Abbott, Eric A. (author) and Benton, Holly (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22333
Notes:
Presented at the conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences), San Antonio, Texas, June 1, 2005. 13 pages., Largest single collection of such publications ever assembled - 9,573 titles. Bibliographic database can be searched online by title, date, editor, state or subject matter topic. Describes the development of this collection by Donald Watson, long-time agricultural editor.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36842
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Page 2, Proceedings of the annual meeting of the Agricultural Publishers Association, Chicago, Illinois, October 18, 1933., A director, W.G. Campbell, calls attention to conflicting statements about the age of APA. Cites an unbroken succession from the Corn Belt Association and the Farm Press Club, an existence of about 30 years.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24819
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 107., "One of the most troublesome features of the advertising business today, especially in the agricultural field, is the ease with which some publishers extend recognition" to advertising agencies. Calls for advertising agencies to handle this themselves, through a general clearinghouse.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36847
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, 4 pages., Discussion copy for a plan to revise the Association's system of agency relations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36813
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Printed on back side of APA stationery. 1 page., Lists 38 member publications with a combined audited circulation of more than 7,000,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36825
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 10, Printed on back side of APA letterhead. 1 page., Reports 31 member periodicals with combined audited circulation of more than 7,500,000 per issue.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24822
Notes:
Listed on the back side of APA stationery. 1 page., Lists 49 member periodicals and reports a combined audited circulation of more than 8,211,579 per issue.
Agricultural Publishers Association Archives, Describes the content of an approaching short course, guided by suggestions from advertising agency representatives about topics of most interest.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24900
Notes:
Bulletin No. 4. Page 2., The Modern Business Text of the Alexander Hamilton Institute, a course in business that is studied by thousands of people, carries a complimentary reference to farm papers for taking "an advanced stand for honest advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36836
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 34. 2 pages., Association member urges farm publishers to survey subscribers about their intentions for buying autos.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36827
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, Special Bulletin No. 82. 2 pages., Shows combined circulation, line rates and millini rates of 35 farm papers, 1921-1930. Circulation grew from 7,189,905 in 1921 to 11,931,921 in 1930. Line rate rose from $48.34 in 1921 to $66.01 in 1930. Milline rate is line rate divided by circulation and multiplied by one million.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24869
Notes:
Special Bulletin No. 15. 2 pages., Court affirms recovery of dues and assessments due APA from the Homestead Company for memberships held in the Association.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36968
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 1 page., Lists 30 members with a total paid circulation of 9,568,843.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36881
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Page 1 of Minutes of the APA meeting, Chicago, Illinois, January 26, 1944., President Charles E. Sweet reports that the 25 members when 1943 began represented a total circulation of 7,700,000. The present 34 members represent a total combined circulation of more than 11,750,000. APA now has within its membership all but four of the total number of publications eligible for membership.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24823
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 113., Lists some farm papers that ceased recently or began to publish less frequently, in response to postage-related economic policies. Also lists some farm papers reported to be strengthened by changes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24818
Journal Title Details:
: 1-3
Notes:
Weekly Bulletin No. 96., One of several reports during this period about APA efforts to influence policy decisions related to second class postal rates.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28507
Notes:
Agricultural Publishers Association Archives, Proceedings of a meeting of the Agricultural Publishers Association in Chicago, Illinois, January 17, 1919. 6 pages., Includes discussion about various aspects of standards of practice for agricultural publishers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24854
Notes:
Special Bulletin No. 38, 3 pages., Reports from 19 farm paper publishers who replied to a questionnaire about the extent to which they are carrying radio advertising and conducting a radio page or column. Eighteen were carrying radio advertising.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24898
Notes:
Adopted by APA members, 1924 annual meeting, Chicago, Illinois. 2 pages., Describes obligations to subscribers, fellow publishers, and the advertiser and advertising agent.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.
