Subject Term: readership - Bibleaves Search Results

Start Over Subject Term readership

1. Viewing strategies and attitudes at a nature conservation exhibition

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abello, Rosa P. (author) and Bernaldez, Fernando G. (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18357
Journal Title:: Journal of Environmental Education
Journal Title Details:: 18(3) : 1-6

2. The advertiser and the farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agee, Alva (author)
Format:: Journal article
Publication Date:: 1903-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15209
Journal Title:: Agricultural Advertising
Journal Title Details:: 10(4) : 18, 20

3. Agri media works 24/7

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agri Council of American Business Media, New York City, New York.
Format:: Report
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26312
Notes:: 2 pages., Report on survey findings about seasonality of farmers' readership of editorial and advertising material in agricultural publications.

4. Seeking readership studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1994-11
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08215
Journal Title:: Agri Marketing
Journal Title Details:: 32 (10) : 56
Notes:: James F. Evans Collection

5. Research studies in 4 consecutive years, from 4 different sources confirm: print makes it happen

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agriculrural Publishers Association(APA) (author)
Format:: Report summary
Publication Date:: 1996
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10388
Journal Title:: Illinois AgriNews
Notes:: URL: www.agpub.org/pmih.html

6. Magazine and farm paper duplication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois
Format:: Report
Publication Date:: 1929-02-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.

7. Selling Maxwell House Coffee to farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois
Format:: Report
Publication Date:: 1927
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36781
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 14 pages., Presentation by Agricultural Publishers Association.

8. Continuing study of farm publications: average cost per 100 readers for all advertisements, 56 lines or over in 11 studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Report
Publication Date:: 1949-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).

9. Farmer interest in amusements and culture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Article
Publication Date:: 1924-07-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24888
Notes:: Bulletin No. 29, pages 1-2., Encouraging results of an advertising campaign in farm papers promoting attendance at motion picture productions.

10. Progress report: the continuing study of farm publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Agricultural Publishers Association, Chicago, Illinois.
Format:: Report
Publication Date:: 1949-10-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36966
Notes:: Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 2 pages.

11. Magazine has role in Iowa history

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahlers, Rebecca (author)
Format:: Commentary
Publication Date:: 2013-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06155
Journal Title:: Wallaces Farmer
Journal Title Details:: : 17

12. Speaking of color for extension publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ahmann, J.S. (author), Glock, M.D. (author), and Stephen, V.R. (author)
Format:: Report
Publication Date:: 1953
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01310
Notes:: AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, N.Y.: Dept of Extension Teaching and Information, New York State Colleges of Agriculture and Home Economics, Cornell University. 8 pp.

13. Media and information channel preferences of college freshmen in agricultural sciences and natural resources

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Akers, Cindy (author), Oskam, Judy (author), Burris, Scott (author), Irlbeck, Erica Goss (author), and Willeford, Mary (author)
Format:: Abstract
Publication Date:: 2008
Published:: USA: American Association of Agricultural Education
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29479
Journal Title Details:: 27 : 323-325
Notes:: Proceedings of the 2008 WesternRegion AAAE Research Conference.

14. Technical writing style: attitudes toward scientists and their writing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aleong, J. (author), Ashman, M.G. (author), and Wales, L.H. (author)
Format:: Journal / Research summary
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01292
Journal Title:: ACE Quarterly
Journal Title Details:: 62 (3) : 59-61
Notes:: AgComm Teaching

15. Salvage that site

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Chandra (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA: Cooperative Communicators Association, Lubbock, Texas.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26444
Journal Title:: CCA News
Journal Title Details:: :6-8
Notes:: "Can your co-op's Web site be saved?" Five strategies to improve a site and increase readership.

