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    1. Communications plan: planting the seed for a new way of thinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2006-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(9) : 28, 30
    Notes:
    Report of a communications program by Syngenta to introduce AVICTA Complete Pak, a seed-delivered treatment for controlling nematodes in cotton crops.

    3. Different ways to get publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Geoffrey (author) and Moss Associates, Ltd., Wellington, New Zealand.
    Format:
    Report
    Publication Date:
    2006-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25107
    Notes:
    4 pages., Listing of dozens of ways to publicize products or services.

    8. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    9. Report 2. Task force on vo ag - FFA public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, J.F. (author), Bosomworth, E.L. (author), Kemnitz, A.F. (author), Randolph, O.W. (author), Vroom, J.J. (author), and Smith, G.D. (author)
    Format:
    Report
    Publication Date:
    1970-02-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: C27286
    Notes:
    7 pages., Recommendations presented to the Illinois Vo Ag - FFA Long-Range Planning Committee.

    13. Focus on metaphors: the case of "frankenfood" on the web

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hellsten, Iina (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27507
    Journal Title:
    Journal of Computer-Mediated Communication
    Journal Title Details:
    8(4)
    Notes:
    Via UI electronic subscription. 16 pages.

    19. Who's driving this thing?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Center for Media and Democracy, Madison, Wisconsin
    Format:
    Commentary
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28103
    Notes:
    Via PR Watch.Org. 1 page., Examines the ethical issues related to video news releases, using an example from a farm equipment marketer.

    20. To protect public land, eco protesters get creative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2009-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28765
    Notes:
    Time.com via Yahoo.com. 2 pages., Describes efforts of a college student who "singlehandedly disrupted a multi-million-dollar land auction that would have put hundreds of thousands of acres of public lands in southern Utah into the hands of oil and gas companies."

    21. Selling the farm press to advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association.
    Format:
    Article
    Publication Date:
    1922-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28854
    Notes:
    Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages., Describes a proposed campaign of publicity and advertising to promote marketers to advertise in farm periodicals.

    23. Hitting back at bad publicity, Blakely celebrates its peanuts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Basu, Moni (author)
    Format:
    Journal article
    Publication Date:
    2009-03-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28948
    Journal Title:
    Atlanta Journal-Constitution
    Notes:
    Via online issue. 4 pages., Community in Georgia hosts a festival to support a peanut industry under criticism because of a salmonella outbreak involving peanut butter.

    26. Preparing for a future in the agricultural communications industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartenstein,Shannon (author) and National FFA Organization
    Format:
    Handbook
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29951
    Notes:
    85 pages, Guidebook for "Agricultural Communications in the Classroom." Includes history and career opportunities in this career field, publicity methods, media use, media relations, editing style, media exercises and other information of use to FFA members.

    28. Public communication campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rice, Ronald E. (author) and Atkin, Charles K. (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    International: Sage Publications, Thousand Oaks, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35834
    Notes:
    Third edition. 428 pages.

    32. Publishers express views on free publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1926-03-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36771
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 23. 1 page.

    33. Agricultural Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1926-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36773
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 13. 3 pages., Delivered before the annual meeting of the Inland Daily Press Association, Chicago, Illinois, February, 16, 1926.

    34. Joint advertising campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, W.C. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Letter
    Publication Date:
    1931-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36831
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 11, 1 page., Reports a consensus of members that a planned joint advertising campaign to promote the use of farm papers would be futile until a movement toward an increase in advertising as a whole. All members have sustained a loss of revenue during 1931.

    36. The rural information-based construction under the perspective of expanding agricultural industrial chain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhu, Li (author) and Zhu, Jing (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 187 Document Number: D01017
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    4(1) : 49-53, 57

    37. Media, civil society and the rise of a green public sphere in China

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Goubin (author) and Calhoun, Craig (author)
    Format:
    Book chapter
    Publication Date:
    2013
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02306
    Notes:
    Pages 273-289 in Libby Lester and Brett Hutchins (eds.), Environmental conflict and the media. Peter Lang Publishing, Inc., New York. 357 pages.

    52. Media bias?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeGregori, Thomas R. (author / University of Houston)
    Format:
    Commentary
    Publication Date:
    2002-11-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: C15781
    Notes:
    2 p., CATO Institute, Washington, D.C.

    59. The original "medicine show"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1908-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16333
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(2) : 132-133
    Notes:
    Features John Austin Hamlin, promoter of Hamlin's Wizard Oil and inventor of the "medicine show" which for many years was a "potent and profitable means of publicity for certain proprietary remedies."

    65. Mass media publicity and knowledge gaps: social conflict may increase information equality

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Donohue, G. (author), Olien, C. (author), and Tichenor, Phillip J. (author)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17016
    Journal Title:
    Sociology of Rural Life
    Journal Title Details:
    3 (3) : 5-7

    67. How a state publicity campaign popularized conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holway, Christie P. (author)
    Format:
    Journal article
    Publication Date:
    1937-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17220
    Journal Title:
    Public Opinion Quarterly
    Journal Title Details:
    1(4) : 140-143
    Notes:
    Posted on: <a href="http://www.jstor.org/browse">http://www.jstor.org/browse</a> in Sociology Section

    69. Advance planning pays off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hatesohl, Delmar (author)
    Format:
    Journal article
    Publication Date:
    1957-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17596
    Journal Title:
    AAACE
    Journal Title Details:
    39 (7) : 7

    79. Inject a shot of publicity and watch it grow

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Eisenhower, Milton S. (author / Director, Office of Information, U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18227
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 23-25
    Notes:
    Parts of a talk at 1931 AAACE convention, Corvallis, Oregon. American Association of Agricultural College Editors.

