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    12. Radio edutainment and participatory communication for social change: a case of lived reality among a rural Malawian audience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kamlongera, Mtisunge Isabel (author)
    Format:
    journal article
    Publication Date:
    2022-06-01
    Published:
    Intellect Books
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13359
    Journal Title:
    Journal of African Media Studies
    Journal Title Details:
    14(3) : 209-225
    Notes:
    17 pages, This article draws upon research exploring a project that combines edutainment and participatory communication strategies as an approach to social change in Malawi. Throughout the research, I take a critical stance that seeks to uplift voices of an audience attending a radio listening club (RLC) and therefore utilize participatory methods to co-create the body of knowledge with study participants. In this article, I query RLC audience’s thoughts of the project’s relevance and influence in their daily lives. Oriented by Hall’s concepts of encoding and decoding, I analyse my data focusing on the dynamics between the objectives of the producers and the lived reality of the participants. Findings reveal that audience’s motivation for continued attendance of the RLC is different to that intended in the encoding process; rather audiences negotiate the relevance of messages to their own needs, those of their children and utilize the space to extend their social capital.

    13. How small kansas companies bring fast internet to rural places that telecom giants ignore

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Condos, David (author)
    Format:
    Article/Audio Story
    Publication Date:
    2022-05-03
    Published:
    United States: National Public Radio
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12789
    Journal Title:
    High Plains Public Radio
    Journal Title Details:
    Online
    Notes:
    Installing fiber-optic internet in sparsely populated places like western Kansas is extremely expensive, even with government subsidies. But some smaller, local broadband providers are finding ways to make it work where the big national companies have not.

    14. Lessons Learned: Rich Hull

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hull, Rich (author)
    Format:
    Online article
    Publication Date:
    2022-02-01
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D12992
    Notes:
    2 pages

    20. Lessons learned: Ken Root

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Root, Ken (author)
    Format:
    Online article
    Publication Date:
    2021-07
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13031
    Notes:
    2 pages