348
Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.
search through journal, CGIAR - the Consultative Group on International Agricultural Research, established in 1971 - is a consortium of international, national and private agencies, through which 13 international agricultural research centres and related institutions are funded. The emphasis, clearly, is on the word "international", and the centres specialise in work which needs the facilities that can best be provided by large, well equipped, international institutions - although the results of their work reach farmers through national sources. At the time of the groups' tenth anniversary, Professor Bunting considers its history and structure and assesses its achievements, its problems and its prospects.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17265
Notes:
Pages 39-55 in Bruce M. Koppel (ed)., Induced innovation theory and international agricultural development: a reassessment. John Hopkins University Press, Baltimore, Maryland. 188 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17324
Notes:
Pages 39-55 in Bruce M. Koppel (ed), Induced innovation theory and international agricultural development. John Hopkins University Press, Baltimore, Maryland. 190 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11854
Journal Title Details:
pp. 70-73
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Byrnes, Francis C. (author / International Rice Research Institute, Laguna, Philippines) and International Rice Research Institute (IRRI), Laguna, Philippines
Format:
Report
Publication Date:
1966
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12229
Notes:
Francis C. Byrnes Collection, Pages 271-281in 1966 Annual Report of IRRI
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: NPAC File Document Number: C12642
Notes:
Francis C. Byrnes Collection, 3 p., Thought piece about the impact of the National Project in Agricultural Communications (during the 1950s) on land-grant universities, and on him and his career.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9 Document Number: D09071
Notes:
Includes Documents B00239, B01341, B02044, B02311, C08798, C12642, C12643, C12644, C12645, C12646. In four folders in the box., Francis C. Byrnes Collection
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes7; Folder: MSU student papers file Document Number: D09086
Notes:
Francis C. Byrnes Collection, Chapter review of Lorwin, Val R., The French labor movement, Cambridge: Harvard University Press. 1954. Michigan State University, East Lansing. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8; Folder: Winrock File Document Number: C12668
Notes:
In Document File D09069, Francis C. Byrnes Collection, Consultant report on behalf of Winrock International Institute for Agricultural Development to Management of Agricultural Research and Technology (MART) Project, Government of Pakistan, U.S. Agency for International Development. 38 pages, plus annexes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09069
Notes:
Includes Documents C12667 "Setting minds in motion in the developing world" and C12668 "Training for agricultural research in Pakistan". In 4 folders in the box., Francis C. Byrnes Collection
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes1; Folder: CDIE File Document Number: D01341
Notes:
Kerry J. Byrnes Collection, CDIE Working Papers No. 112. Case Studies of A.I.D. Farming Systems Research & Extension (FSR/E) Projects. Case Study No. 4, 20 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01194
Notes:
Kerry J. Byrnes Collection., U.S. Agency for International Development Working Paper No. 183. Bureau for Program and Policy Coordination Center fro Development Information and Evaluation (CDIE), 37 pages, The objective of this review is to provide a comparative perspective on the High Impact Agricultural Marketing and Production (HIAMP) Project in light of related project experience of A.I.D. in the area of promoting investment in non-traditional agricultural exports.
Cai, Jianfeng (author), O'Keefe, Garrett (author), and Cai: Information Institute, Zhejiang Academy of Agricultural Sciences; O'Keefe: Agricultural Journalism, University of Wisconsin, Madison, WI
Format:
Journal article
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07568
search through journal, A study on information dissemination by journal publishing at agricultural research institutes in China focused on the following research areas: goals of publications programs, editing and publishing processes, dissemination, feedback gathering, evaluation, and corrective actions. Data were collected by surveying 75 agricultural journals published from 29 agricultural academies or provinces, municipalities or autonomous regions, and 28 research institute under the Chinese Academy of Agricultural Sciences (CAAS). Findings were that agricultural research institutes produced these journals mainly for disseminating their research information to other researchers, extensionists and educators. It was found that these journals published articles mostly from unsolicited manuscripts with the emphasis on the academic merit and that little interaction existed between editors and authors during the manuscript processing. Older typesetting and printing technologies seriously delayed publication and most journals were subscribed to and distributed through post offices. Promotion and marketing have not been given due attention. Journal offices at times obtained feedback from readers and evaluated the utility of publication and that the impact of publication programs was mainly evaluated on social benefits. Feedback and evaluation findings were sometimes used to improve future publications but not for the institute program planning. Recommendations are made to improve communication functions of journals programs at agricultural research institutes in China. (author).