    80. Shall the agricultural college editor do more promotional work?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1931-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18228
    Journal Title:
    AAACE
    Journal Title Details:
    14 (1) : 25
    Notes:
    Brief summary of a talk by W. P. Kirkwood, University of Minnesota, at 1931 AAACE convention, Corvallis, Oregon.. American Association of Agricultural College Editors.

    81. Publicity and the county agent

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harvey, T. Weed (author / U.S. Department of Agriculture)
    Format:
    Journal article
    Publication Date:
    1920-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18278
    Journal Title:
    AAACE
    Journal Title Details:
    1 (6) : 3-7
    Notes:
    Presentation at the AAACE (American Association of Agricultural College Editors) meeting in Columbus, Ohio, June 1919.

    82. Oh, what a tangled web they weave: today's animal rights activists challenge the food system's passive stance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Marlys (author)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18387
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 1i-2i, 4i, 6i
    Notes:
    This is an article from Pork magazine, included as part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    83. Who's on your side?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2003-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18388
    Journal Title:
    Agri Marketing
    Journal Title Details:
    41(7) : 6i
    Notes:
    This is part of an inserted supplement in Agri Marketing magazine. The supplement is entitled, "Food Systems Insider, July 2003, Volume 3, Number 3. A supplement to Food Systems Group publications and Meat&amp;Poultry magazine."

    84. The economic value of public relations expenditures: food safety and the strawberry case

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author) and Patterson, Paul M. (author)
    Format:
    Journal article
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18401
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(2) : 440-462

    85. The ever-present yet nonexistent poor : for Heritage's poverty expert, numbers mean what he says they mean

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ackerman, Seth (author) and Fairness and Accuracy in Reporting (FAIR) New York City, New York
    Format:
    Commentary
    Publication Date:
    1999
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19114
    Journal Title:
    Extra!
    Journal Title Details:
    January/February 1999
    Notes:
    2 pages

    87. Model for incorporating indigenous knowledge into agricultural research and extension net-work in Orissa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parasar, Bibudha (author) and Orissa Society of Extension Education
    Format:
    Journal article
    Publication Date:
    1997
    Published:
    India: Department of Extension Education, College of Agriculture, Bhubanwswar, India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20038
    Journal Title:
    Journal of Extension Education
    Journal Title Details:
    2 (1 & 2) : 30-34
    Notes:
    Burton Swanson Collection

    88. The impact of health risk information on food demand: a case study of Alar and apples

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hoehn, John P. (author) and van Ravenswaay, Eileen (author)
    Format:
    Book chapter
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22159
    Notes:
    Pages 155-174 in Julie A. Caswell (ed.), Economics of food safety. New York: Elsevier Science Publishing Company, Inc. 356 pages.

    91. How to talk to protesters

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elliott, Michael (author)
    Format:
    Journal article
    Publication Date:
    2001-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22207
    Journal Title:
    Time
    Notes:
    Posted at http://www.time.com/time/global/august/agenda.html, Time.com: Global Business. 2 pages.

    93. Conference of the Tractor and Thresher Manufacturers Department and the Agricultural Publishers Association

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Proceedings
    Publication Date:
    1917-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22473
    Notes:
    Agricultural Publishers Association Record, July 1, 1917 - Jan 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Conference of the Tractor and Thresher Manufacturers Department of the National Implement and Vehicle Association and the Agricultural Publishers Association, Hotel LaSalle, Chicago, Illinois, December 4, 1917. 22 pages., Tractor manufacturers urging farm publications to promote use of tractors among farm readers.

    94. Committee smokes out the author of the fake tractor bulletin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    1922-08-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22521
    Notes:
    Agricultural Publishers Association Archives, Series No. 8/3/80, Box 5., Agricultural Publishers Association. Special Bulletin. 2 pages., Reports on influence of the farm press in identifying the source of an anonymous survey designed to gain publicity and make misstatements against other tractor manufacturers.

    95. Media relations made easy - in the Big Easy: A training guide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Notebook
    Publication Date:
    2003
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Gainesville, Florida.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23130
    Notes:
    Training guide contains seven sections: working with the media; get to know the media; lights, camera, action; writing news releases and columns; keeping crises contained; and controversial issues. Also contains a national media panel video (11 minutes, 22 seconds) and a CD including all PowerPoint presentatins for the modules and PDF files of the notebook and other factsheets.

    96. ZimmComm introduces AgNewsWire

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2005-11-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23247
    Notes:
    ZimmComm Marketing and Communications, Holts Summit, Missouri. 1 page., Describes an "innovative news distribution service for agriculture that includes not only print, broadcast and internet media, but also direct-to-farmer distribution."

    98. Eat this, don't eat that: who controls what we consume?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Radhakrishnan, Bharathi (author / ABC News Medical Unit)
    Format:
    News article
    Publication Date:
    2006-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24247
    Notes:
    Retrieved June 16, 2006, Via ABC News. 2 pages., A lawsuit by the Center for Science in the Public Interest against KFC for fat levels in fried chicken raises questions about limitations on what Americans eat and about appropriateness of "press conference" law suits meant to attract media attention. Cites results of a nonscientific survey on ABCNEWS.com.

    99. Wine industry's propaganda misleads public about drinking

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Center for Science in the Public Interest, Washington, D.C.
    Format:
    News release
    Publication Date:
    1997-10-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24430
    Notes:
    Retrieved July 7, 2006, 4 pages., "Marketing campaign (disguised as research findings) boosts wine as a health food -- says CSPI report." The California Wine Institute "manipulates research evidence to highlight reasons to drink, but fails to report evidence of alcohol's ill effects."

    100. Wants free publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24850
    Notes:
    Bulletin No. 31, page 2., Identifies an advertising agency that is inviting free insertion of a "big news story" regarding one of the agency's clients. The agency "even proposed to furnish cuts to illustrate the article in question."