16. Country journalism

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Charles Laurel (author)
Format:: Book
Publication Date:: unknown
Published:: USA: New York : T. Nelson and Sons, 1928
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18640
Notes:: 504 pages; Nelson's English Series

17. 10 strategies to increase readerships

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Danita (author)
Format:: Presentation
Publication Date:: 2002-06-21
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15552
Notes:: 2 p., Presentation at American Horse Publications Annual Meeting, Park City, Utah

18. A survey of readership of agricultural magazines

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Kim (author)
Format:: Survey report
Publication Date:: 1969-08-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13832
Notes:: 10 p., Presented by Prof. Harvey Jacobs, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, New Mexico. AEJ Convention (Association for Education in Journalism

19. Ag media study: loyalty remains strong to both print and digital readers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alterio, Michael Moran (author)
Format:: News release
Publication Date:: 2014-03-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05945
Notes:: Online from Agri-Media Council of the Association of Business Information and Media Companies (ABM), New York City, New York. 1 page.

20. Cigarette smoker study offers clues to how people read news about health risks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal articles
Publication Date:: 1961-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21288
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(10) : 3-4

21. Pamphlets on parade

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, C.A. (author) and Ryan, B. (author)
Format:: Research summary
Publication Date:: 1943-01
Published:: USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08943
Notes:: Page 1 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported in Iowa Farm Econ. 9:23, 25. January-February 1943.

22. The value of foreign language papers to the advertiser

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Chas. G. (author)
Format:: Journal article
Publication Date:: 1905-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15460
Journal Title:: Agricultural Advertising
Journal Title Details:: 13(3) : 274, 276

23. Making the farm paper alive for farm women

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson, Sherwood (author)
Format:: Journal article
Publication Date:: 1914-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16840
Journal Title:: Agricultural Advertising
Journal Title Details:: 26(4) : 43-44

24. Graphics overview

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Arnold, Edmund (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01290
Journal Title:: ACE Quarterly
Journal Title Details:: 62 (3) : 41-52
Notes:: AgComm Teaching

25. Information communication technologies for gender and development in Africa: the case for radio and technological blend

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Asiedu, Christobel (author)
Format:: Journal article
Publication Date:: 2012
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05921
Journal Title:: International Communication Gazette
Journal Title Details:: 74(3) : 240-257
Notes:: Findings suggest that while radio has been marginalized in current discourse, it is the predominant medium used in subSaharan Africa.

26. Reader interest in environmental news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Atwater, Tony (author)
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19667
Journal Title:: Newspaper Research Journal
Journal Title Details:: 10(1) : 31-38

27. An analysis of readership studies on farm equipment advertisements

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aubrey, Finlay, Marley & Hodgson, Inc. (author)
Format:: Report
Publication Date:: 1959-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13682
Notes:: 105 p., for "International Harvester Company, Farm Equipment Divisio Consumer Relations

28. An analysis of starch readership studies on feed advertisements (excluding poultry)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Aubrey, Finlay, Marley & Hodgson, Inc. (author)
Format:: Report
Publication Date:: 1960-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13683
Notes:: 111 p.

29. Farm audience in Delaware: the behavior of farm operators in the state of Delaware with respect to mass communications media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Axinn, George H. (author)
Format:: Report
Publication Date:: 1952
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01352
Notes:: AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Newark, DE: Agricultural Experiment Station, University of Delaware (Miscellaneous Paper No. 151). 13 pp.

30. Consumer use of nutrition information on food labels

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Babcock, M.J. (author)
Format:: Bulletin
Publication Date:: 1975
Published:: USA: New Jersey Agricultural Experiment Station, New Brunswick.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22607
Notes:: Northeast regional research publication. Vol. 844. 51 pages.

31. Woman's magazines in country homes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Balmer, Thomas (author)
Format:: Journal article
Publication Date:: 1904-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15341
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(9) : 34-35

32. Agricultural literature and the early Illinois farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bardolph, Richard (author / The Woman's College of the University of North Carolina) and The Woman's College of the University of North Carolina
Format:: Book
Publication Date:: 1948
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: B04277
Notes:: Includes Preface and Contents, Urbana, IL : The University of Illinois Press, 1948. 199 p.

33. 1959 Supplement to 5-year readership analysis of farm equipment advertisement

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barger, Cecil E. (author)
Format:: Report
Publication Date:: 1960-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13684
Notes:: 96 p.

