Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana-Champaign.
Format:
Audio cassette
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00730
Notes:
From Geoffrey Moss, Wellington, New Zealand., Audio program produced by associates in the Office of Agricultural Communications at the occasion of the retirement of Prof. Hadley Read, Office of Agricultural Communications, College of Agriculture, University of Illinois at Urbana-Champaign.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25898
Notes:
Report of a session, "Building and maintaining science journalist associations," at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 2 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25907
Notes:
Posted at http://wesj2007.internetguruhosting.net/conference-program, Report of two related sessions at the 5th World Congress of Science Journalists in Melbourne, Australia, on April 16-20, 2007. 2 pages., Summaries of two sessions: "Climate change in ocean and how the media balance the reporting" and "Reporting climate change: the developing world perspective."
Olojede, J.C. (author), Ifenkwe, G.E. (author), Oparaojiaku, J.O. (author), and Department of Rural Sociology and Extension, Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria
Department of Rural Sociology and Extension, Imo State Polytechnic Umuagwo, Ohaji, Nigeria
Format:
Journal article
Publication Date:
2017
Published:
Nigeria: Agricultural Extension Society of Nigeria
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08149
6 pages., ISSN: 2311-6110, via online journal., Agricultural universities invest substantial resources in postgraduate research that generate knowledge products. These are aimed at providing solutions to practical constraints impeding increased productivity in the agricultural sector, which plays a vital role in Kenya's economic development. Using a case study of Egerton University, this study aimed to determine the strategies most frequently used to share the generated knowledge products, and to find out their preferences of the knowledge sharing strategies in use. The actors' perception of the relevance and accessibility of the knowledge products generated at the University was also examined. The study was conducted through desktop study which reviewed the Masters and Doctorate Theses that targeted livestock value chain actors generated between January 2005 and December 2011. A survey was conducted using structured questionnaires to collect data from a sample size of 198 actors. The findings indicated that the knowledge products were 25 to 29 times more likely (P<0.001) to be disseminated through the library than any other sharing strategy examined. The sampled actors in livestock value chain perceived media briefs to be the most accessible with a mean of 4.26. The Masters Theses were perceived as more relevant to their needs with a mean of 4.07. The findings indicate that the livestock value chain actors were not fully utilizing the knowledge sharing strategies used to reach them. The study concluded that the defined primary beneficiaries of knowledge products from the university were not effectively reached.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11845
Journal Title Details:
pp. 40-42
Notes:
Presentation at The Fifth Annual Conferences of The American Association of Agricultural College Editors at Ithaca, NY, June 28-29, 1917, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Ozgediz, Selcuk (author), Plucknett, D. L. (author), and Smith, Nigel J. H., (author)
Format:
Book chapter
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17258
Notes:
Pages 187-197 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.
Paez, I. Gilberto (author / Director, IICA-CIDIA, Turrialba, Costa Rica) and Director, IICA-CIDIA, Turrialba, Costa Rica
Format:
Conference paper
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03997
Notes:
In: Agricultural information to hasten development : Proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists, held at the Philippine International Convention Center, Manila, Philippines; 3-7 March 1980. Los Banos, Laguna, Philippines : Agricultural Libraries Association of the Philippines; Agricultural Information Bank of Asia, 1981. p. 145-155
27 pages., Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
24 pages, Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with the intent for it to inform and guide research in all science communication sub-disciplines or areas involving contentious public issues. We provide examples of studies that have used the agenda to inform research in agricultural and natural resources communications. We also explain how research priorities outlined in the science communication research agenda align with agricultural communications scholarship. Recognizing there are challenges unique to agriculture, we recommend agricultural communications scholars use the science communication research agenda as a research guide and adapt the relevant research recommendations for agricultural communications.
Pates, J.L. (author / South Dakota State University) and South Dakota State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01235
Notes:
AgComm Teaching; See also ID C01090, IN: Marks, J.J. and Cooper, B., eds., Proceedings of the ESCOP Communications Workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 57
Patterson, Richard (author / North Carolina Biotechnology Institute)
Format:
summary report
Publication Date:
1987-02
Published:
USA: U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10772
Notes:
See this report in Document C02958. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 46-48 in Biotechnology: the challenge - proceedings of the USDA Biotechnology Challenge Forum, Washington, D.C., February 5-6, 1987. 56 pages., Summary of communications efforts by a private, non-profit corporation devoted to enhance biotechnology research and commercial development in North Carolina.
Pearce, Amy R. (author), Romero, Aldemaro (author), and Zibluk, John B. (author)
Format:
Book chapter
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06835
Notes:
Pages 235-252 in LeeAnn Kahlor and Patricia A. Stout (eds.), Communicating science: new agendas in communication. Routledge, Taylor and Francis Group, New York, NY. 265 pages., Authors describe experiences at Arkansas State University, with special success found in team-taught (faculty, community), interdisciplinary science communication courses, related training workshops and continuing public outreach initiatives. Fourteen recommendations and considerations for offering such courses.
