Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11904
Notes:
Correspondence from author to ACDC. 2 pages., Case example of an agricultural economist who came to the editor in a renewable energy research center with the text he was going to publish as a book. He rejected the editorial suggestions offered and had 2,000 copies of the text printed. Only 48 "ever saw the light of day. The remaining 1,952 copies were destroyed" for lack of demand.