34. Role of communication in Jordan's rural development

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Barghouti, S.M. (author)
Format:: Journal article
Publication Date:: 1974
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00415
Journal Title:: Journalism Quarterly
Journal Title Details:: 51(3): 418-424
Notes:: Phase 1

35. Magazine circulation and reading habits of rural women

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Batra, Parveen (author / Haryana Agricultural University, Hisar, India) and Grover, Indu (author / Haryana Agricultural University, Hisar, India)
Format:: Article
Publication Date:: 1994
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12789
Notes:: Pages 124-131 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.

36. How to make a better banner ad

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bawden, Andrew (author), Marlow, Greg (author), and Farms.com Professional Services, Guelph, Ontario, Canada.
Format:: Article
Publication Date:: 2010
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35703
Notes:: 1page.

37. Idaho Unido: providing print media that meet the needs of Hispanic populations in distributed rural areas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beachboard, Martine Robinson (author)
Format:: Paper
Publication Date:: 2004-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22326
Notes:: Presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Toronto, Canada, August 2004. 13 pages.

38. Farmer innovators and "slick" farm magazines

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beal, George M. (author) and Pommrehn, Dick (author)
Format:: Correspondence
Publication Date:: 1959-12-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29298
Notes:: Farm Progress Companies files. 5 pages., An exchange of letters and background information focused on whether farmer "innovators" in the Beal/Bohlen adoption scale tend to prefer magazines such as Farm Journal and Successful Farming over state farm papers.

39. Readership and response to an area development newsletter. II summary of situational and predispositional factors (TENCO Newsletter published by the Extension Information Service, Iowa State University)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beal, George M. (author), Kern, K. Robert (author), Lingren, Herbert G. (author), and Iowa State University
Format:: Report
Publication Date:: 1965
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02319
Notes:: #844.B; See also ID B02320, Harold Swanson Collection, Ames, IA : Iowa State University, Cooperative Extension Service, 1965. 18 p.

40. Readership and response to an area development newsletter. III summary of communications aspects (TENCO Newsletter, published by the Extension Information Service, Iowa State University)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Beal, George M. (author), Kern, K. Robert (author), Lingren, Herbert G. (author), and Iowa State University
Format:: Report
Publication Date:: 1965
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02320
Notes:: #844.C; See also ID B2319, Harold Swanson Collection, Ames, IA : Iowa State University, Cooperative Extension Service, 1965. 16 p.

41. Standing out in the crowd

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behringer, Sally (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06690
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 28, 30, 32

42. Research briefs: How-to-do it stories rank high with editors in South Carolina

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bellissino, A. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01284
Journal Title:: ACE Quarterly
Journal Title Details:: 61 (4) : 55-61
Notes:: AgComm Teaching

43. Reaching the typical farmer

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bereman, A. (author)
Format:: Journal article
Publication Date:: 1914-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16825
Journal Title:: Agricultural Advertising
Journal Title Details:: 25(11) : 36-38

44. The rural point of view

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bereman, H.A. (author)
Format:: Journal article
Publication Date:: 1914-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16839
Journal Title:: Agricultural Advertising
Journal Title Details:: 26(4) : 32-34

45. The value of local circulation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bereman, H.A. (author)
Format:: Journal article
Publication Date:: 1914-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16849
Journal Title:: Agricultural Advertising
Journal Title Details:: 26(8) : 57-58

46. Consumers' willingness to pay for milk quality attributes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Berges, Miriam (author) and Casellas, Karina (author)
Format:: Paper
Publication Date:: 2009-08-22
Published:: Argentina
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
Notes:: Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

47. Do you reach the Scandinavians by advertising in the English papers?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
Format:: Journal article
Publication Date:: 1904-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(10) : 62, 64

48. Diagnostic study of 27 newsletters assesses content and readability

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Berkland, Melva J. (author), Nelson, Diane J. (author), and Extension Communication Services, Iowa State University, Ames, IA
Format:: Report
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06365
Notes:: James F. Evans Collection, Mimeographed, 1992. 2 p.

