Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes6 Document Number: C12562
Notes:
Francis C. Byrnes Collection, Pages 51-72 in Paul F. Lazarsfeld and Frank N. Stanton (eds.), Communications research 1948-1949. Harper and Brothers, New York, NY. 332 p., Includes numbers and kinds of farm programs and homemaking programs (among other kinds) broadcast by U.S. stations. Also includes information about commercials featuring agriculture and household equipment (among other products and services).
Beeman, Carl E. (author), Cheek, Jimmy G. (author), Schroeder, Richard (author), and University of Florida, Department of Agricultural and Extension Education
Format:
Journal article
Publication Date:
1977
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00525
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03127
Notes:
Institute of Communications Research, University of Illinois, Urbana. 35 pages., Features broadcast programs originated by members of the National Association of Educational Broadcasters for the week of May 1-7, 1949.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Report on efforts at the University of Arkansas to help people understand why the University is of special value to the entire population of the state. Agricultural editor Kenneth B. Roy concedes that some extension people might call this "propaganda." However, he adds, "we find in Arkansas that the general public becomes interested in Extension work when the story of its activities, programs and results is effectively told."
14 pages., via online journal, The study evaluated the potential of 19 radio stations to promote new or improved agricultural technologies to strengthen agricultural extension services. Key informant interviews were conducted with the station and/or program managers of the selected radio stations. Two female respondents i.e. from UBC Radio, and Impact FM and 17 male respondents from the remaining radio stations were interviewed. The survey used semi structured questionnaire to determine broadcasting languages, radio transmitter capacity, geographical coverage and audience, major programs and scheduling, use of modern ICT, staff capacity and feedback mechanism from the audience as well as experience in agricultural programming using participatory radio campaign. The collected data was analyzed using content analysis. 16 of the radio stations are commercial while the remaining three belong to public, community and religious radio stations. The potential audience of the surveyed radio stations varied from one to ten million. Seven broadcasting languages (English, Luganda, Lugisu, Lusoga, Japadhola, Ateso and Samia) were predominant, while English and Luganda cut across all communities. The estimated number of audience for each radio station varies from one to ten million listeners. The results also indicate that agricultural programs are not a major component of radio program with time allocation for agrictural programs comprising only 15 percent of total time allocation. However, ten radio stations had previous collaboration with international, regional or national NGOs to promote specific agricultural technology. Radio broadcasters of these radio stations had some form of agricultural programming including participatory radio campaign. Building on this experience, it is possible to reach more farmers through radio to strengthen adoption of recommended agricultural technologies.
