Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24722
Notes:
Retrieved September 16, 2006, Via South Asian Media Net. 2 pages., National readership survey in India shows a significant increase in the reach of the press (dailies and magazines) over the past three years. The numbers of readers in rural India is now almost equal to those in urban India.
Ahmann, J.S. (author), Glock, M.D. (author), and Stephen, V.R. (author)
Format:
Report
Publication Date:
1953
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01310
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, N.Y.: Dept of Extension Teaching and Information, New York State Colleges of Agriculture and Home Economics, Cornell University. 8 pp.
Scherer, Clifford W. (author / Associate Professor, Department of Communication, Cornell University) and Associate Professor, Department of Communication, Cornell University
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03037
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
Troldahl, V.C. (author) and Griffin, D.L. (author)
Format:
Report
Publication Date:
1962
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00258
Notes:
AgComm Teaching, abstract available in Main Stacks 630.73 Un364r, The Communications Research Center, School of Public Relations and Communications, Boston University. Report No. 9, 41p, Dec 1962.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08932
Notes:
Page 8 in Grace Gallup and Lucinda Crile, Bibliography on Extension Research, November 1943-1948. Library List No. 48. USDA Library, U.S. Department of Agriculture, Washington, D.C. July 1949. Brief description of findings in a PhD dissertation, Graduate Library School, University of Chicago. 1946.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10664
Notes:
Eugene A. Kroupa Collection, Case 5 Conference Workshop, Milwaukee, Wisconsin, December 13, 1981., Contains a selection of how-to articles, sample questionnaires, and other resources for conducting surveys. Includes a questionnaire about Wisconsin dairy farmers' opinions regarding dairy product promotion.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23937
Notes:
Center for Rural Policy and Development, Minnesota State University, Mankato. 8 pages., Includes a five-year trend in adoption of digital technologies.
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947-11-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04650
Notes:
Includes Table of Contents and Forward at ACDC; James F. Evans Collectionl The study was conducted by the Advertising Research Foundation in Cooperation with Agricultural Publishers Association; Please see B04667-79 for others in this series, New York, The Advertising Research Foundation
Bryson, Sheryl (author), Evenson, Charles (author), Yarbrough, Paul (author), and Iowa State University; Iowa State University; Iowa State University
Format:
Conference paper
Publication Date:
1976
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03386
Notes:
See B03383 for original, In: Evaluation research for information programs : a workshop sponsored by NCR-90 Communication Committee (1977 April 14-15; Des Moines, Iowa). Des Moines, IA : NCR-90 Communication Committee, 1977. 9 p.
Phifer, B. (author), Judkina, B. (author), Frutchey, F. (author), and U.S. Department of Agriculture, Federal Extension Service
Format:
Report
Publication Date:
1961
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 24 Document Number: B02489
Notes:
#917, Harold Swanson Collection, abstract available in Main Stacks 630.73 Un364r., Washington, D.C. : U.S. Department of Agriculture, Federal Extension Service, 1961. 34 p. (Extension Service Circular 536)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04672
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 72 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04675
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 92 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04669
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 56 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1951
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04678
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1951. 134 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04673
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 94 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04666
Notes:
Includes Table of Contents and Forward only;
Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 64 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04671
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 82 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 41 Document Number: B04747
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1948. 158 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04674
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 74 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1950
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04677
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1950. 92 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04668
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 186 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1949
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04676
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1949. 74 p. (Advertising Research Foundation Report)
The Administrative Committee of the Continuing Study of Farm Publications (author)
Format:
Report
Publication Date:
1947
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04667
Notes:
Includes Table of Contents and Forward only; Evans; The study was conducted by the Advertising Research Foundation in cooperation with Agricultural Publishers Association, New York : The Advertising Research Foundation, 1947. 56 p. (Advertising Research Foundation Report)
Presentation to the 1926 AAACE meeting, East Lansing, Michigan. Includes summaries of results of several readership studies among farmers and farm families.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D02471
Notes:
Paper presented at the Agricultural and Applied Economics Association's AAEA and CAES Joint Annual Meeting, Washington,D.C., August 4-6, 2013. 43 pages.
James F. Evans Collection, Special report published in b&t, advertising, marketing and media weekly., Report contains 12 articles by staff and other contributors.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08962
Notes:
Page 22 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Studies Publication 2, Missouri Agriculture College Extension, Columbia. 1933. 7 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01484
Notes:
AgComm Teaching, see also ID B01478, In mass communication and the development of nations (ppVI-1-VI-24). East Lansing Michigan: International Communication Institute, Michigan State University
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01480
Notes:
AgComm Teaching, see also IDB01478, In mass communication and the development of nations (ppII-1-II-11) East Lansing, Michigan: International Communication Institute, Michigan State University
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08947
Notes:
Page 5 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of Bulletin 2, Department of Agricultural Journalism, University of Wisconsin, Madison. 1929. 14 pages.
Johnson, Earl C. (author), Verma, Satish (author), and Johnson: Director, Sunbelt Agricultural Exposition, University of Extension Service, University of Georgia Extension Service, Tifton, GA; Verma: Program Development Specialist, Cooperative Extension Service, Louisiana State University, Baton Rouge, LA
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06382
James F. Evans Collection, Alabama county Extension agents' circular letters and newsletters (2.5 million pieces in 1988) were found to be two grade levels higher than the reading level of the average U.S. adult, and 85 percent of Alabama 4-Hers. If this means that these materials are difficult to understand, agents need to write pieces aimed at lower reading grade levels. The study showed that agents would increase readability if they devoted more time to writing. Sensitizing agents to this need and providing learning opportunities in writing for readability are suggested. (original)