49. Evaluation study of farm publications in Wisconsin

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bisbing Business Research (author)
Format:: Report
Publication Date:: 1966
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10849
Journal Title Details:: 48 pages
Notes:: Conducted for Wisconsin Agriculturist by Bisbing Business Research, Milwaukee, Wisconsin, May 1966

50. Readership survey of OMAF News and other media (Ontario Ministry of Agriculture and Food)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blackburn, Donald J. (author / Professor and Head, Extension Education and Rural Development Section, School of Agricultural Economics and Extension Education, Ontario Agricultural College, University of Guelph, Guelph, Canada) and Professor and Head, Extension Education and Rural Development Section, School of Agricultural Economics and Extension Education, Ontario Agricultural College, University of Guelph, Guelph, Canada
Format:: Report
Publication Date:: 1985-04
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04016
Notes:: Guelph, Canada : School of Agricultural Economics and Extension Education, Ontario Agricultural College, University of Guelph, 1985. 18 p. (Research Report AEEE/85/1)

51. Reaching the farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blair, Willoughby (author)
Format:: Journal article
Publication Date:: 1906-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15491
Journal Title:: Agricultural Advertising
Journal Title Details:: 14(2) : 168-171

52. Variation in exposure patterns to commercial sources of information: an empirical analysis of the differences among the poor living in rural and urban environments

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Block, Carl E. (author) and Kellerman, Bert J. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26430
Journal Title:: Journal of Advertising
Journal Title Details:: 7 : 36

53. The papers "Yon Yonson" reads

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Boberg, Gunnar (author / Svenska Tribunen-Nyheter, Chicago)
Format:: Commentary
Publication Date:: 1909-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16380
Journal Title:: Agricultural Advertising
Journal Title Details:: 20(5) : 429

54. How U. S. newspaper content is changing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bogart, Leo (author / Newspaper Advertising Bureau)
Format:: Journal article
Publication Date:: 1985
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12052
Journal Title:: Journal of Communication
Journal Title Details:: 35(2) : 82-90
Notes:: Francis C. Byrnes Collection

55. How the challenge of television news affects the prosperity of daily newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bogart, Leo (author)
Format:: Journal article
Publication Date:: 1975
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15125
Journal Title:: Journalism Quarterly
Journal Title Details:: 52(3) : 403-410

56. Employed women's use of mass media

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bostian, Lloyd R. (author / University of Wisconsin) and University of Wisconsin
Format:: Journal / Research summary
Publication Date:: 1981
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00702
Journal Title:: ACE Quarterly
Journal Title Details:: 64 (3) : 30-31
Notes:: AgComm Teaching

57. History of the Missouri Ruralist, 1902 through 1955

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brantley C. Billy (author / University of Missouri)
Format:: Thesis
Publication Date:: 1958-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21040
Notes:: Contains Table of Contents, Ch. I: Introduction, and Ch. VII: Summary and Conclusions. Also includes summaries of chapters II, III, IV, V, VI., Organization: Graduate School, University of Missouri, Columbia. 269 pages

58. NAMA [National Agri-Marketing Association] social networking session

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brazeal, David (author)
Format:: Article
Publication Date:: 2009-04-19
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06702
Notes:: Online via JournaMarketing.com. Article summarizes discussion at the Agri-Marketing Conference, Atlanta, Georgia, April 17, 2009. 3 pages.

59. Repeating a good ad pays off

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brennan, Carrie (author / Readex Research)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36109
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 36

60. Agricultural scientists and technologists not news and review readers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brien, John P. (author), Potter, J.N. (author), and Senior Lecturer, Agricultural Extension, University of Sydney; Principal Extension Officer, N.S.W. Department of Agriculture
Format:: Journal article
Publication Date:: 1972
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05473
Journal Title:: Journal of the Australian Institute of Agricultural Science
Journal Title Details:: 38 (2) : 120-124
Notes:: cited reference, In 1970 the need for a news and review journal directed towards extension and research workers was assessed by a survey carried out in three areas of Victoria, two of Queensland and one of New South Wales. One hundred and seven completed questionnaires, when analyzed, indicated that there was no real demand or prospective audience for such a journal. It was suggested that circulars dealing with the direct application of research results should be further developed. These should be aimed primarily at extension officers but should be freely available to professional agricultural scientists.

