Page 62 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of arts in adult education, University of Maryland, College Park. 1960. 91 pages.
Pages 71-72 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis forthe master of science degree, North Dakota State University, Fargo. 1961. 104 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26598
Notes:
3 pages., Summarizes principles identified in a book published 40+ years ago (Donald R. Murphy, What farmers read and like) and invites readers to compare them with guidelines used today for attracting farm readers.
Provides limited information in response to the question, but describes a readership analysis service offered by the Field Studies and Training Division of the Extension Service, U.S. Department of Agriculture. It has analyzed extension publications from 46 states and Puerto Rico.
Online via keyword search of UI Library ecatalog., Report of newspaper reading among 241 farmers in Gujarat State, India. Findings suggested that newspapers play an important part in popularizing the agricultural practices of farmers. Author recommended that sufficient space should be given to agricultural information, and it should be published on time, more understandable, interesting, acceptable to readers, and in regional-language newspapers.
Russell, Clifford S. (author), Schiller, Andrew (author), Hunsaker, Carolyn T. (author), Kane, Michael A. (author), Wolfe, Amy K. (author), Dale, Virginia H. (author), Suter, Glenn W (author), Pion, Georgine (author), Jensen, Molly H. (author), and Konar, Victoria C. (author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29927
Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
