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    501. Attention and retention values of color: an analysis of the attention and retention values of functional color in disseminating information material through agricultural publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1960-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00262
    Notes:
    AgComm Teaching, Ithaca, NY : Communication Research, Department of Extension Teaching and Information, Cornel University Agricultural Experiment Station, New York State College of Agriculture, Cornell University, 1960. 22 p. (Communications Research Bulletin 1)

    505. Consumer perspectives on vitamins, minerals and food and beverage fortification

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-04
    Published:
    USA: International Food Information Council, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12173
    Notes:
    Online from publisher. 29 pages., Statistical summary of findings of a U.S. probability survey among 1,023 adults ages 18+, based on interviews.

    508. Educating the readers of a publication to be awake to the advertising pages

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1909-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(7) : 672-673
    Notes:
    Article in the National Stockman and Farmer and in the Farmer's Review to help readers understand advertising: who writes it, reliability of it, who pays for it, why farm periodicals take it.

    511. Farm media study - Midwest states

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06719
    Notes:
    Doane Agricultural Service, St. Louis, Missouri. 13 pages., This document consists of data pages involving comparative farm periodical circulation, readership, reader-perceived usefulness and circulation x farm income, plus circulation trends (1964-1981) for selected periodicals in Illinois, Indiana, Iowa and Wisconsin.

    519. Instructor's guide: NPAC Communication Training Program. Unit IV - Written communication. Section C - The reader in the writing process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Teaching material
    Publication Date:
    1958
    Published:
    USA: National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07262
    Notes:
    Hal R. Taylor Collection, 75 pages.

    520. Instructor's guide: NPAC Communication Training Program. Unit IV - Written communication. Section D - The message in the writing process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Teaching material
    Publication Date:
    1958
    Published:
    USA: National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07263
    Notes:
    Hal R. Taylor Collection, 56 pages.

    521. Instructor's guide: NPAC Communication Training Program. Unit IV - Written communication. Section E - The channel in the writing process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Teaching material
    Publication Date:
    1958
    Published:
    USA: National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07264
    Notes:
    Hal R. Taylor Collection, 40 pages.

    529. NAFB farm media usage update 2011

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    PowerPoint
    Publication Date:
    2011
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09512
    Notes:
    Title of document on the NAFB website: NAFB Media Usage Update Study 2011 presentation slides.pdf, Online from NAFB website. 30 pages.

    532. Nutrition and food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Survey report
    Publication Date:
    2019
    Published:
    USA: Gallup, Inc., Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11645
    Notes:
    34 pages., Online from publisher., Results of a national Gallup survey among adult consumers, October 14-31, 2019.

    534. One day's mail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15414
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 147
    Notes:
    Features the amount of subscription mail received during one day at the offices of the Ohio Farmer, Cleveland, Ohio.

    539. Print and paper in a digital world: an international survey of consumer preferences, attitudes and trust

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2017
    Published:
    International: Two Sides North America, Inc., Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D11534
    Notes:
    16 pages., Online from publisher website., "This survey provides insight into how consumers around the globe view, prefer and trust paper and print, from reading for leisure or gaining information to news or marketing collateral." Findings based on a representative international survey of more than 10,700 consumers in 10 countries.

    543. Readership of Moorman's Mintrate hog feed advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1961-04-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 161 Document Number: D07842
    Notes:
    Readership results of split-run advertisements involving Moorman's Mintrate hot feed in the April 15, 1961, issue of Wisconsin Agriculturist farm paper. Research report (four pages), with two advertisements. Example of limited control in research methodology, compromising confidence in accuracy of the results.

    547. Science for the public: after 25 years, readers interest still puzzles AP science editor

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1949-09
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17826
    Journal Title:
    AAACE
    Journal Title Details:
    32 (2) : 1,7
    Notes:
    Summarizes a presentation by Howard W. Blakeslee, science editor of the Associated Press, at the recent AAACE conference, Cornell University, Ithaca, New York.

    548. Service letter survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    1949
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08599
    Notes:
    Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study involving the Young Farmer and Homemaker Service Letter. New York Agricultural College Extension, Ithaca. 2 pages.

    549. Significant rise in reach of the press

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2005-06-09
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24722
    Notes:
    Retrieved September 16, 2006, Via South Asian Media Net. 2 pages., National readership survey in India shows a significant increase in the reach of the press (dailies and magazines) over the past three years. The numbers of readers in rural India is now almost equal to those in urban India.

    551. Study shows consistent listenership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11030
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(7) : 24
    Notes:
    Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."

    555. Sumner makes newspaper study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1932-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18256
    Journal Title:
    AAACE
    Journal Title Details:
    14 (5) : 2-3
    Notes:
    Summary of a research report by W.A. Sumner, University of Wisconsin, that appeared in Journalism Quarterly, June, 1932.

    556. Surveys made simple

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    workbook
    Publication Date:
    1981-12-13
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10664
    Notes:
    Eugene A. Kroupa Collection, Case 5 Conference Workshop, Milwaukee, Wisconsin, December 13, 1981., Contains a selection of how-to articles, sample questionnaires, and other resources for conducting surveys. Includes a questionnaire about Wisconsin dairy farmers' opinions regarding dairy product promotion.

    558. The 2005 Minnesota Internet Study: an examination of metro/rural differences in digital technology adoption

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23937
    Notes:
    Center for Rural Policy and Development, Minnesota State University, Mankato. 8 pages., Includes a five-year trend in adoption of digital technologies.

    561. The farming take-off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Special Report
    Publication Date:
    1979-11-15
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08729
    Journal Title:
    b&t
    Journal Title Details:
    : 29--58
    Notes:
    James F. Evans Collection, Special report published in b&amp;t, advertising, marketing and media weekly., Report contains 12 articles by staff and other contributors.

    564. The weekly newspaper

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1957-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00071
    Journal Title:
    AgriSearch
    Journal Title Details:
    3(7): 1-4
    Notes:
    AgComm Teaching; Eldon Fredericks Collection, Farm news and farm volumes are among the least intensively read content of a weekly newspaper.

    566. We asked, you responded

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA: American Agricultural Editors' Association, New Prague, Minnesota.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28963
    Journal Title:
    ByLine
    Journal Title Details:
    : 10-12
    Notes:
    Via online issue. 3 pages., Findings from a survey among AAEA members about ideas for improving the services of the organization.

    567. What farmers read

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-05
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10064
    Journal Title:
    CARD News
    Journal Title Details:
    3(1) : 2-3
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Summarizes findings of a Visayas State College of Agriculture study involving the reading preferences and patterns of farmers in Eastern Visayas, Philippines.

    568. Which ad pulled best?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1958-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07270
    Journal Title:
    Printers Ink
    Notes:
    Hal R. Taylor Collection, Reprint from Federal Extension Service, U.S. Department of Agriculture. 2 pages., Audience response to two ads run in Parents' Magazine offering a free booklet.