61. Young people reveal social media preferences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brooks, Greg (author) and Cooperative Communicators Association.
Format:: Article
Publication Date:: 2009-09-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29362
Notes:: 1 page., Highlights of a panel discussion.

62. Magazine and newspaper reading examined in three-county survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Emory J. (author / Professor, Rural Sociology and Agricultural Extension, Pennsylvania State University)
Format:: Research report
Publication Date:: 1967
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: D10713
Journal Title:: Science for the Farmer
Journal Title Details:: 14(4) : 10-11
Notes:: Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004 are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Farmer readership of farm magazines and newspapers in three Pennsylvania counties.

63. Research magazine readership interests: Mississippi agricultural and forestry experiment station research highlights

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Browning, N. (author / Mississippi State University) and Ratliff, B. (author / Mississippi State University)
Format:: Conference paper
Publication Date:: 1998-07-15
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09906
Notes:: International Agricultural Communicators in Education Conference. Pacific Grove, California. July 15, 1998. 3 p.

64. Gauging research magazine readership: Mississippi Agricultural and Forestry Experiment Station Research Highlights

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Browning, Ned (author)
Format:: Conference paper
Publication Date:: 1999-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10313
Notes:: A paper presented to the Southern Association of Agricultural Scientists Agricultral Communication Section, Memphis, Tenn. February, 1999

65. Use made of Green Acres service letters by dairymen in Herkimer County, New York

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bruce, R.L. (author)
Format:: Research summary
Publication Date:: 1951
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08616
Notes:: Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of an essay for the master of science in education, Cornell University, Ithaca. 43 pages.

66. Geographic patterns in the historical development of farm publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brunn, S. D. (author) and Raitz, K. B. (author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 50 Document Number: C00264
Journal Title:: Journalism History
Journal Title Details:: 6(1): 14-15, 31-32
Notes:: James F. Evans Collection

67. The Journal of Soil and Water Conservation 1976 readership survey : preliminary findings

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bryson, Sheryl (author), Evenson, Charles (author), Yarbrough, Paul (author), and Iowa State University; Iowa State University; Iowa State University
Format:: Conference paper
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03386
Notes:: See B03383 for original, In: Evaluation research for information programs : a workshop sponsored by NCR-90 Communication Committee (1977 April 14-15; Des Moines, Iowa). Des Moines, IA : NCR-90 Communication Committee, 1977. 9 p.

68. A study of communication patterns in a peasant society in Karnataka

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Buggi, C. (author), Gowda, S.G. (author), and Kalburgi, C.V. (author)
Format:: Book chapter
Publication Date:: 1992
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14135
Notes:: Chapter 9 in S.R. Mehta (ed.), Communication and development: issues and perspectives. Rawat Publications, Jaipur, India. 272 pages.

69. Farmers and automobiles

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burba, George F. (author)
Format:: Journal article
Publication Date:: 1911-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16636
Journal Title:: Agricultural Advertising
Journal Title Details:: 23(4) : 62-64

70. The printed word

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burba, George F. (author)
Format:: Journal article
Publication Date:: 1908-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16349
Journal Title:: Agricultural Advertising
Journal Title Details:: 19(6) : 498-499

71. Why the farmer does not read magazines

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burt, Charles W. (author)
Format:: Journal article
Publication Date:: 1908-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16365
Journal Title:: Agricultural Advertising
Journal Title Details:: 20(2) : 134-136
Notes:: Author criticizes "standard magazines" for condescension to farm families and lack of content interesting to them. Commends progress of farm papers.