Pew Initiative on Food and Biotechnology and the U.S. Department of Agriculture's Initiative for Future Agriculture and Food Systems Project "Public Goods and University-Industry Relationships in Agricultural Biotechnology"
Format:
Online article
Publication Date:
2003-11-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C18893
Notes:
59 pages; November 19-20, 2002 Charles Hamner Conf. Center Research Triangle Park, North Carolina
International: Cambridge University Press, Cambridge, United Kingdom.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09728
Notes:
188 pages, Explores options for scientists to consider in making their own judgments about how they would like to position themselves in relation to policy and politics.
Online via UI Library electronic subscription, To close the gap between ecologists and policy makers, the author proposed a program of embedding ecologists into the political syst4em in much the same way the U.S. military embeds journalists into combat units. Emphasized the importance of developing personal relationships.
Prain, Gordon (author), Rhoades, Robert E. (author), and Sandoval, Virginia N. (author)
Format:
Book chapter
Publication Date:
1993
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17260
Notes:
Pages 215-228 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19625
Notes:
Pages 95-112 in Sharon M. Friedman, Sharon Dunwoody and Carol L. Rogers (eds.), Communicating uncertainty: media coverage of new and controversial science. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 277 pages.
Analysis reveals some evidence that a spiral of silence developed in public discourse about biotechnology in the U.S. Spiral of science theory argues that fear of social isolation inhibits the expression of opinions perceived to be in a minority.
Survey data are presented on opinions about agricultural biotechnology and its application held by agricultural science faculty at highly ranked programs in the United States with and without personal involvement in biotechnology-oriented research. Findings prompt authors to argue that where even experts are divided, public opposition cannot reasonably be attributed to poor public understanding or sensationalistic media accounts.
Radhakrishna, Rama (author) and Verma, Satish (author)
Format:
Paper
Publication Date:
1997-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11782
Notes:
Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
Raffea, Ahmed (author) and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Report
Publication Date:
2005-11
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26290
Notes:
7 pages., Describes the Virtual Extension Communication Network (VERCON), an FAO-developed model for an internet-based network to improve communications between agricultural researchers and extension workers.
Ragona, M. (author), Raley, M. (author), Sijtsema, S.J. (author), and Frewer, L.J. (author)
Format:
Paper
Publication Date:
2013-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02468
Notes:
Paper presented at the 2nd Associazione Italiana di Economia Agraria e Applicata (AIEAA) Conference, Parma, Italy, June 6-7, 2013. 10 pages., Conference theme: "Between crisis and development: which role for the bio-economy"
Online via keyword search of UI Library eCatalog., Overview of mass media strengths and weaknesses, in terms of how educators might help improve the natural symbiosis between science and journalism, with focus on reproduction and child development-hormone-mimicking pollutants such as pesticides in agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10381
Journal Title Details:
Page from 111 through 118
Notes:
Cornell University, Call number: S542 T35 R38x 1996, Eighth chapter of the book "Agricultural Research and the Peasants-- The Tanzanian Agricultural Knowledge and Information System"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10380
Journal Title Details:
Page from 73 through 81
Notes:
Cornell University, Call number: S542 T35 R38x 1996, Fifth chapter of the book "Agricultural Research and the Peasants-- The Tanzanian Agricultural Knowledge and Information System"
Read, Hadley (author / University of Illinois) and University of Illinois
Format:
Report
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 10 Document Number: B01400
Notes:
Evans; AgComm teaching. Claude W. Gifford Collection., 3 copies; Urbana, IL : Office of Agricultural Communications, University of Illinois, 1974. 54 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29917
Notes:
Pages 178-192 in Richard Holliman, Jeff Thomas, Sam Smidt, Eileen Scanlon and Elizabeth Whitelegg (eds.), Practising science communication in the information age: theorizing professional practices. Oxford University Press, Oxford, England. 238 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11853
Journal Title Details:
pp. 63-70
Notes:
Presentation at The Sixth Annual Conferences of The American Association of Agricultural College Editors at Knoxville, TN, June 20-22, 1918, Proceedings of The Fourth, Fifth, and Sixth Annual Conferences of The American Association of Agricultural College Editors by Subject Term(s)
Agricultural Communicators in Education (ACE) in 1919
Remy, K.H. (author / Ohio Agricultural Research and Development Center, The Ohio State University) and Ohio Agricultural Research and Development Center, The Ohio State University
Format:
Conference paper
Publication Date:
1982
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 55 Document Number: C01237
Notes:
AgComm Teaching; See also ID C01090, IN: Marks, J.J. and Cooper, B., eds., Proceedings of the ESCOP Communications Workshop; 1982 September 16-17; St. Louis, MO. Columbia, MO : University of Missouri, 1982. p. 59-63
Reporters Committee for Freedom of the Press, Arlington, Virginia.
Format:
Article
Publication Date:
2002-11-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25551
Notes:
Retrieved December 28, 2006, 2 pages., Involves access to records about biotechnology research including safety protocols, compliance documents and corporate contracts.
Online via keyword search of UI Library eCatalog., Guidelines of the College of Agriculture, University of Wisconsin, for researchers to use in publishing findings of their research. Recommendations based on principles of academic freedom, and applied within the role of publicly supported institutions.