72. Readership survey of the "Futures"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrum, D. (author), Depolo, M. (author), Ferris, M. (author), Suvedi, M. (author), and Department of Agricultural and Extension Education, Michigan State University, Lansing
Format:: Report
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07917
Notes:: search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 22

73. Graphic media for non-readers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cain, Bonnie J. (author / President, B.J.Cain and Associates, Inc., Washington, D.C.) and President, B.J.Cain and Associates, Inc., Washington, D.C.
Format:: Journal article
Publication Date:: 1988
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: C02919
Journal Title:: Agricultural Information Development Bulletin
Journal Title Details:: 10 (2) : 9-10
Notes:: Hanne

74. APME national credibility roundtables project

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Callaway, Todd (author / Times-News) and Associated Press Managing Editors (APME)
Format:: Article
Publication Date:: 2003-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25987
Notes:: Article published in the Times-News, Hendersonville, North Carolina. 2 pages., Describes results of two roundtables that brought the newspaper together with readers "to examine questions of the public's trust in journalism."

75. Newsletter tells "watt's" up

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Erin (author)
Format:: Journal article
Publication Date:: 2012-10
Published:: USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00048
Journal Title:: CCA Communique
Journal Title Details:: : 6-7

76. Across the editor's desk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carpenter, William L. (author)
Format:: Journal article
Publication Date:: 1962-10
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17693
Journal Title:: AAACE
Journal Title Details:: : 7

77. The agricultural Bohemian and his paper

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carse, J.H. (author / Advertising Manager, Hospodar, Omaha, Nebraska)
Format:: Journal article
Publication Date:: 1904-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15358
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(10) : 66, 68

78. New veal ad catches attention of foodservice operators

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cattlemen's Beef Board, Centennial, Colorado.
Format:: News release
Publication Date:: 2006-11-29
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25450
Notes:: 1 page.

79. Relative impact of nutritional warnings and other label features on cereal bar healthfulness evaluations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Centurion, Marcia (author), Machin, Leandro (author), and Ares, Gaston (author)
Format:: Journal article
Publication Date:: 2019
Published:: Uruguay
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11595
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 51(7) : 850-856
Notes:: 7 pages., Online via UI e-subscription, Through experiment methodology, authors investigated the relative influence of nutritional warnings and two marketing strategies commonly used in food labels, nutrition claims, and fruit images on consumers' healthfulness judgments. Findings documented the impact of nutritional warnings on perceived healthfulness.

80. Evaluation of a four-year intervention to reduce musculoskeletal hazards among berry growers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chapman, Larry J. (author), Newenhouse, Astrid C. (author), Pereira, Kathryn M. (author), Karsh, Ben-Tzion (author), Meyer, Robert M. (author), Brunette, Christopher M. (author), and Ehlers, Janet J. (author)
Format:: Journal article
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05936
Journal Title:: Journal of Safety Research
Journal Title Details:: 39 : 215-224

81. Western and Third World readers' interest in development news

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chaudhary, Anju Grover (author)
Format:: Journal article
Publication Date:: 1993
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14577
Journal Title:: Media Asia
Journal Title Details:: 20(4) : 224-227

82. The role of a free press

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Childers, L.E. (author)
Format:: Series
Publication Date:: 1960
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15521
Journal Title Details:: 1960: 95-97
Notes:: 3 p., U.S.D.A. Yearbook of Agriculture

83. The effects of interactive news presentation on perceived user satisfaction of online community newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Chung, Deborah S. (author) and Nah, Seungahn (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36508
Journal Title:: Journal of Computer-Mediated Communication
Journal Title Details:: 14 : 855-874

84. The southern country editor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clark, Thomas D. (author)
Format:: Book
Publication Date:: 1948
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10790
Journal Title Details:: 310 pages
Notes:: The Bobbs - Merrill Company, Indianapolis, 1948

85. Echoes of a teashop in a Tamil newspaper

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cody, Francis (author)
Format:: Journal article
Publication Date:: 2011
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36390
Journal Title:: Language and Communication
Notes:: Article in press.

86. Effectiveness of a Gardening Newsletter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coffin, Donna R. (author)
Format:: Journal article
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26193
Journal Title:: Journal of Extension
Journal Title Details:: 45(3)

87. Remote news delivery down under

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cokley, John (author) and Copel, Chris (author)
Format:: journal articles
Publication Date:: 2004
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00390
Journal Title:: Convergence: International Journalof Research into New Media Technologies
Journal Title Details:: 10(4) : 55-72
Notes:: Resuscitation of a rural community newspaper using simple digital publishing systems with reporting and production staff based 735 kilometres apart. Local editorial control.

88. Reader responses to College of Agriculture and Home Economics periodicals, New Mexico State University

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: College of Agriculture and Home Economics, New Mexico State University, Las Cruces.
Format:: Research report
Publication Date:: 2005
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22409
Notes:: 2 pages., Highlights of the results of three reader surveys involving alumni and research newsletters and magazines.

89. Reading habits and interest of Puerto Rican farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Conde-Thillet, M.L. (author)
Format:: Research summary
Publication Date:: 1960-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08393
Journal Title:: Review of Extension Research
Journal Title Details:: 1959
Notes:: Page 74 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research paper for a master of science degree in agricultural journalism, University of Wisconsin, Madison. 1959. 49 pages.

90. Readership survey of the "FFA New Horizons" magazine

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Connors, J.J. (author), Elliot, J. (author), and Heinze, K. (author)
Format:: Journal article
Publication Date:: 1994
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15867
Journal Title:: Journal of Applied Communications
Journal Title Details:: 78 (1) : 28-35

91. Read all about it

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooke, Peter (author / Executive Officer, Kondinin Group, Australia)
Format:: Journal article
Publication Date:: unknown
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06491
Journal Title:: Kondinin Group Talk
Notes:: James F. Evans Collection

92. Agri-Naturalist reader interest survey : a classroom research project

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooper, Barbara E. (author / Ohio State University) and Ohio State University
Format:: Conference paper
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 63 Document Number: C02165
Notes:: See C02170 for original, In: ACE research papers, proceedings; 1987 July 12-15; Baton Rouge, LA. Baton Rouge, LA : ACE Research SIG, 1987. p. 94-112

93. Assessing reader interest: an Ohio study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooper, Barbara E., ed. (author) and Tucker, Mark (author)
Format:: Journal article
Publication Date:: 1987
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14727
Journal Title:: ACE Quarterly
Journal Title Details:: 70 (4) : 3-8

94. Quality vs. quantity of audience: the problem of search engine marketing in concentated B2B markets like ag

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cooper, Hyler (author)
Format:: Journal article
Publication Date:: 2008-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28358
Journal Title:: Agri Marketing
Journal Title Details:: 46(8) : 50-51
Notes:: Posted at http://www.agrimarketing.com

95. Exploring communication processes in a farmer cooperative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Copp, James H. (author)
Format:: Research summary
Publication Date:: 1961
Published:: USA: Farmer Cooperative Service, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D09543
Notes:: Hal R. Taylor Collection

96. Exploring communication processes in a farmer cooperative: a case study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Copp, James H. (author), Rust, I.W. (author), and Dept. Sociology and Rural Sociology, University of Kentucky; Dept. Sociology and Rural Sociology, University of Kentucky
Format:: Journal / Research summary
Publication Date:: 1962
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: B00422
Journal Title:: Rural Sociology
Journal Title Details:: 27:230

97. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cornick, James M. (author)
Format:: Journal article
Publication Date:: 1981-09-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:: Advertising Age
Journal Title Details:: 52(37) : S-1, S-8
Notes:: In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.

98. Readability for farm families

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cowing, A. G. (author)
Format:: Journal article
Publication Date:: 1947
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06532
Journal Title:: Land Policy Review
Journal Title Details:: 10 : 29-31

99. They speak his language

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cowing, A. G. (author)
Format:: Journal article
Publication Date:: 1945-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06531
Journal Title:: Journal of Home Economics
Journal Title Details:: 37 : 487-489

100. What farm people read and why

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cowing, Amy G. (author / U.S. Department of Agriculture)
Format:: Journal article
Publication Date:: 1952-10
Published:: USA: American Association of Agricultural College Editors
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17845
Journal Title:: AAACE
Journal Title Details:: 35 (2) : 3

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